Getting SmaRT
about remittance price monitoring
Methodology for the Smart Remitter Target (SmaRT): a new approach to
measuring the progress towards the global objectives of reducing the cost of
international remittances
Payment Systems Development Group
June 2016
2
Summary
The WBG has played a leading role in achieving the target of reducing the cost of remittances to
5 percent within 5 years, the so called ‘5x5 objective’, set by G8 and adopted by G20.
Since the adoption of the 5x5 objective, remittance costs have dropped. However, the 5 percent
target is yet to be achieved. At the same time, new targets are being identified and, in particular,
the UN Sustainable Development Goals have called for a reduction of the average transaction cost
to 3 percent globally and to maximum of 5 percent in all corridors.
Contributing to the continued efforts to reduce remittance costs, the WBG has developed a new
indicator, the Smart Remitter Target (SmaRT), to complement existing measures in monitoring
the progress towards price reduction at a more granular level.
SmarRT will build on the WBG’s experience with monitoring the 5x5 objective and incorporate
learnings from operational work in the area of remittances.
As it accounts for both the availability and accessibility of services, SmaRT is closely aligned with
existing WBG goals, including achieving Universal Financial Access (UFA) by 2020.
Background and Context
In the early 2000s, WBG economists contributed to bringing migrants’ remittances to the attention of
policy makers, academics, and development agencies globally by unveiling the magnitude of this
phenomenon. Globally, remittance flows are estimated to have reached $582 billion in 2015, 75 percent
of which - $432 billion was transferred to developing countries.
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These flows represent a significant
source of national and family income for many emerging economies, reducing trade and current account
deficits in many developing countries and are higher in aggregate than Official Development Assistance
(ODA). More importantly, remittances have proven to be more resistant to economic shocks than other
types of private capital flows.
Since then, the WBG has undertaken several efforts in a number of relevant areas, including;
Raising awareness of and focusing attention on the issue of remittances: The 2003 publication
of the Global Development Finance highlighted the size and development significance of
remittances and was followed by the remittances-focused Global Economic Prospects report of
2006.
Collaborating with standard setting bodies to develop and publish guiding principles: In 2007,
the WBG and the CPSS (now, CPMI) the standard setter in the payments space - published the
General Principles for International Remittance Services (General Principles). The General
Principles became the de facto standard in this space, aiming at improving the efficiency of the
market for international remittances through a comprehensive approach, tackling transparency
and consumer protection, payment infrastructure, legal and regulatory framework, and
governance and risk management of the service providers. The General Principles assigned a role
to both the private and public sector for the implementation of the standards.
Contributing towards improved data collection on remittances flows and prices: The work of the
Luxembourg Group on improving remittances data eventually led to a revision of the IMF Balance
of Payments Manual and publication of a Remittances Data Compilation Guide by the IMF.
Additionally, the World Bank established the Remittance Prices Worldwide (RPW) database to
track the cost of sending international remittances and serve as a barometer of progress towards
the goal of reducing the cost of international remittance services. As of Q2 2016, RPW tracks the
1
Migration and Development Brief 26 (World Bank, April 2016)
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cost of sending international remittances from 48 major remittance sending countries and 105
receiving countries, for a total of 365 (up from 227 in Q4 2015) country pairs, known as “corridors”
for the purposes of RPW. Cost data are collected by independent researchers on a quarterly basis
through mystery shopping exercises and made publicly available, at no cost to the users, on the
RPW website. In addition to providing average total cost of sending remittances along these
corridors, several indicators are calculated which are used to identify and analyze national,
regional and global trends in the cost of sending international remittances.
Using convening powers to advocate for the establishment of a global target: The WBG played
a critical role in the process that culminated in the definition of a global target for the reduction
of the cost of remittance services. The G8 countries endorsed the objective of reducing the global
average cost of remittance services by five percentage points in five years (the 5x5 objective) at
the July 2009 summit in L'Aquila, Italy. The commitment was then also adopted by the G20 at the
Cannes, France summit in 2011.
Creating and leading a forum for ongoing discussions on international remittances: As part of
these discussions, the G8 requested the WBG to create and chair a Global Remittances Working
Group, organized around four thematic areas (Data, Research and Development, Market and
Payments Infrastructure, Financial Inclusion), jointly coordinated by DEC and the FMGP (former
FPD).
