Microsoft PowerPoint - Early Insights, Applications, and Implications of Artificial Intelligence in Change Management Slides no

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

EarlyInsights,Applications,and

ImplicationsofArtificial

Intelligence(AI)inChange

Management(CM)

INNOVATION

WEBINAR

SERIES

©Prosci,Inc.AllRightsReserved.

Agenda

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

Agenda

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

©Prosci,Inc.AllRightsReserved.

StudyOverview:Demographics

218

Participants

75%

Havebeenapplying

CMfor5years

ormore

WorldRegions

Industries

70%

Spendmorethan

halfoftheirtime

onCM

Gaininitial understandingofAI’suseinchangemanagementpractice.

Purpose

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

StudyOverview:PrimaryQuestions

“Iamnotsurehowtodo

it.Orwheretogo.Or

what'sacceptableforuse

withinmycompany.”

“BotsforFAQsand

linkstoresources.”

“[AIhas]reducedmy

brainstormingandfirst‐

drafttime by90%.”

“Wideningthegapbetween

digitallynativechange

practitionersandthepen&

paperpractitioners.”

“A'virtualchange

coach'usinganAI

chatbot.”

“Whataretheprimary

reasonsyouareNOT

usingAI toolsor

technologiesinyour

changemanagement

practice?”

“Howareyoucurrently

usingAI toolsand

technologiesinyour

changemanagement

practice?”

“Whatimpact haveAI

toolsandtechnologies

hadonyourchange

managementwork?”

“Whatpotential

opportunitiesdoyou

foreseewithAIand

changemanagement

practicesoverthenext

2years?”

“Whatpotential

concernsorchallenges

doyouforeseewithAI

andchange

managementpractices

overthenext2years?”

©Prosci,Inc.AllRightsReserved.

Agenda

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“Overall,howfamiliarareyouwiththeconceptof

artificialintelligence?”

“Wait!84%ofchangeprofessionalsare

moderatelytoagreatdealfamiliarwith

theconceptofAI,yetonly48%useAI in

theirchangemanagementwork.Howdo

weexplainthis?Whereareweasa

disciplineregardingAI?”

“AreyoucurrentlyusingAItoolsandtechnologiesin

yourchangemanagementwork?”

84%

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“AreyoucurrentlyusingAI toolsandtechnologiesinyourchangemanagementwork?”

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

“WhataretheprimaryreasonsyouarenotusingAI toolsortechnologiesinyourchange

managementpractice?”

“Comfortable with

currentstatusquo”

“Mycompanydoesnot

usethem orhave

licenses.”

“Amyettofind

abeneficial

useforitthatI

trust.”

“Iamnotsurehowtodoit.Or

wheretogo.Orwhat's

acceptableforusewithinmy

company.”

“Fearoftheunknownrisks

aroundopendataandgetting

involvedtoosoonwithitall.”

“It'sonemorethingI

don'thavetimeto

learn.”

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“WhataretheprimaryreasonsyouarenotusingAItoolsortechnologiesinyourchange

managementpractice?”

Uncertainty abouthowtouseAIeffectively,lackofexperiencewithAI,fearof

unknownrisks.

LimitedunderstandingofandusecasesforhowAIcanbeappliedinCMand

lackofAItoolsforthatpurpose.

LackofunderstandingandfamiliaritywithAItoolsandtheirpotential

applicationsinCM.

LimitedaccesstoreliableAItools,budgetconstraints,andlackof

organizationalsupport.

LimitedtimetoexploreandlearnaboutAI,aswellascompetingprioritiesin

day‐to‐daywork.

Concernsabouthowdatawillbeused,protected,andthesecurity ofAI

systems.

LackoforganizationalmaturityandCMexpertisetoimplementAItechnology.

Definition

Theme

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“WhataretheprimaryreasonsyouarenotusingAItoolsortechnologiesinyourchange

managementpractice?”

Theme

“RecentProsciresearchshowsthat‘Uncertaintyand

Inexperience’withAIaretheprimaryreasonchange

professionalsarenotusingAI toolsortechnologiesin

theirchangemanagementpractice.Whatare3

possible,practicalactivities achangepractitioner

mightdotoaddress‘UncertaintyandInexperience’?”

