2023-2024
MKTG Curriculum | Page 1
Raymond J. Harbert College of Business ● Marketing Curriculum Model
FRESHMAN YEAR
ENGL 1100
FIRST SEMESTER
□ ENGLISH COMP I
3
ENGL 1120
SECOND SEMESTER
□ ENGLISH COMP II
□ HIST 1010 or HIST 1020 ▲
3
□ CORE OPTION ▲
MATH 1680
□ CALCULUS W/ BUS APP I
4
□ CORE LAB SCIENCE II
1
□ CORE LAB SCIENCE I
1
4
□ CORE FINE ART
1
BUSI 1010
□ PROFESSIONAL DEVELOPMENT IN BUS I
1
□ CORE HUMANITIES
1
SOPHOMORE YEAR
ECON 2020
FIRST SEMESTER
□
MICROECONOMICS
3
ECON 2030
SECOND SEMESTER
□
MACROECONOMICS
□ CORE LIT I or II ▲
3
□ CORE OPTION ▲
BUAL 2600
□ BUSINESS ANALYTICS I
3
ACCT 2210
□ MANAGERIAL ACCOUNTING
COMM 1000
□ PUBLIC SPEAKING
3
ACCT 2700
□ BUSINESS LAW
ACCT 2110
□ FINANCIAL ACCOUNTING
3
BUAL 2650
□ BUSINESS ANALYTICS II
BUSI 2010
□ PROFESSIONAL DEVELOPMENT IN BUS II
1
JUNIOR YEAR
MNGT 3100
FIRST SEMESTER
□ PRINCIPLES OF MANAGEMENT
3
ISMN 2140
SECOND SEMESTER
□ INTRO TO INFO SYSTEMS MNGT
2
CTCT 3250
□ INFORMATION ANALYSIS
3
□ MARKETING ELECTIVE
2
3
FINC 3610
□ PRINCIPLES OF FINANCE
3
□ MARKETING ELECTIVE
2
3
SCMN 2150
□ OPS: MNGT OF BUS. PROCESSES
2
□ MARKETING ELECTIVE
4
3
MKTG 3310
□ PRINCIPLES OF MARKETING
3
□ FREE ELECTIVE
4
MKTG 3010
□ PROF DEVELOPMENT IN MARKETING
1
SENIOR YEAR
MKTG 5360
FIRST SEMESTER
□ MARKETING RESEARCH & ANALYTICS
3
MNGT 4800
SECOND SEMESTER
□ STRATEGIC MANAGEMENT
3
□ MARKETING ELECTIVE
2
3
MKTG 4800
□ MARKETING STRATEGY
3
□ MARKETING ELECTIVE
4
3
□ MARKETING ELECTIVE
4
3
BUSI 4010
□ PROFESSIONAL DEVELOPMENT IN BUS IV
1
□ FREE ELECTIVE
4
3
□ FREE ELECTIVE
4
3
□ FREE ELECTIVE
3
□ FREE ELECTIVE
3
UNIV 4AA0
□ CREED TO SUCCEED (GRADUATION)
0
Notes:
TOTAL: 123 CREDIT HOURS
- Auburn University requires a minimum 2.0 major GPA & a minimum 2.0 AU cumulative GPA to satisfy graduation requirements.
- Refer to the AU Bulletin at bulletin.auburn.edu for course descriptions, frequencies, and pre-requisite information.
-
Students may have no more than 4 hours of PHED coursework and may not repeat a course in which a grade of ‘C’ or better was earned.
-
A Core Humanities is required for all Marketing majors regardless of the Core HIST/LIT ▲option chosen
1/2 See page two/three for a list of approved courses
3 HIST 1210/1220 can be taken in lieu of HIST 1010/1020
4 May satisfy these 15 hours with requirements for the Professional Selling minor: MKTG 4390, MKTG 4450, MKTG 4420, MKTG 4370, & MKTG 4430 or 4500
▲ Business students must complete all four courses in either Option 1 or Option 2 below. See page two for a list of approved courses.
