UX Research Study Plan
Introduction
● Title: Usability Study of Recipe App with Domestic Violence Help Feature
● Author: Alecia Mitchell, UX Researcher, [email protected]m
● Stakeholders: Nosh executives, including Sierra Monez (Head of online
sales), and Jeery Abrahms (Chief Marketing Ocer)
● Date: May 30, 2021
● Project background: We are creating a new recipe app that has a hidden
helpline for domestic violence victims. We need to nd out if the main
user experiences: navigating the recipe app to a recipe that hides the
helpline section is easy to complete. This process will also be available in
the prole section, which is a secondary user experience ow that we
need to observe. We need to understand any challenges users might face
in this process.
● Research goals: Determine if users can complete their core tasks in the
app, and what issues might hinder them from completing their tasks.
Research
questions
● How long does it take users to navigate to a recipe housing the helpline?
● How long does it take users to navigate the prole helpline?
● Are users able to successfully navigate these user ows?
● Do users think our app is easy or dicult to navigate?
● What are the users thought processes behind the recipe ow and helpline
ow?
● What are potential changes we could make to help improve the user
experience?
Key
Peormance
Indicators
(KPIs)
● User error rates (target problem areas that need improvement to rene
the ideal user ow through prototype)
● Time on task (how long does it take users to navigate through both main
ows)
● Conversion rates (measure the percentage of users who successfully sign
up)
● System Usability Scale (a questionnaire to evaluate user feedback)
Methodology
● Unmoderated user study
● Location: United States, remote (paicipants will complete the study in
their homes)
● Date: Sessions will take place on May 29-30, 2021
● 6 paicipants will use the app to navigate through a recipe and nd the
“hidden” helpline link, as well as nd the link through the prole section.
● Length: Each session will last 25-30 minutes, based on a list of prompts,
and includes a sho questionnaire
Paicipants
● Paicipants consist of 6 individuals: 3 who want an easy to use recipe app
experience to make great meals, and 3 who are survivors of domestic
abuse. The laer 3 were chosen because they all love to cook, but also
voiced a need to get back to normalcy, and liked the idea of having a
hidden safe space in case of need.
● Three females, two males, and one non-binary, ages ranging from 19-68
● One visually impaired user of assistive technologies (switch device,
screen reader)
Script
Before the unmoderated usability study:
The following introduction appears on the screen:
● Intro: Welcome to our study. Before we begin, do I have permission to
record this session with audio and video?
Please remember that I am not testing you, and there are no right or
wrong answers, I am only looking for your honest feedback. This study
being conducted to help make an app that not only allows users to make a
great meal, but to have a lifeline to help if they need it. We’ll sta with a
few questions, then you will receive some prompts to complete while
using the website. Your answers will help make this app easier for people
to use. If you have any questions, please don’t hesitate to ask.
Basic Questions:
● What does a typical day in your life look like?
● Do you cook at home?
● Do you use a cookbook or a recipe app?
● What is the hardest pa about using a recipe app?
● How do you feel about incorporating a hidden safety net into a standard
app that someone might use every day?
During the unmoderated usability study:
A list of prompts appear on the screen:
● Prompt 1: Staing at the onboarding screen, choose to sign up for this
app.
○ Prompt 1 follow up: Is there anything you would change about the
process of signing up? How easy or dicult was this process for
you to complete?
● Prompt 2: Select the prole page.
○ Prompt 2 follow up: Is there anything you would change about the
prole page? How easy or dicult was this task for you to
complete?
● Prompt 3: Conrm the sign-up process and go to the main recipe page.
Select a recipe and look for the helpline.
○ Prompt 3 follow up: Is there anything you would change about the
process of nding the helpline? How easy or dicult was this
process for you to complete?
● Prompt 4: Staing at the prole page, navigate through to the helpline.
○ Prompt 4 follow up: Is there anything you would change about the
process of nding the helpline? How easy or dicult was this
process for you to complete?
Aer the unmoderated usability study:
The paicipants will complete the System Usability Scale questionnaire:
● Paicipants will score the following ten statements by selecting one of
ve responses that range from “Strongly Disagree” to “Strongly Agree.”
○ I think I would use the website frequently.
○ I found the website unnecessarily complex.
○ I thought the website was easy to use.
○ I found the various functions in this website were well integrated.
○ I need the suppo of a technical person to be able to use this
website
○ I nd the website easy to navigate.
○ I think there is inconsistency within the website.
○ I imagine that most people would learn to use this website
quickly
○ I feel condent using the website.
○ I need to learn a lot of things before I can get going using this
website.