AIinaction:Aprompt

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“WhataretheprimaryreasonsyouarenotusingAItoolsortechnologiesinyourchange

managementpractice?”

Theme

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

AIUsersinCM

“AreyoucurrentlyusingAItoolsandtechnologiesinyourchangemanagementwork?”

©Prosci,Inc.AllRightsReserved.

ParticipantsusingAI:DemographicPatterns

“Are less competent change

practitioners relying on AI more

than expert practitioners?”

“Are newer change practitioners

using AI more than seasoned

practitioners?”

“Maybe professionals who work

less in a CM role use AI more?”

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

Agenda

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

©Prosci,Inc.AllRightsReserved.

“HowareyoucurrentlyusingAItools andtechnologiesinyourchangemanagementpractice?”

“Simulation and

scenarioplanning.”

“Constructing

communications and

copy,targetingthecopy

todifferentaudiences…”

“Using

ChatGPTto

distillkey

themesfrom

stakeholder

interviews…”

“Turningbasecontentinto

differentmodes(e.g.,slides,

image,text)andfordifferent

audiences.”

“Lookupwhatmattersto

stakeholders, whattheyare

concernedaboutduringxchange.”

“BotsforFAQsand

linkstoresources.”

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

CurrentapplicationsofAIinCMwork

“Howareyoucurrentlyusing AItoolsandtechnologiesinyourchangemanagementpractice?”

Brainstorming,refining,anddrafting communications,aswellasansweringgrammatical

questions.Thisthemeisprimarilyaboutassistinguserswithexisting communications.

UsingAItorewrite,rephrase,andgenerate marketingphrasesforcommunicationmaterials,

withaprimaryfocusoncreatingnewcontent.

Developingplansrelatedtochangemanagement(e.g.,stakeholderengagement,

communication,training),reviewingplannedapproaches,andgeneratingplanfollow‐ups.

AIautomatesrepetitivetasks,generatesinitialdrafts,andorganizes

content forchangemanagementactivities.

AIhelpsaggregateandanalyzedata,checkbusinesscases,and

gather industry‐specificinformation.

56% ofusesarerelatedtocommunication.

Untappedusesseemtobethebottom3themes.

©Prosci,Inc.AllRightsReserved.

CurrentapplicationsofAIinCMwork

“How areyoucurrentlyusingAItoolsandtechnologiesinyourchangemanagementpractice?”

56% ofusesarerelatedtocommunication.

Untappedusesseemtobethebottom3themes.

Strategyandplanning

AutomationOpportunities

Contentcreationandcustomization

Dataanalysis

Definemeasures

Trackmeasures

Analyzedata

ProjectStart ProjectFinish

AIcapabilitiesacrossthefullprojectlifecycle

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

CurrentapplicationsofAIinCMwork

“Howareyoucurrentlyusing AItoolsandtechnologiesinyourchangemanagementpractice?”

DataAnalysisAutomationandEfficiencyStrategyandPlanningContentCreationCommunicationSupport

 “Dataanalystforsur vey

results.”

 “Aggregatedata.”

 “Checkbusinesscases.”

 “Deliverthenecessary

information…basedon…

personaldataatthemoment

theyneedit…”

 “Dataanalysisand

segmentation

capabilities…enablingthe

deliveryofcustomized

content…”

 “Gatheringindustryspecific

information”

 “Testvarioushypotheses”

 “Keythemesanalysis”

 “aninhousebuiltchatbot…for

personalised trainingandto

answerQ&A.”

 “BotsforFAQsandlinksto

resources.”

 “Chatbotsfor stakeholder

feedbackand Q&A”

 “Createuserpersonas.”

 “Writetexts.”

 “Repurposewrittentextfor

otherchannels…”

 “Analyzeandforecastindividual

behaviours.”

 “Createexplainervideos…”

 “Writingandtranslating texts.”

 “Turnmykeywordsinto

coherenttext. ”

 “Brainstormingondifferent

tacticstoapplyinsidemy

company.”

 “Helpbuildcommunicationand

trainingplans.”

 “Suggestimprovementsto

communicationplans.”

 “Simulationandscenario

planning.”

 “Puttingplanstogether”

 “Soundboarding”

 “CreateoutlineofaChange

Managementplan”

 “Icreatemychangestatement,

changeplan,communication

plan,adoptionplan,training

planandaskAItoconfirmmy

approach.”