Option 1: 2 Literatures and 1 History Option 2: 2 Histories and 1 Literature
□ Core Literature I
1
□ HIST 1010
3
□ Core Literature II (from
the
same series)
1
□ HIST 1020
3
□ HIST 1010 -OR- HIST 1020
3
□ Core Literature I or II
1
□ Core Social Science
1
□ Core Humanities
1
Major
Courses
Grade
Major
Courses
Grade
Free
Electives
COMM1000
MKTG ELEC
MKTG 3310
MKTG ELEC
MKTG 3010
MKTG ELEC
MKTG 5360
CTCT 3250
MKTG 4800
ISMN 2140
MNGT 4800
30 Major Hours
2023-2024
MKTG Curriculum | Page 2
Choices for University Core Requirements
Students enrolled in the University Honors College may enroll in the Honors equivalents of any of the core options listed below.
Core Literature options
Core Fine Arts options
If choosing 2 History/1 Lit option, choose any single Lit course.
If choosing 2 Lit/1 History option, must complete Lit I & II from the same
series.
•
ENGL 2200 (World Literature I) – 3 hrs
•
ENGL 2210 (World Literature II) – 3 hrs
•
ENGL 2230 (British Literature I) – 3 hrs
•
ENGL 2240 (British Literature II) – 3 hrs
•
ENGL 2250 (American Literature I) – 3 hrs
•
ENGL 2260 (American Literature II) – 3 hr s
•
ENGL 2270 (African American Lit I) – 3 hrs
•
ENGL 2280 (African American Lit II) – 3 hrs
•
ARCH 2600 (The Art of Architecture, Place, and Culture) – 3 hrs
•
ARTS 1510 (L oo kin g at Art: Approaches to Interp re ta tio n ) – 3 hrs
•
ARTS 1610 (Introduction to Art History) – 3 hrs
•
ENVD 2040 (Design, Invention, and Society) – 3 hrs
•
INDD 1120 (Industrial Design in Modern Society) – 3 hrs.
•
MUSI 2730 (A p pre ciatio n of Music) – 3 hrs
•
MUSI 2740 (Survey of Popular Music) – 3 hrs
•
MUSI 2750 (Music and Science) – 3 hrs
•
MDIA 2350 (Introduction to Film Studies) – 3 hrs
•
THEA 2010 (Introduction to Theatre) – 3 hrs
•
THEA 2020 (Acting Aesthetics) – 3 hrs
Core Humanities options
Core Social Science options
One Core Humanities course is required only for students choosing the
2 History/ 1 Lit option.
•
FLGC 1150 (Global Fluency and Awareness) – 3 hrs
•
PHIL 1010 (Intro to Logic) – 3 hrs
•
PHIL 1020 (Into to Ethics) – 3 hrs
•
PHIL 1030 (Ethics & Health Sciences) – 3 hrs
•
PHIL 1040 (Business Ethics) – 3 hrs
•
PHIL 1050 (Political Philosophy) – 3 hrs
•
PHIL 1060 (Ph iloso ph y of East and West) – 3 hrs
•
PHIL 1070 (Philosophy of Art, Value, and Society) – 3 hrs
•
PHIL 1080 (Intro to Philosophy of Religion) – 3 hrs
•
PHIL 1090 (Philoso ph y of Race and Gender) – 3 hrs
•
PHIL 1100 (Intro to Philosophy) – 3 hrs
•
PHIL 1110 (P hilo so ph y of Science and Critical Thinking) – 3 hrs
•
PHIL 1120 (Intro to Environmental Ethics) – 3 hrs
•
RELG 1040 (Western Religions) – 3 hrs
•
RELG 1050 (Eastern Religions) – 3 hr s
•
UNIV 2710 (Human Odyssey) – 3 hrs
•
A 2
nd
Core Fine Arts class – 3 hrs
•
A 2
nd
Core Literature class – 3 hrs
•
~HONR 1017 (Technology and Culture II) – 3 hrs.
~ Only fo r students enrolled in the University Honors College
One Core Social Science course is required only for students choosing
the 2 Lit/ 1 History core option.
