All you need
to know about
the Coca-Cola
London Eye
Conceived and designed by Marks Bareld Architects.
Operated by London Eye Management Services
Limited, a Merlin Entertainments PLC.
‘Coca-Cola’, the Dynamic Ribbon Device and
the design of the ‘Coca-Cola Contour Bottle’ are
registered trademarks of The Coca-Cola Company.
Contents
3/
Discover the world of London’s 21st century landmark
4/
Now
5/
The vision
6/
A feat of design and engineering
7/
Coca-Cola Great Britain
8/
Impressive facts and gures
9/
Big impressions count
10/
The London Eye River Cruise
11/
Experience the London Eye online
11/
Filming and photography
12/
The London Eye – a positive impact on the community
13/
Fireworks
14/
4D Cinema Experience
15/
Merlin Entertainments
16/
Useful information
Who would have thought that such a simple
idea could be so stunningly successful? The
world’s tallest cantilevered observation wheel
at 135m high and sat proud on the banks of the
River Thames oers 360 degree, breathtaking
views across London.
But there’s much, much more to the London
Eye than its views and engineering. It plays an
integral role in the community, has become an
internationally recognised symbol for London,
a hugely popular lming location and is also a
unique venue for corporate events, launches
and entertainment.
A source of pride for the whole country as
well as the capital, the London Eye is the most
distinctive addition to the world’s greatest city
this century, loved by Britons and tourists alike.
It’s so uncomplicated, but so visionary, it’s
surprising that nobody thought of it years
before it happened.
Discover the world
of London’s
21st century
landmark
03/16
Since it ocially opened to the public
on March 9th 2000, the London Eye has
become as iconic a London landmark
as Tower Bridge, Big Ben, St Paul’s
Cathedral and the Tower of London.
In fact, it has become the UK’s most
popular paid for visitor attraction.
A remarkable feat of design and
engineering, the London Eye gave
London’s skyline a dramatic new
addition and has been oering guests a
new perspective on London ever since.
Originally, it was intended as a
temporary structure, able to be
dismantled and transported to a new
location, and had planning permission
for just ve years. But with millions
boarding it every year, its popularity
has prompted its lease to be extended.
Today it is a permanent xture on the
London skyline and a beautiful symbol
of modern London.
Now
04/16
05/16
As the 20th Century drew to a
close there was a natural human
desire to mark the new millennium
in an enduring and substantial way.
Newspapers asked readers for their
suggestions; competitions were
held; everybody had a view.
Two people with a better idea
than most were the architects and
husband and wife, David Marks and
Julia Bareld. They wanted to give
London its own 21st Century Eiel
Tower: a structure of beauty that
would celebrate London’s creativity,
innovation and technical prowess,
and provide a new perspective on
the world’s greatest city.
They chose to represent London
with a wheel - an age-old symbol
of time and change and, therefore,
the perfect structure with which to
mark the dawn of a new millennium
in a city that never stands still.
The vision
06/16
1. It took seven years and the skills
of hundreds of people from ve
countries to make the London Eye
a reality.
2. The residents of an alpine
village helped to test its boarding
procedures.
3. The design is similar to an enormous
bicycle wheel, with a central hub
and spindle connected to outer and
inner rims by cable spokes.
It is over 200 times larger than the
average bike wheel (and four times
wider than the dome of St Paul’s
Cathedral).
4. The 80 spokes laid together would
stretch for 6km – the distance from
Trafalgar Square to Canary Wharf.
5. The spindle which holds the wheel
structure is 23m long – the height
of nine classic London red
telephone boxes.
The Coca-Cola London Eye was
designed as a huge bicycle wheel
structure that is cantilevered –
supported on one side.
The London Eye uses enormous
‘A’ frame legs supported by
colossal foundations and tied
back by more cables anchored
underneath Jubilee Gardens.
A feat of design
and engineering
6. The hub and spindle weigh in at 330
tonnes – equivalent to 49 double
decker buses and 20 times heavier
than Big Ben – the bell inside St
Stephen’s Tower at the Houses
of Parliament.
7. Some 1,700 tonnes of British steel
were used in the construction of
the London Eye, which makes it
298 times heavier than all the top
London football teams (West Ham,
Arsenal, Tottenham, Chelsea,
Fulham and Charlton) combined.
8. The London Eye was shipped
up the River Thames by barge in
sections and assembled at the
South Bank. It took a week to lift it
from a horizontal position to the fully
vertical one we all know.
The technology employed had
previously been used to erect North
Sea oil rigs.
