© 2022 Bloomberg Industry Group, Inc. 15
Digital Revolution: Transfer Pricing on the
“Global Tax” Battlefield
Furthermore, in most jurisdictions the CA is staffed
by more experienced transfer pricing professionals
than those that handle audits. This is particularly
the case for less sophisticated tax authorities. Thus,
it is a unique opportunity to not only explain the
facts and circumstances of the business and
transaction but also motivate why a particular
transfer pricing approach is most appropriate. It is
usually a best practice for taxpayers to have
informal or formal discussions with the CAs before
submitting an APA request (e.g., pre-filing
conferences), even if these are not required by the
particular jurisdiction. These discussions often
provide useful feedback and insights from the CAs
that could inform an optimized strategy for
preparing a good APA request.
A good APA request is one which describes the
relevant industry, the particular business, and the
corresponding transactions in a clear and concise
way. The language should avoid insider jargon; on
the contrary, the drafting should reflect that the
reader will be a layperson. Consistent with the
BEPS project and the OECD TPG, the APA request
should inform the reader as to the full supply and
value chains, with particular emphasis on the
corresponding role of the parties to the subject
transactions. A well-written functional and industry
analysis will not only provide sufficient context and
foundation to understand and evaluate the
covered transactions, it should also provide a
compelling motivation for why the proposed
transfer pricing methodology is most appropriate.
In this regard, there should be sufficient
information in the APA request to inform the key
inflection points for the selection of the most
appropriate transfer pricing method.
A seasoned transfer pricing practitioner could read
the prior paragraph and conclude that these best
practices also apply to transfer pricing
documentation prepared for compliance. There is
some truth to this. A good transfer pricing report is
not one that merely provides the bare minimum to
satisfy local requirements and/or provide penalty
protection. A good transfer pricing report is a
proactive audit defense document, a document
that marshals facts in support of the taxpayer's as-
filed position with the aim to avoid being audited
in the first place. That said, there are still certain
differences between good compliance
documentation and a good APA request. For
example, in compliance documentation it may be
tactically advantageous to not fully discredit
alternate transfer pricing approaches and, instead,
focus more on why the proposed transfer pricing
methodology is most appropriate. This provides
the taxpayer with greater latitude in defending its
as-filed position under audit. In an APA, however, it
may be advantageous to offer full-throated
arguments both in support of the proposed
methodology and against the alternatives. After all,
in contrast to recurring audits or to MAPs, neither
tax authority has pre-existing views of the specific
transactions for this taxpayer, much less a position
they may feel compelled to defend. The APA
request will not only provide the information on
which the CAs establish their view, it also provides
a compelling argument supporting the proposed
agreement. If done right, the proposed agreement
will anchor the negotiation.
A high-quality APA request may require a greater
up-front investment. However, this investment
should pay dividends. The better the APA request,
the less additional information should be required
by the CAs. Naturally, the fewer (and less onerous)
information requests, the less post-request effort
required. In other words, a greater up-front
investment could be more than offset by lower
post-request costs. But arguably, the more
important benefit is a shorter negotiation period
(i.e., a shorter period of uncertainty). This may also
result in a greater prospective term.
To streamline and expedite the APA process, it is
very important for the taxpayers and/or their
advisors to be in regular contact with the CAs in
order to facilitate the review, due diligence,
negotiation, finalization, and implementation of the
APA. Taxpayers should also try to work with the
CAs to agree on a project plan outlining the
timelines for each stage of the process.
If the taxpayer has other affiliates with similar
transactions and fact patterns the value of an APA
can be further compounded. For example,
consider an MNE that owns unique, very valuable
manufacturing technology. This technology allows
it to command significant market share and
generate premium profits. It licenses this
technology to subsidiaries around the world who
manufacture and sell to third parties. This fact
pattern strongly benefits from an APA (e.g., hard-