Achievements
Since the adoption of the 5x5 objective, prices have dropped. The average cost of sending USD 200 or its
equivalent as monitored by the RPW database was 7.60 percent in Q2 2016, down from 9.67 in Q1
2009. The overall downward trend is even more evident when looking at the level of individual corridors.
In Q2 2016, nearly 80 percent of corridors had an average total cost below 10 percent compared to only
half in 2009 and, in the same period, the percentage of corridors with an average cost over 15 percent
has been reduced by two-thirds. The WBG also estimate that, since the beginning of the global effort to
reduce the cost of remittance services, a total of over USD 75 billion has been saved by migrants and their
families thanks to lower prices.
Notwithstanding such remarkable achievements, the 5 percent target is yet to be reached. The progress
remains quite disparate, with some regions such as Sub-Saharan Africa keeping an average cost close to
10 percent, and some countries continuing to be well above the 5 percent target even if for some of
them significant reduction has also been achieved.
Way forward
Learning from the experience of the 5x5 objective, the WBG will continue working towards the reduction
of the cost of remittance services globally. The WBG believes that reducing the global average cost for
sending remittances to 5 percent should continue to be an objective for governments, private sector, and
the development community to achieve at the earliest. Overall and despite its limitations as outlined in
Box 1 the World Bank believes that the Global Average as it is calculated today provides a simple, robust,
and sufficiently accurate tool to measure the cost of sending remittances internationally and to serve as
a barometer of the impacts of cost reduction efforts. The rationale behind having global indicators cannot
be forgotten: to push the cost of transferring international remittances downward, so that all migrants
have access to efficient, reliable and affordable remittance services, regardless of country in which a
transaction originates or to which it is destined. Thus, reducing the global average will ensure that the
general level of the cost of these services is lower across the world.
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The Smart Remitter Target (SmaRT)
Rationale
The increased collective knowledge on the topic of remittances, gathered through research and
operational work over the last decade, has allowed for the elaboration of new indicators that more
accurately reflect the user perspective by including only services that migrants and their families can
reasonably be expected to be able to access. In this spirit, the WBG has developed the Smart Remitter
Target (SmarRT).
The WBG believes that the Smart Remitter Target (SmarRT) more accurately reflects the cost that a savvy
consumer with access to sufficiently complete information could pay in each corridor. SmaRT addresses
some of the limitations of Global Average and the Global Weighted Average, especially due to lack of
available data on market shares, use of services, bilateral flows etc. Most importantly, the Global Average
includes relatively expensive services, which are presumably seldom used by migrants for the purposes of
sending remittances to their families, but are given the same weight as cheaper services, which might be
more frequently used. As such, SmaRT also reflects two critical aspects from the perspective of the users:
the availability and the accessibility of the services.
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Compared to the Global Average or Global Weighted Average of remittance prices, SmaRThas two key
advantages:
i. SmaRT mutes the impact of changing sample of RSPs in a given corridor. While the global
average, and global weighted average are affected by the addition and removal of RSPs which
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The distinction between “available” and “accessible” services lies in whether or not migrants and their families are
able to use them. A service may be “available” in the sense that it is offered by a RSP, but might still not be
“accessible” because some impediment prevents migrants and their families from using it, such as physical distance
for cash services, not owning a bank account, not owning a mobile phone, not having Internet connection.
Box 1: Strengths and Weaknesses of the Global Average
The World Bank calculates and tracks the Global Average Total Cost for sending remittances on a quarterly basis.
This is intended to provide a tool to track the trend of remittance prices and measure progress towards the
commitment by the G8 and G20 member countries to reduce the cost of remittances by five percentage points
over five years (the “5x5 Objective”). The Global Average Total Cost is calculated as the average total cost of
sending USD 200 with all Remittance Service Providers (RSP) worldwide. In other words, the Global Average Total
Cost is the simple average of the total cost for sending USD 200 charged by each single RSP included in the RPW
database, across all corridors covered in the database.
It is also important to understand what the Global Average does not include specifically, RSPs that do not disclose
the exchange rate applied to the transaction and fees/commission charged at remitter’s end. These are listed as
non-transparent and are not considered when calculating the Global Average, as they do not meet the
requirements for transparency. By refusing to disclose the exchange rate applied to the transaction, the services
appear artificially cheaper and would have an unfair advantage over RSPs that disclose the foreign exchange rate
and fees/commissions charged on remittance transfers and hence would show a higher overall percentage price.
