7 | Strategic Technology Plan Template
January 2022
Existing Technology Infrastructure
Hardware
NRCG's files exist on a on-premise server backed up via Barracuda Backup. The file server was
purchased in 2016 and adequately supports office functions. Each employee has a laptop and cell
phone, with access to the server.
Software
For databases, NRCG uses Salesforce as our core system, maintained by an external IT consultant.
For communication platforms and events we use MailChimp and Eventbrite. All constituent data,
event attendance, interests, advocacy actions and donations are entered into Salesforce and
contact info is reconciled weekly in a partially automated process with staff oversight.
The bookkeeper uses Quickbooks.
Additional communications software includes the full Adobe Creative Cloud Suite for design and
video, Canva for light design, WordPress for the website, and TweetDeck for social media. We also
use Zoom for video conferencing and Outlook for email, calendars and collaboration.
Network
Employees have internet use while at the office but connect through a VPN when working remotely.
Website
Our website is the latest version of WordPress using a purchased theme.
Process Improvements and Technology Acquisitions
NRCG has a number of goals related to increasing its information tools and technology, including:
• Increasing participation in riverbank cleanup events, advocacy events, and fundraisers
• Boosting communications capacity
• Expand diversity and inclusion
• Increasing income through members and donors
• Improving staff efficiency
Stewardship and Education
Goal: NRCG annually engages 4,000 people in river cleanup and recreational events and outings to
learn about the river and meaningfully contribute to protecting and enhancing river resources.
Technology-Related Strategy: Provide background information on each site/project before, during
and after events via our website and social media.
Technology Task 1: Disseminate information via email, website and social media to recruit
volunteers and conduct effective communication; increase use of lead capture forms.
•
Cost: Staff time working with additional consultants and volunteers.
•
Goal: Cultivate the next, more diverse generation of environmental leaders.
•
Technology-related strategies: Expand and enhance communications capacity to attract and
engage more volunteers and donors while also creating content to inspire more involvement.