 “Trainingguides…”

 “Fictionalcasestudiesbasedon

specificindustries.”

 “Deckdevelopment”

 “Quicklydrafting

communications”

 “Breakingcomplextopicsinto

smaller/moremanageable

chunks.”

 “Createuserpersonas”

 “…createanOCMboardgame”

 “Summarizeor draft

communications”

 “Brainstormcreativeheadlines”

 “formatofaDr.Seusspoem”

 “Rewrite/rephrasecontent…”

 “Answergrammatical

questions”

 “Filteringpresentationsfor

improvements”

 “Communicationrefinement”

 “Targetingthecopytodifferent

audiences”

 “Gettingastartingpoint”

 “Gut‐checksontoneof

messaging”

 “turningbasecontentinto

differentmodes(e.g.,slides,

image,text)andfordifferent

audiences”

©Prosci,Inc.AllRightsReserved.

DataAnalysisAutomationandEfficiencyStrategyandPlanningContentCreationCommunicationSupport

 “Dataanalystforsur vey

results.”

 “Aggregatedata.”

 “Checkbusinesscases.”

 “Deliverthenecessary

information…basedon…

personaldataatthemoment

theyneedit…”

 “Dataanalysisand

segmentation

capabilities…enablingthe

deliveryofcustomized

content…”

 “Gatheringindustryspecific

information”

 “Testvarioushypotheses”

 “Keythemesanalysis”

 “aninhousebuiltchatbot…for

personalised trainingandto

answerQ&A.”

 “BotsforFAQsandlinksto

resources.”

 “Chatbotsfor stakeholder

feedbackand Q&A”

 “Createuserpersonas.”

 “Writetexts.”

 “Repurposewrittentextfor

otherchannels…”

 “Analyzeandforecastindividual

behaviours.”

 “Createexplainervideos…”

 “Writingandtranslating texts.”

 “Turnmykeywordsinto

coherenttext. ”

 “Brainstormingondifferent

tacticstoapplyinsidemy

company.”

 “Helpbuildcommunicationand

trainingplans.”

 “Suggestimprovementsto

communicationplans.”

 “Simulationandscenario

planning.”

 “Puttingplanstogether”

 “Soundboarding”

 “CreateoutlineofaChange

Managementplan”

 “Icreatemychangestatement,

changeplan,communication

plan,adoptionplan,training

planandaskAItoconfirmmy

approach.”

 “Trainingguides…”

 “Fictionalcasestudiesbasedon

specificindustries.”

 “Deckdevelopment”

 “Quicklydrafting

communications”

 “Breakingcomplextopicsinto

smaller/moremanageable

chunks.”

 “Createuserpersonas”

 “…createanOCMboardgame”

 “Summarizeor draft

communications”

 “Brainstormcreativeheadlines”

 “formatofaDr.Seusspoem”

 “Rewrite/rephrasecontent…”

 “Answergrammatical

questions”

 “Filteringpresentationsfor

improvements”

 “Communicationrefinement”

 “Targetingthecopytodifferent

audiences”

 “Gettingastartingpoint”

 “Gut‐checksontoneof

messaging”

 “turningbasecontentinto

differentmodes(e.g.,slides,

image,text)andfordifferent

audiences”

CurrentapplicationsofAIinCMwork

“Howareyoucurrentlyusing AItoolsandtechnologiesinyourchangemanagementpractice?”

“Hmm.Ifa‘prompt’isarequesttoAIto

performaspecifictask,andstudy

participantslistedalotoftasks theydo

withAI…canwecreateAIpromptsto

helpwitheachofthesetasks?”

“SimulationandScenario

planning”

“Create userpersonas”

“Brainstormcreativeheadlines”

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

CurrentapplicationsofAIinCMwork:PromptSamples

“Howareyoucurrentlyusing AItoolsandtechnologiesinyourchangemanagementpractice?”

“AsagenerativeAI,assistmeincreating

simulationsandscenarioplanningformy

companyinthe[INDUSTRY]adaptingto

[CHANGETYPE].Foreachscenario,providekey

insightsandpossiblestrategicactions.Thegoal

istounderstanddifferentfuturesandprepare

adaptablestrategies."