•
AFRI 2000 (Intro to Africana Studies) – 3 hrs
•
AGEC 1000 (Global Issues in Food, Ag, Dev, and Environment) – 3 hrs
•
ANTH 1000 (Intro to Anthropology) – 3 hrs
•
COUN 2000 (Living & Communicating in a Diverse Society) – 3 hrs
•
GEOG 1010 (Global Geography) – 3 hrs
•
GSHS 2000 (Global Studies in Human Sciences – 3hrs
•
NATR 2050 (People and the Environment) -- 3 hrs
•
POLI 1050 (Global Politics and Issues) – 3 hrs
•
POLI 1090 (American Government) – 3 hrs
•
PSYC 2010 (Intro to Psychology) – 3hrs
•
SOCY 1000 (Sociology: Global Perspectives) – 3 hrs
•
SOCY 1100 (Current Issues in Race and Ethics) – 3 hrs
•
SUST 2000 (Intro to Sustainability) – 3 hrs
•
UNIV 2720 (Human Odyssey II) – 3 hrs
•
WMST 2100 (Intro to Women’s & Gender Studies) – 3 hrs
•
~HONR 1007 (Technology and Culture I) – 3 hrs
•
~HONR 1027 (Sustainability an d the Modern World I) – 3 hrs
•
~HONR 1037 (Sustainability an d the Modern World II) – 3 hrs
~ Only fo r students enrolled in the University Honors College
Core Lab Science Options
Students must complete one of the following 2 -course options, plus lab s .
The 2 courses should NOT be taken together during the same semester.
•
SCMH 1010 & BIOL 1010 (Concepts of Science & Survey of Life) Additional options
•
SCMH 1010 & CSES 1010 (Concepts of Science & Soils and Life) WARNING – These options are NOT
•
SCMH 1010 & CSES 1020 (Concepts of Science & Crops and Life) recommended for HCoB students since they
•
SCMH 1010 & CHEM 1010 (Concepts of Science & Survey of Chemistry I) include courses structured for Science &
•
SCMH 1010 & FOWS 1020 or FOWS 1030 or FOWS 1040 (CoS & Nature I or II or Climate I)
Engineering students.
•
SCMH 1010 & GEOL 1100 (C on ce pts of Science & Dynamic Earth)
• BIOL 1020 & BIOL 1030
•
SCMH 1010 & PHYS 1000 (Conce pts of Science & Foundations of Physics)
• BIOL 1020 & BIOL 1010**
•
SCMH 1010 & PHYS 1150 (Concepts of Science & Ast ronomy)
• CHEM 1030 & CHEM 1040
•
SCMH 1010 & PHYS 1500 (C on ce pts of Science & General Physics I)
• CHEM 1110 & CHEM 1020
•
BIOL 1000 & BIOL 1010 (Intro to Biology & Survey of Life)
• PHYS 1600 & PHYS 1610
•
CHEM 1010 & CHEM 1020 (Survey of Chem istry I & Survey of Chemistry II)
• SCMH 1010 & PHYS 1600
•
CSES 1010 & CSES 1020 (Soils and Life & Crops and Life) – can be taken out of sequence
• SCMH 1010 & CHEM 1030
•
FOWS 1020 & FOWS 1030 (S cien ce of Nature I & Science of Nature II)
• SCMH 1010 & CHEM 1110
•
FOWS 1030 & FOWS 1050 (Climate Science I & Climate Science II)
•
GEOG 1020 & GEOG 1030 (Global Systems I & Global Systems II)
**Business majors who earn AP BIOL 1020
•
GEOL 1100 & GEOL 1110 (Dynamic Earth & Earth and Life Through Time)
credit and have not earned a 2
nd
core
•
GEOL 1100 & GEOG 1020 or GEOG 1030 (Dynamic Earth & Global Systems I or II)
science credit should take BIOL 1010 to
•
PHYS 1500 & PHYS 1510 (General Physics I & General Physics II)
satisfy the 8 hrs core science re quirement.
Available Substitutions
•
HIST 1210/1220 (Technology and Civilization I/II) can be substituted for HIST 1010/1020 to satisfy the core History requirement(s)
•
MATH 1610 can be substituted for the MATH 1680 requirement. Note that MATH 1610 has higher prerequisites than MATH 1680.