9. The total weight of the wheel and
capsules is 2,100 tonnes – or as
much as 1,272 London black cabs.
10. The operation had to be
co-ordinated carefully with the
tides to ensure that the river was
low enough to t everything
underneath London’s
bridges. It was a squeeze: the
clearance under Southwark
Bridge was just 40cm in
some places.
11. All 32 capsules were xed
onto the wheel in just
eight days. A decade later
they were improved, to
make their heating and
ventilation systems more
ecient and environmentally
friendly. The upgraded capsules
are now expected to last at
least another decade.
The London Eye is often mistakenly
called a Ferris wheel. This is not
the case; rst, the capsules are
completely enclosed and climate
controlled; second, the capsules are
positioned on the outside of the wheel
structure and are fully motorised; and
third, the entire structure is supported
by an A-frame on one side only; making
it the world’s tallest cantilevered
observation wheel.
07/16
Coca-Cola Great Britain is responsible
for marketing 19 brands and over 100
dierent drinks to consumers across the
country. In addition to the four Coca-Cola
variants– Coca-Cola, Diet Coke, Coca-
Cola Zero and Coca-Cola Life –brands
also include Sprite, Fanta, Dr Pepper,
Oasis, Schweppes, glacéau vitaminwater
and glacéau smartwater.
Coca-Cola has a rich history in London –
from their rst appearance in the 1900s,
to starting sales in Selfridges in the early
1920s. They’ve gone on to feature on
the famous billboard of Piccadilly Circus
since 1954, sponsored the London 2012
Olympic and Paralympic Games and now
the Coca-Cola London Eye.
Coca-Cola
Great Britain
To nd out more visit:
www.coca-cola.co.uk
www.twitter.com/CocaCola_GB
www.youtube.com/user/cocacolacompanyuk
Coca-Cola is one of the world’s
best known brands and has a rich
heritage of spreading messages of
happiness for over 129 years.
08/16
1. You can see around 40km from the
top – as far as Windsor Castle on a
clear day.
2. The London Eye can carry 800
guests per rotation – equivalent to
11 London red double decker buses.
3. There are 32 capsules in total; one
for each of the London boroughs.
For superstitious reasons they are
numbered up to 33, with capsule 13
left out for good luck.
4. Each of the 32 capsules weighs
11 tonnes. To put that gure into
perspective, it’s the same weight as
1,157,894 pound coins.
Impressive facts
and gures
5. Each rotation takes approximately
30 minutes, meaning that a capsule
travels at a stately 26cm per second,
or 0.9km (0.6 miles) per hour – twice
as fast as a tortoise sprinting; this
slow rate of rotation allows guests
to step on and o without the wheel
having to stop.
6. In one year the London Eye will
rotate 7668 times, or 2300 miles,
as far as from London to Cairo in
Egypt, home to other wonders of
the world.
7. The circumference of the London
Eye is 424m (1,392ft).
8. The height of the London Eye is
135m (443ft – equivalent to 64 red
telephone boxes piled on top of
each other),
9. Supermodel Kate Moss holds
the record for the UK celebrity
that’s enjoyed the most rotations,
standing at 25, and Hollywood star
Jessica Alba holds the record for an
overseas celebrity that’s enjoyed the
most rotations, standing at 31.
10. The London Eye receives more
visitors annually than ancient
wonders of the world like the
Taj Mahal, Stonehenge and even the
Great Pyramids of Giza.
11. A new LED lighting system has been
introduced on the London Eye,
which saves 75% more energy than
the previous system.
12. Since opening, there have been over
5000 marriage proposals –
not surprising then that the London
Eye has been voted the UK’s most
romantic destination and the world’s
second just behind the Eiel Tower
in Paris.
13. All oils on the London Eye are
biodegradable, the grease is
edible and causes no harm to
wildlife and cleaning products are
biodegradable and non-pollutant.
The things you didn’t know about the
London Eye.
800
Guests
Per
Rotation
10/17
Since launching as a corporate
entertainment venue in September
2000 with a Champagne gala event
attended by then Prime Minister Tony
Blair, the London Eye’s Corporate
and Special Events department has
garnered a reputation as a dab hand
at hosting high-prole, high impact
parties, launches and ceremonies -
anything is possible!
Many customers and clients choose to
hire the entire London Eye, but if you
want to hire just one capsule we can
help too. With a range of products from
wine and Champagne tasting capsules
to seasonal treats such as winter
cocktails and Christmas canapés,
there’s something special all year round.
