Land Development
• Product type. Many developers specialize in one
product, ranging from single-family home communities to
shopping centers to office buildings to industrial parks.
Some very large development companies touch many
asset classes and have different experts handling the
separate products. However, there is one truth in land
development. Not every property is right for every type
of project; the type of project a developer wants to build
determines what property to purchase.
• Market studies. Before looking for a specific property, a
developer should conduct market studies to determine
what geographic region will best support the project the
developer wants to build. If the developer specializes in
grocery-anchored retail centers, he or she should find
what areas are in need of this type of shopping center,
how many households currently exist in the area, and
how many households are planned in the coming years
that would be able to support such a center. Given the
amount of time it can take to locate a property, design
the center, get approvals, lease up, and build the center,
the number of houses coming down the line is just as
important as the number of houses already in existence.
A market study would provide this type of information to
a developer and to a potential lender.
• Area. After reviewing the market study, the developer
can determine what geographic area to focus on in
selecting a site.
• Contact with local government. In narrowing down to
a geographic area, and specifically, to a municipality,
developers should have preliminary conversations with
local governmental officials about the plans for the
project, even if a specific site has not been selected. The
developer should get a feeling for how the project will
be received by the city. Will there be opposition because
the project is high density or some other unpleasant
use? What can the developer do to assure the city of
the positive attributes of the project? These preliminary
conversations are helpful in making specific conversations
go smoothly when the developer selects a site.
Operating Project
• Asset class. As with land development deals, many
real estate investors and operators tend to stick to an
asset class that they know. But that is not a rule. Large
companies, REITS, and insurance companies, for example,
buy and sell CRE in all asset classes. In the broadest
sense, CRE is generally divided into retail, industrial,
residential, office, and hospitality.
• Class within asset class. Each class of CRE has
subclasses. For example, within retail, there are enclosed
shopping malls, strip centers (class A, B, and C), and triple
net leases, to name a few. Industrial can be divided into
light, manufacturing, cold storage, marine, and aviation,
for example. What is important to know is that choosing
the type of asset, particularly if the buyer is new to CRE
investing, can be the key to the buyer’s success or failure.
Owning and operating each type of asset may require
different skill sets.
• Capitalization (CAP) rates. As a buyer/investor begins
shopping for investment CRE, one of the first things
he or she will evaluate is CAP rates for each property.
CAP rates are the relationship between the expenses
of the property and the purchase price of the property,
calculated by dividing net operating income (NOI) by the
purchase price. NOI, in this calculation, means the total
rent for the property, less taxes, insurance, maintenance
costs, utilities, vacancy reserve, and other expenses
excluding debt service. The CAP rate assumes that the
buyer will purchase with cash and, therefore, helps a
buyer determine how much can be financed for the
property.
• Budget. At this point, the buyer should think about the
budget for both the purchase of the property and the
entire project. See Making a Deal below for a further
discussion on the closing costs that a buyer might pay. In
addition, the buyer should consider the other costs that
it will incur as a consequence of owning the property.
If the property is an operating investment property,
does the buyer have plans to upgrade and renovate the
property? Are there known maintenance issues that must
be addressed and can these repairs be made or paid for
by the seller?
For new development and construction, the buyer should
have some general ideas as to the costs of the project.
Certainly, it will be too early to know what these costs are,
other than the closing costs. However, having a general
ideal of a budget will help the buyer decide what the
maximum cost of the land should be.
Engaging a Commercial Broker
Just as it is important for a seller of CRE to engage a
commercial broker, it is extremely helpful for a buyer
of CRE to engage its own broker who specializes in
commercial property. A buyer should also look for a broker
who specializes in the asset class that the buyer is looking
for and has connections in the target market. Brokers can
be extremely specialized; some brokers are particularly
adept at identifying vacant land for development of certain
types of projects, while others focus on strip centers and
can also help with the leasing of space. The right broker
can make the process of identifying a property fast and
easy.