Federal Communications Commission FCC 23-30
contemplated by ATIS would minimize the burden that transmission of such data would impose on
Participating CMS Providers while providing sufficient resolution to be accessible on modern mobile
device displays. The National Center for Missing and Exploited Children (NCMEC) has long advocated
for the Commission to enable them to transmit a thumbnail-sized image of a missing child within the
body of a WEA alert, noting that “in those cases in which AMBER Alert is credited for the safe rescue of
a child 89% included a picture and/or vehicle and license plate information.”
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Other alerting authorities
support this proposal because of its “obvious helpful implications.”
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The Commission has received
complaints indicating that the public may be finding that AMBER Alerts that do not contain an image of
a missing child do not meaningfully enable the public to assist in the search for that child.
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Industry
commenters generally oppose this proposal because of concerns about incompatibility with the cell
broadcast method used for WEA and latency.
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Microsoft recommends that transmission of thumbnail-
sized photos “should be permitted only after applicable standards have been developed and only for
AMBER Alerts which, while time sensitive, are better positioned than other types of emergency warnings
to tolerate a 60-second latency.”
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We seek comment on how long the delay caused by including a
thumbnail-sized photo would be. Alerting authorities often use embedded references in WEA messages
to direct the public to a website that contains information about a missing child, but the additional effort
needed to click through a link to learn more about a child abduction and possible concerns over the
legitimacy of embedded links may prevent many people from rendering assistance. Moreover, the web
servers on which alerting authorities host emergency information often become congested, rendering their
information unavailable.
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We tentatively conclude that including a picture of a missing child in the body
of an AMBER Alert will make WEA AMBER Alerts significantly more attention-grabbing and, as a
result, motivate more people to more effectively render assistance to law enforcement to search for a
missing child. We seek comment on this view.
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Letter from Linda Krieg, Acting Chief Executive Officer, National Center for Missing & Exploited Children, to
James Wiley, Attorney Advisor, Public Safety and Homeland Security Bureau, FCC, at 3 (May 1, 2015); National
Center for Missing and Exploited Children, Comment, PS Docket No. 15-91, at 2 (rec. Jan. 13,
2016), https://www.fcc.gov/ecfs/document/60001375619/1 (“Beyond text, NCMEC is acutely aware that photos fill
a vital role in the search for missing children. Wherever possible, it is standard for NCMEC to include a photograph
of the missing child for every other type of missing child alert, message, bulletin, notice, and poster that NCMEC
disseminates. As noted in NCMEC's earlier comments, the vast majority of recent AMBER Alerts that contributed
to the successful recovery of an abducted child featured license plate information or a photo of the child, or both.
Although this same content could be provided without significant technical adjustments through text-only WEA
messages that include a URL linked to the AMBER Alert website, NCMEC also supports the ability to add images,
maps, or other multi-media content to WEA messages in the future, which also could greatly enhance the immediate
usefulness of AMBER Alerts.”); Letter from Preston Findlay, Counsel, NCMEC, to Marlene H. Dortch, Secretary,
FCC, PS Docket No. 15-91 et al., at 2 (filed July 6, 2017); Letter from Preston Findlay, Counsel, NCMEC, to
Marlene H. Dortch, Secretary, FCC, PS Docket No. 15-91 et al., at 2 (filed May 24, 2016),
https://www.fcc.gov/ecfs/search/search-filings/filing/1070698168870.
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NWS Comments at 2; NYCEM Comments at 7; Lower Colorado River Authority (Austin, TX), Llano County,
TX, Travis County, TX, City of Austin, TX, Austin Water Utility, TX, Caldwell County, TX, Blanco County, TX,
Colorado County, TX, Williamson County, TX, Bastrop County, TX, Fayette County, TX, Matagorda County, TX,
Burnet County, TX, Wharton County, TX, Hays County, TX, Comments, PS Docket Nos. 15-91, 15-94, and OET
16-127, at 1 (Rec. Dec. 8, 2016).
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See Email from Richard Witte to the Public Safety Support Center (Mar. 15, 2023).
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AT&T Comments at 14-15; T-Mobile Comments at 8; Verizon Comments at 4.
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Microsoft Comments at 6-7.
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See FEMA IPAWS, Tip #29: WEA and the Web (Aug. 2020), https://www.fema.gov/sites/default/files/2020-
09/fema_ipaws-tips_08-2020.pdf.