2023-2024
MKTG Curriculum | Page 3
Marketing Major Notes
-
MKTG majors must earn a grade of ‘C’ or better in BUAL 2650, MKTG 3310, MKTG 4360 or 5360, and at least 3 of the MKTG
electives (9 hours) counting in the major
-
All 3000-5000 level business courses require junior standing (60 hrs)
-
MNGT 4800 Pr. MKTG 3310, MNGT 3100, and FINC 3610, and senior standing. This course must be completed at AU
-
Any directed reading course or internship course must receive departmental approval prior to registration
-
Prerequisites and/or corequisites for Business courses are strictly enforced
-
Refer to the AU Bulletin for course pre-prerequisites and descriptions http://bulletin.auburn.edu.coursesofinstruction
Required Marketing Courses
Choices for Marketing Electives
Marketing major without the Professional Selling minor
Marketing major with Professional Selling minor
Must choose 6 Marketing electives (18 hours) from the
following options:
•
BUSI 3250 International Business
•
MKTG 4310 Sports & Entertainment Mktg
•
MKTG 4330 Retail Management
•
MKTG 4340 Mktg & New Product Dev
•
MKTG 4350 or 5350* Services Marketing
•
MKTG 4370 or 5370* Sales Management
•
MKTG 4390 Personal Selling
•
MKTG 4400 International Marketing
•
MKTG 4410 Consumer Behavior
•
MKTG 4420 Advanced Personal Selling
•
MKTG 4430 Business-to-Business Marketing
•
MKTG 4440 Mktg Ethics & Corp Social Resp
•
MKTG 4450 Customer Relationship Management
•
MKTG 4460 Advertising Strategy
•
MKTG 4470 Pharmaceutical Marketing
•
MKTG 4500 or 5500* Digital Marketing
•
MKTG 4900 Directed Studies
•
MKTG 4920 Marketing Internship Program
•
MKTG 4970 Special Topics in Marketing
•
MKTG 4997 Honors Thesis
Must complete the following requirements (15 hours) for the minor:
•
MKTG 4390 Personal Selling
•
MKTG 4450 Customer Relationship Mngt
•
MKTG 4370 or 5370* Sales Management
•
MKTG 4420 Advanced Personal Selling
Plus choose 1 of the following:
•
MKTG 4430 Business-to-Business Marketing
•
MKTG 4500 or 5500* Digital Marketing
-AND-
Must choose 3 Marketing electives (9 ho urs) for the major from the
following options:
•
BUSI 3250 International Business
•
MKTG 4310 Sports & Entertainment Mktg
•
MKTG 4330 Retail Management
•
MKTG 4340 Mktg & New Product Dev
•
MKTG 4350 or 5350* Services Marketing
•
MKTG 4400 International Marketing
•
MKTG 4410 Consumer Behavior
•
MKTG 4440 Mktg Ethics & Corp Social Resp
•
MKTG 4460 Advertising Strategy
•
MKTG 4470 Pharmaceutical Marketing
•
MKTG 4900 Directed Studies
•
MKTG 4920 Marketing Internship Program
•
MKTG 4970 Special Topics in Marketing
•
MKTG 4997 Honors Thesis
*Note course number changes effective Spring 2023. Students who completed the 4000-level course will not get credit
for the 5000-level version of the same course.
Additional Degree Requirements
MKTG majors must earn a ‘C’ or better in BUAL 2650, MKTG 3310, and MKTG 4360 to satisfy degree requirements
•
COMM 1000 Public Speaking
•
CTCT 3250 Information Analysis
•
ISMN 2140 Intro to Information Systems Management
•
MKTG 3010 Professional Development in Marketing Pr./Cr. MKTG 3310/3317 and Pr./Cr. BUSI 2010
•
MKTG 3310 Principles of Marketing Pr. Junior Standing; MKTG majors must earn a ‘C’ or better.
•
MKTG 5360 (formerly MKTG 4360* effective Spring 2023) Marketing Research and Analytics Pr. Grade of C or better in
MKTG 3310/3317 and Grade of C or better in BUAL 2650; MKTG majors must earn a ‘C’ or better.
•
MKTG 4800 Marketing Strategy Pr. Grade of C or better in MKTG 3310/3317 and Pr./Cr. Grade of C or better in MKTG
4360/5360, and Pr. 9 credits of Marketing electives (see course options below) with a grade of C or better.
•
MNGT 4800 Strategic Management Pr. MKTG 3310, MNGT 3100, and FINC 3610, and senior standing
Auburn University requires a minimum 2.0 major GPA & a minimum 2.0 AU cumulative GPA to satisfy graduation requirements.