While a useful tool, the Global Average Total Cost has limitations. The most often cited among them being that
it is not weighted by flows or market share. The Global Average is a simple average, which means that all corridors
and services regardless of size are given equal weighting. A Global Weighted Average is also calculated, but
this only account for the estimated size of the flows in each corridor. An average weighted by relative size of
flows in each corridor and market share of RSPs in each corridor would be ideal; however, the dearth of accurate,
easily accessible, and objective data on bilateral remittance flows and RSPs’ market shares in a given corridor
means that this method remains exactly that an ideal, not a real possibility.
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reflect the sometimes rapid changes in a quite fluid market the number of RSPs included in
SmaRT remains constant across corridors and over time.
ii. SmaRT accounts for the accessibility of the services. The cheapest services in a given corridor
might be online services or may be available only to bank account holders, so, if either the remitter
or the beneficiary does not have internet access or own a bank account, those services are not
accessible. SmaRT accounts for this and addresses not just the availability, but also the
accessibility, of services, and considers the context in both the sending and receiving countries.
As such, SmarRT will also be strictly connected to and aligned with other WBG objectives, in particular the
Universal Financial Access (UFA) 2020 goal the aspiration that all adults worldwide will have access to
an account or an electronic instrument to store money, make payments, and receive deposits by 2020.
The link between the two efforts is two-way; on the one hand, given that remittances are often the first
service used by migrants and their families, these transactions provide a point of contact with the financial
sector that can be leveraged to increase access to payment accounts by promoting more efficient
transaction channels, and thereby contributing to UFA 2020; on the other hand, as UFA 2020 is achieved,
improved access to and usage of transaction accounts among remittance senders and recipients could
significantly increase the possibility of transferring money across borders.
Definition
SmarRT represents the average total cost that a well-informed consumer should expect to pay, in any
given corridor, to send the equivalent of USD 200,
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adjusted for the likelihood of the accessibility of
services in that corridor.
Methodology for calculation
SmaRT is calculated using a simple average of the three cheapest services for sending the equivalent of
USD 200 in each corridor and is expressed as a percentage of the total amount sent.
In order to ensure both availability and accessibility, the three cheapest services must meet the following
criteria to be included in the calculation of SmaRT:
1. Transaction is available to recipient within five days after money is sent.
This information is already available in RPW for all services and labeled as “transfer
speed”.
2. Transaction can be originated in all relevant areas of the sending country.
This information, categorized as high, medium or low, is only available starting in Q1 2016.
The categories are assigned based on a qualitative analysis, supported by the available
quantitative data, based on whether a service is accessible to a large extent to remittance
senders in the corridors where it is available.
3. Transaction can be delivered to the recipient nationwide, or at least in all relevant areas of the
receiving country.
This information is already available in RPW for all services and labeled as “network
coverage, and can be high, medium or low.Only services with a coverage area deemed
as “high” will be included in SmaRT.
3
Amount may be adjust to inflation every three years.
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4. If the service requires access to a transactional account
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or other technologies, such as the
Internet or mobile phones, access to these technologies should be nearly universal for senders
and receivers in that corridor.
There are no data available to show the accessibility of different types of services in a
given region from the perspective of users. In other words, no available data show
whether migrant workers have access to transactional accounts, the internet and/or
mobile phones, which may be necessary to access certain remittance services. In order to
estimate the accessibility of a service, a set of indicators on transaction account, internet,
and mobile phone penetration have been constructed and used to estimate the likelihood
of a migrant worker being able to access a service that requires one or more of these. For
instance, in the case where among the three cheapest services available in a given
corridor, one requires that customers have an account, such a service is not included in
the calculation of SmaRT if account penetration in the sending and/or receiving country
is so low that migrant workers and/or their families can be considered unlikely to have
the bank account necessary to access this service.
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The same approach is applied to the
estimated accessibilities of online and mobile services based on the internet penetration
and mobile penetration indicators, respectively. Table 1 delineates these indicators and
the relevant data sources.
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The Payment Aspects of Financial Inclusion (PAFI) report broadly defines a transaction account as an account held
with banks and/or other regulated service providers, which can be used to make and receive payments. Transaction
accounts can be further differentiated into deposit transaction accounts and e-money accounts.
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The thresholds for account penetration required to be included in SmaRT on the sending and receiving side have
not yet been determined and part of the discussion will be to identify the possible implications of various methods
to decide which services are included or not.