In 2011 and 2013 the London Eye played
host to the famous Red Bull Music
Academy events. Beamed across the
globe on the internet, the event had
famous musicians and DJs performing
in each capsule to an intimate audience.
Simultaneously, thousands of guests
enjoyed a silent disco in the shadow
of the London Eye hosted by some of
the world’s most famous DJs. Guests
described it as the best party ever.
Big impressions count
In May 2001 we hosted our rst-ever
wedding with the happy couple saying
‘Eye do’ live in front of an audience of
ve million on GMTV, then Europe’s
most-watched breakfast show. We’ve
been hosting happy couples ever since
– an average of 60 per year.
During the London 2012 Olympic and
Paralympic Games, the London Eye
played an integral part in the run up
and duration of the games. We hosted
hundreds of media and sponsors from
across the globe, had the Olympic
Torch on top of one of our capsules
and even featured in both the opening
and closing ceremony, highlighting
the London Eye’s place amongst the
capital’s historic treasures.
09/16
10/16
The Coca-Cola London Eye also
operates a unique award-winning 40
minute sightseeing cruise on the River
Thames with live commentary that
brings the city to life, presented by
expert guides.
The London Eye
River Cruise
The circular cruise aboard the Silver
Bonito, with both covered and sun
deck seating, departs from the
London Eye pier directly underneath
the London Eye, goes as far as
Tower Bridge and returns 40 minutes
later. Cruising past the Houses of
Parliament, St Paul’s Cathedral, the
Tower of London, Shakespeare’s
Globe as well as Westminster,
Millennium and Tower Bridges.
The Silver Bonito can carry up to 170
passengers at any one time and is
one of the few fully accessible boats
on the river, with full disabled access
to both decks. Audio commentary
is also available in French, German,
Spanish, Dutch, Italian, Russian,
Japanese and Mandarin.
“The live commentary is superb
and everyone who takes this
river cruise will learn
something new about one
of the attractions they pass”.
Laura Porter, About.com
11/16
Our website, www.londoneye.com, has
gained a reputation for being visually
stunning, informative, fun and easy
to use. If you haven’t yet visited or
experienced the London Eye this is as
close to the real thing as you’ll get and
is a great taster for the experience that
awaits you. It has an online booking
facility with exclusive discounts on
tickets bought online, and is a superb
resource for the media and public alike,
with text and commentary in several
languages including English, Spanish,
French, and German.
The Press section is where you’ll
nd our press releases, lming/
photography application forms, details
on how to obtain London Eye images
and contact details.
Experience the
London Eye online
Filming and
photography
Since opening, the Press Oce
has worked with countless
location managers, lm crews and
photographers on projects ranging
from fashion shoots and news items
to TV adverts and international feature
lms. We value the exposure lming
and photography gives the London Eye
and London as a whole and encourage
applications which reect the London
Eye’s status as a must do experience in
the capital as well as a global icon.
The London Eye has featured in
international feature lms such as
Fantastic Four: Rise of the Silver
Surfer, Harry Potter and the Deathly
Hallows, Wimbledon, Thunderbirds and
Paddington the Movie along with well-
known TV programmes such as The
Simpsons, Doctor Who, Sherlock and
The Apprentice to mention only a few.
Call a member of the Press Oce on
0870 220 2777 or visit
www.londoneye.com/lming for
application forms and full guidelines.
12/16
We are fully accessible
We go above and beyond industry
standards to ensure that we are fully
accessible to all. Features include:
— Entrances that feature
widened access and ramps for
wheelchair users
— Voice and visual alarms
— Slowed-down boarding for disabled
people
— Fully accessible ticket oce and
website
— Knowledgeable members of sta
who are always on hand to assist
— T-loop systems in our ticket oce
and on the London Eye River Cruise
— All disabled guests can bring a carer
free of charge
— Fast Track service for elderly and
disabled guests in small groups
A positive impact on the community
A local business
What matters to London matters to us
and this is why we proactively contribute
to the issues and causes that are
important to us and our community.
The opening of the Coca-Cola London
Eye, together with other organisations,
played a vital part in the regeneration
and continuous enhancement of the
South Bank, which now welcomes 28
million visitors a year.
Charitable donations
Because of our iconic status, we are
proud to use the Coca-Cola London
Eye to help charities, big and small.
As part of the London Eye’s ongoing
commitment to the local area, 1%
of revenue is donated back into the
community, part of the London Eye’s
original planning permission, known as
‘Section 106.’