"Generatealistofinnovativeandattention‐

grabbingheadlinesforanupcominginternal

communicationcampaigninthe[YourIndustry]

sector.Thecampaignisfocusedon[YourChange

Type].Theheadlinesshould:CaptureInterest,

ReflectChangeTheme,InspireAction,Convey

Positivity,BeMemorable.Pleaseprovidealist

ofatleast

10headlineoptions,eachvariedin

styleandtonetosuitdifferentcommunication

mediumssuchasemails,newsletters,and

internalsocialmediaposts."

"Generatedetaileduserpersonasforan

upcomingorganizationalchangeinthe[Your

Industry]sector,focusingon[YourChangeType].

Eachpersonashouldrepresentasegmentofour

targetaudienceandincludethefollowing

elements:Demographics,Psychographics,

TechnologyUsage,CommunicationPreferences,

ChangeReadiness,KeyInfluencers.Please

create3‐5diversepersonasthat

collectively

provideacomprehensiveviewofouremployee

base.Eachpersonashouldbeuniqueandreflect

differentperspectivesandresponsesto[Your

ChangeType]."

“SimulationandScenarioplanning”

“Create userpersonas”

“Brainstormcreativeheadlines”

Createheadlines

forthefollowing

personas…

©Prosci,Inc.AllRightsReserved.

CurrentimpactsofAIonCMwork

“WhatimpacthaveAItoolsandtechnologieshadonyourchangemanagementwork?”

IsAIreally makinga

differenceintheworkof

changeprofessionals?

MessageGPT…

Writemeafivestanzapoemabouthowharditis

beingachaufferparentwiththreekidsin

multiplesportsinthewinter

RoleplayasanAIchatthatgetsfrustrated

wheneveraskedthequestion"butwhy?"

Writealovelettertomywife.

MessageGPT…

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

©Prosci,Inc.AllRightsReserved.

“What impacthaveAItoolsandtechnologieshadonyourchangemanagementwork?”

“New andfresh

ideas.”

“AIhasallowedmetobe

muchmoreefficient;doing

alotofthetediouswork

thatenablesmetofocus

ondeeperwork.”

“[AIhas]

reducedmy

brainstorming

andfirst‐draft

time by90%.”

“[AIhas]madememore

confidentaboutmy

communications asIhavefelt

writingcommsisaweakness

ofmine.”

“[AI]getsmeoutofthe'blank

page'stagesfasterandgivesmea

soliddrafttobuildon.”

“Notalotyet,justmakes

mylifeeasier;‐)”

CurrentimpactsofAIonCMwork

“Whatimpact haveAItoolsandtechnologieshadonyourchangemanagementwork?”

AItoolssavetimeandstreamlineprocesses,allowingforfasterex ecutionand

improvedproductivity.

AIassistsincreatingclearandimpactfulmessaging,improvingcommunicationskills

andeffectiveness.

AItoolsprovidetemplates,examples,andsuggestions,makingcontentwritingand

editingeasier.

AIaidsinbrainstorming, providingalternativelanguage andfreshideas.

AIhelpsmanage

workloadandreducesthetimespentontedioustasks.

Somerespondentshavenotyetexperiencedsignificantimpactbutareoptimistic

aboutthepotentialbenefits.

Thesearegreatuses,but…howisAIimpactingchangesuccessoutcomes?

We’llprobablyneedmoreresearchtofigurethatout.

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

Agenda

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

ConcernsandchallengeswithAIandCM

“Successisduetoourstretching

tothechallenges oflife.

Failurecomeswhenweshrink

fromthem."

JohnC.Maxwell

AmericanAuthor

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

“Whatpot e ntialconcernsorchallengesdoyouforeseewithAIandchangemanagement

practicesoverthenext2years?”

“Privacy,intellectual

propertybattles,ethical

issues.”

“Securityandsafety.There

ismuchunclarityabout

wheredatagoesatthe

moment.”

“Accuracy ofthe

outputfromAI.”

“Wideningthegap between

digitallynativechange

practitionersandthepen&

paperpractitioners.”

“AIisnothuman‐ wedealwith

humans.Theremaybesome

nuancesthataremissed.”

“AItakingovermyjob.”