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Table 1: SmaRT Methodology data sources
Criteria
Indicator
Method of
Collection
Status
Method of
calculation
Thresholds or
eligible
categories
Transfer is available to
recipient within five
days after money is
sent
Transfer speed
WB vendor
mystery
shopping
Available
Filter by
threshold
5 days
Transaction can be
originated in all
relevant areas of the
sending country
Availability of
service by
location in
sending country
WB vendor
Available
starting Q1
2016
Filter by
categories
High
Transaction can be
delivered to recipient
nationwide or at least
in all relevant areas of
the receiving country
Availability of
service by
location in
receiving
country
WB vendor
Available
Filter by
categories
High
If the service requires
access to an account or
to internet or other
technologies, access to
these be nearly
universal for senders
and receivers in that
corridor
Transaction
account
ownership
Mobile phone
penetration
Internet
penetration
ITU available
for 228
countries
WB data
catalog
Available
Filter by
thresholds
See Table 2
below
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Indicator for Criterion 1 Transfer speed: Transaction is available to recipient within five days after money
is sent:
Description: this indicator denotes the length of time it takes for the remittance to be made
available to the recipient and should be less than five days in order to be included in the
SmaRT calculation. The so-called “transfer speed” is currently recorded in RPW using the
following categories: less than one hour, same-day, next day, 2 days, 3 to 5 days, and 6 days
or more. The indicator is a filter: if the recorded transfer speed is ‘6 days or more’ the service
is not included in the SmaRT calculation.
Indicator for Criterion 2 Availability of service by location in sending country: Transaction can be
originated in all relevant areas of the sending country:
Description: this indicator shows the geographic coverage of the RSP offering the service in
each sending country, from which it is determined whether migrant concentrated areas are
covered or not. Similar to criterion 1 and 2, this indicator is filtered using the categories under
which this information is currently recorded in RPW high, medium and low and only
services with “high” network coverage are eligible for SmaRT calculations based on this
criterion. This criterion will only be applied to services requiring in-person appearance at a
physical location, such as those paid for in cash.
Indicator for Criterion 3 Network coverage in receiving country: Transaction can be delivered to
recipient nationwide or at least in all relevant areas of the receiving country
Description: this indicator shows the geographic coverage of the RSP offering the service in
each receiving country, from which it is determined whether migrant concentrated areas are
covered or not. Similar to criterion 1, this indicator is filtered using the categories under which
this information is currently recorded in RPW high, medium and low and only services with
high network coverage are eligible for SmaRT calculations based on this criterion. This
criterion will only be applied to services requiring in-person appearance at a physical location,
such as those paid for in cash.
Indicators for Criterion 4 (1) Access to an account: % of adults with an account (Findex); (2) Access to
internet: % of individuals using the internet (ITU); (3) Access to mobile phone: Mobile-cellular telephone
subscriptions per 100 inhabitants (ITU): For services that require access to an account or to other
technologies, such as a mobile phone or the internet, access to these prerequisites should be nearly
universal for senders and receivers in that corridor.
(1) Access to account: Global Findex data specifically the % of adults with access to a
transaction account, which captures the percentage of adults age 15+ who report having
an account (by themselves or together with someone else) at a bank or another type of
financial institution or personally using a mobile money service in the past 12 months
will be used for access to account. Findex Data is updated once every two years and covers
199 countries, including all of the sending and receiving countries in RPW.
(2) Access to internet: International Telecommunications Union (ITU) data specifically the
Internet Penetration Rate, or the % of population using the internet in an individual
country will a proxy for access to internet. The database covers 228 countries from 2000
to 2014, including all of the sending and receiving countries in RPW.
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(3) Access to mobile phone: Likewise, ITU data on mobile-cellular telephone subscriptions
per 100 inhabitants, which covers 228 countries from 2000 2014 and includes all of the
sending and receiving countries in RPW.
Description: To evaluate the accessibility of different type of remittance services using the
indicators for criterion 4, minimum thresholds for account access, access to internet and
mobile phones have been established for sending and receiving countries. For example, if the
account ownership in a given sending country is below 80% overall, services requiring account
access will be deemed inaccessible as it is unlikely that migrants will have access to account-
based remittance services. The same rationale is applied to all indicators, both in sending and
receiving countries. The final thresholds selected, based on an analysis of the data available
and the dispersion over the last three years, are detailed in Table 2 below.