behalf of the Company any information about the Company, our business, our competitors or
our industry generally to third parties, such as research firms, unless you are authorized to do so
by the Company’s official spokespeople. The Company has established specific policies
regarding who may communicate information on behalf of the Company to the public, the
press, market professionals (such as securities analysts, institutional investors, investment
advisors, brokers and dealers), security holders and research firms. Communication includes,
but is not limited to, interviews with the press, speaking at conferences or seminars, writing
articles or letters, participating in social media sites and chat rooms and blogging. Please also
refer to our Social Media Guidelines available on Homefront.
The Company’s Chief Executive Officer, Chief Financial Officer, public relations personnel and
investor relations personnel are the Company’s official spokespeople for communicating information
on behalf of or about the Company.
Please refer all calls or other inquiries from the press, market professionals or security holders
seeking statements on behalf of the Company to the head of Investor Relations or Chief Financial
Officer, who will see that the inquiry is directed to the appropriate persons within the Company.
All other media or other calls seeking a comment on behalf of the Company should be forwarded
without comment directly to the Corporate Public Relations Department. This will ensure that our
contacts with the press are both factually accurate and consistent. Generally, the Public Relations
department handles all requests from media outlets.
To the extent associates communicate with media/reporters in an unofficial capacity, the associate
must not make any statement suggesting that the associate is speaking on behalf of the Company. The
Company suggests this response: “I am not authorized to comment for Williams-Sonoma, Inc."
All communications made to public audiences on behalf of the Company, including formal
communications and presentations made to investors, customers or the press, require prior approval
of the Chief Executive Officer or Chief Financial Officer.
PROTECTING CONFIDENTIAL INFORMATION
As associates of the Company, and for the benefit of ourselves as well as the Company, we each
have a duty to safeguard our Company’s trade secrets and Confidential Information and to refrain
from any improper dealings with the confidential information of any other company, including our
competitors. Except as required or permitted by applicable law, associates may not disclose
Confidential Information either while an employee of WSI or at any time after employment ends,
regardless of the reason why employment ends. “Confidential Information” includes, but is not
limited to, all confidential, proprietary or trade secret information that is not generally known and
that therefore has economic value to the Company. Examples of this information include all
information, whether in written, oral, electronic, magnetic, photographic or any other form, that
relate to: the Company’s past, present and future businesses, products, product specifications,
designs, drawings, concepts, samples, intellectual property, inventions, know-how, sources, costs,
pricing, technologies, customers, vendors, other business relationships, business ideas and methods,
distribution methods, inventories, manufacturing processes, computer programs and systems,
employees, hiring practices, compensation, operations, marketing strategies and other technical,
business and financial information. Examples of Confidential Information also include the identity,
capabilities and capacity of vendors and of former vendors or others that were considered but
rejected and any non-public, personal information about any associates, customers, contractors,