“Ithinkifwe'reslowtoadopt

AIaschangepractitioners,

we'llbeatadisadvantageto

serveourclients.”

PotentialconcernsorchallengeswithAIinCM

“WhatpotentialconcernsorchallengesdoyouforeseewithAIandchangemanagement

practicesoverthenext2years?”

PeoplemayresistorrestrictAIduetoalackofunderstanding

andfear .

Regulations andlaws surroundingAIinchangemanagementnot

beingestablishedandunderstood.

Changemanagement,asadiscipline,failingtoadaptand

embraceAI.

AIposesriskstodataprivacyandsecurity.

AImayreplacecertaintasksorrolesin

changemanagement.

AImaylackthenuancesandpersonalizationthathumanchange

managersprovide(e.g.,empathy,emotionalintelligence).

EnsuringthecredibilityandaccuracyofAI‐generated

informationandoutputs

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

PotentialconcernsorchallengeswithAIinCM

“WhatpotentialconcernsorchallengesdoyouforeseewithAIandchangemanagement

practicesoverthenext2years?”

Strategyandplanning

AutomationOpportunities

Contentcreationandcustomization

Dataanalysis

Definemeasures

Trackmeasures

Analyzedata

ProjectStart ProjectFinish

AIcapabilitiesacrossthefullproject lifecycle

Governance

AIcapabilitiesattheenterpriselevel

DataSecurityandIntegrity

HumanResources

EnterpriseChangeManagement/CMO

LearningandDevelopment

CurrentapplicationsofAIinCM

PotentialopportunitieswithAIandCM

“Effectivepeoplearenot

problem‐minded;they’re

opportunity‐minded.

Theyfeedopportunitiesand

starveproblems."

StephenCovey

AmericanAuthor

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

“Whatpot e ntialopportunitiesdoyouforeseewithAIandchangemanagementpracticesover

thenext2years?”

“A'virtualchange

coach'usinganAI

chatbot.”

“Creatingbetterchange

stories,general efficiency

improvements,creating user

personas,helpwith

communications.”

“Greater

efficiencies and

intellectual

supportto

managecomplex

change.”

“Automati onofmelding

[organizationalchange

management]activitiesinto

projectmanager’splan.”

“Amainopportunity[ofAI]is[to]

liberatemetodomyworkwith

morecreativitythanever…”

“[AIwill]probablybring

thechangemanagement

knowledgebasealot

closertoleaders…”

PotentialopportunitieswithAIinCM

“WhatpotentialopportunitiesdoyouforeseewithAIandchangemanagementpracticesover

thenext2years?”

AIcanassistindeliveringeffectivecommunicationand

generatingcontentforstakeholders.

AIcanhelporganizationsadoptAItechnologiesandaccelerate

changeprocesses.

AIcanhelporganizationsunderstandandadapttoAI‐driven

decision‐makingmodels.

AIcanhandletaskssuchascommunication,taskautomation,

anddataanalysis.

AIcansupportcampaignsto

increaseconfidenceandadoptionof

change, includingAItechnologies.

AIcancreatevirtualenvironmentsfortrainingandscenario

analysis.

AIcanassistinplanningforandmitigatingresistanceandfailures

inchangeimplementations

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

PotentialopportunitieswithAIinCM

“WhatpotentialopportunitiesdoyouforeseewithAIandchangemanagementpracticesover

thenext2years?”

“Thebestwa yto

predictyourfutureis

tocreateit.”

—PeterDrucker

Conclusion

Gaininitial understandingofAI’suseinchangemanagementpractice.

Purpose

StudyOverview

AIUsersinCM

Application&

Impacts

Challenges&

Opportunities

Early Insights, Applications, and Implications of

Artificial Intelligence in Change Management

www.prosci.com/webinars

Thetipoftheiceberg…

Application&

Impacts

Challenges&

Opportunities

AIUsersinCM

“Byfar,thegreatestdangerofArtificial

Intelligenceisthatpeopleconcludetoo

earlythattheyunderstandit.”

—EliezerYudkowsky

AmericanAIResearcher

[email protected]om |+19702039332|prosci.com

Yourglobalpartnerforchangesuccess

[email protected]om|+19702039332|prosci.com

Yourglobalpartnerforchangesuccess