Therefore the Coca-Cola London Eye
donates in cash and gifts in kind to a
huge range of local community groups
and charities including Guy’s and St
Thomas’ NHS Foundation Trust, Coin
Street Community Builders, Contact a
Family, Oasis Johanna Primary School
and Thames Festival.
We also help charitable organisations to
promote national campaigns by hosting
photo calls and launch events. The
constantly expanding list of charities
we have worked with includes Help for
Heroes, ITV’s Text Santa, Royal British
Legion and Sport Relief.
Charitable
donations
For charity requests please email
charity@londoneye.com
All of the London Eye’s fundraising
activity is directed towards the Merlin
Entertainments charity Merlin’s Magic
Wand, who provide magical experiences
to children who are seriously ill, disabled
or disadvantaged and who might not
otherwise be able to visit one of our
many attractions around the world.
For more info visit
www.merlinsmagicwand.org
For over a decade the London Eye
has been the focal point of the Mayor
of London’s famous New Year’s Eve
rework celebrations which sees
hundreds of thousands of people
congregate in the heart of London
each year.
13/16
Fireworks
14/16
In August 2009 the London Eye
introduced a revolutionary 4D lm that
brings a new dimension to the visitor
experience, providing a completely new
vision of the city that is both emotional
and entertaining - the perfect prelude
to an experience on the iconic London
Eye. The lm focuses on the journey
of a little girl and her father in London
in which they visit the London Eye and
nd a spectacular new perspective of
the capital. Their experience is brought
to life with colourful parties inside the
London Eye capsules, breathtaking
rework displays, which gain an extra
dimension with advanced sensory
eects, making the watcher feel
immersed in the action.
The London Eye 4D Experience is the
rst live action, 4D attraction lm ever
produced in the UK and contains
the rst ever 3D aerial photography
over London.
The lm brings together a number of
3D lming styles: aerials, time lapse,
live action as well as sophisticated
visual eects. Capitalising on the latest
cutting edge technology, 4D adds a new
dimension to traditional 3D technology;
using sensory eects such as wind,
snow and even smell to bring to life the
images on screen.
The bespoke 4D lm which is almost
four minutes in length was developed
especially for the London Eye at the
award winning Pinewood Shepperton
studios, and was produced by Centre
Screen Productions Ltd in association
with PLF/Pablo Post.
The team of industry acclaimed award-
winning talent who have worked on the
4D lm have also worked on projects
such as the IMAX lm ‘Bugs!’, other 3D
cinema projects and various attractions
with clients ranging from English
Heritage to the Hong Kong Government.
4D Cinema Experience
The Coca-Cola London
Eye is operated by MERLIN
ENTERTAINMENTS plc, the leading
name in location-based, family
entertainment. Europe’s number
one and the world’s second-largest
visitor attraction operator, Merlin
currently operates 109 attractions,
12 hotels and four holiday villages
in 23 countries and across four
continents. The company aims to
deliver memorable and rewarding
experiences to its almost 63 million
visitors worldwide, through its
iconic global and local brands, and
the commitment and passion of its
managers and 26,000 employees.
Among Merlin’s attractions are
- SEA LIFE, Madame Tussauds,
LEGOLAND, The London Eye,
Dungeons, Gardaland, LEGOLAND
Discovery Centres, Alton Towers
Resort, Warwick Castle, THORPE
PARK Resort, Blackpool Tower,
Heide Park Resort, WILD LIFE
Sydney Zoo, Sydney Tower Eye
and SKYWALK. All brands which
are distinctive, challenging and
innovative – and which have great
potential for growth in the future.
Visit www.merlinentertainments.biz
for more information.
Merlin Entertainments
15/16
For general information about the
London Eye and for discount on
bookings, visit www.londoneye.com
or call 0871 781 3000.
Events and special occasions
For events and special occasions
including corporate entertainment,
hospitality and weddings, call
0871 222 4002 or email
corporate.events@londoneye.com
Customer services
For customer services call
0871 781 3000/0333 321 2001 or email
customer.services@londoneye.com
Press enquires
Including photography, lming and
media visits call 0870 220 2777 or
email pressoce@londoneye.com
To view the latest news and press
releases on London Eye activity and
events, visit www.londoneye.com/news
The postal address for the
London Eye is:
The London Eye, Riverside Building,
County Hall, Westminster Bridge Road,
London SE1 7PB.
Other useful information
The London Eye is open all year round,
except for Christmas Day (25 December)
and for two weeks in January, when
annual maintenance takes place.
The London Eye ticket oce is open
from 9:30am daily - alternatively save
money and time by booking tickets
online in advance.
16/16
General information