OKLAHOMA STATE UNIVERSITY-OKLAHOMA CITY
LOGOS
PRIMARY MARKS
SECONDARY MARKS PISTOL PETE
ACCEPTABLE USE
EXPIRED MARKS
PRIMARY USE | FULL COLOR
SECONDARY USE | PREFERRED
UNACCEPTABLE USE
PRIMARY MARK
The entire logo must be used when configuring. While it may be enlarged or reduced, it should be
done proportionally and not distorted in any way when resized. The fundamental principles of good
design should be employed in all marketing materials to ensure the highest quality standards. Send
questions about the proper use or resizing of logo files to communications@osuokc.edu.
IMPROPER COLOR
The logos, wordmarks and positioning statement
should never be reproduced in any color other
than the official colors.
DISTRACTING BACKGROUNDS
The logos, wordmarks and positioning statement
should never be reproduced over backgrounds
that overpower, distract, clash or have similar
color values.
ALTERATIONS
The logo, wordmarks and positioning
statement should not be altered, stylized,
outlined or distorted.
LAYERED
No portion of the logos, wordmarks or
positioning statement should be obscured.
COLOR PALETTE
OFFICIAL PRIMARY COLOR PALETTE
OSU-OKC’s official colors shown here are Pantone 021 with full-color process,
RGB and hexadecimal color builds. Pantone 021 is for all print media and surfaces,
including uncoated and matte-coated stock.
Designers must adjust the primary logo to the correct shade of orange according to
the material coating and medium in which it will be printed. Use the color formulas
listed here.
OFFICIAL SECONDARY COLOR PALETTE
Secondary colors may be used in marketing and social media materials, but should
never supercede the primary color palette. Be mindful that these colors are only
meant to support Orange and Black.
OSU-OKC’s official colors are orange and black. Use the color formulas here for all
print and web-related color specification. Please send questions about the color
palette to communications@osuokc.edu.
BE MINDFUL
The secondary color palette is only
meant to support the Orange and
Black. Secondary colors may be
used in marketing and social media
materials, but should never supercede
the primary color palette.
SINGLE-COLOR USE
When reproducing any of Oklahoma
State University-Oklahoma City marks
in single-color printing, use the single-
color configuration to ensure a higher
quality end product.
USAGE SPECIFICATIONS
STATIONERY SYSTEM
ENVELOPES
LETTERHEAD
EMAIL SIGNATURE
NAME LASTNAME
PROFESSIONAL TITLE
Department Name | Office Address
O: 000-000-0000 | F: 000-000-0000
NAMETAGS BUSINESS CARDS
Department or Division Name Here
Department or
Division Name Here
900 N. Portland Ave.
Oklahoma City, OK 73107
900 N. Portland Ave.
Oklahoma City, OK 73107
osuokc.edu
NAME HERE
PROFESSIONAL TITLE
Department or College Name
O | 405-945-0000 C | 405-945-0000
@ | 900 N. Portland Ave, Oklahoma City, OK 73107F | 405-945-0000
email@okstate.edu
osuokc.edu
Student Success. Employee Excellence. Community Relevance.
NAME
NAME
JOHN SAMPLE
SAMPLE TITLE
SAMPLE DEPARTMENT
JOHN SAMPLE
SAMPLE TITLE
SAMPLE DEPARTMENT
FONTS
Gotham Narrow is considered the primary
typeface of OSU-OKC. In the event that
Gotham Narrow is unavailable to you, use
one of these alternative typefaces:
Roboto
Available through Google Fonts
FONTS
Sentinel is the ocial serif typeface for Oklahoma State University-
Oklahoma City.
Sentinel is considered the primary serif
typeface of OSU-OKC. In the event that
Sentinel is unavailable to you, use one of
these alternative typefaces:
FONTS
Fjalla Regular can be downloaded
from Google Fonts.
FONTS
