MD Monthly— NOVEMBER 2020

Membership Development Report

This report is issued monthly on behalf of the IEEE Member & Geographic Activities Board. Source data is IEEE membership statistics. All

information contained in this report is proprietary and confidential, reserved for IEEE staff and volunteer use only.

Contact: Elyn Perez, [email protected]

MD Summary Pages 1-2 Current Month Charts by Channel Page 5

Technical Activities Spotlight Page 3 Society & Special Interest Memberships Pages 6-8

Membership Year Goals & Progress Page 4

MD Calendar Recruitment Activities Retention Activities

January

Turn attention toward retention activities. —>

Member referrals can earn your members’—and

your Section— awards: www.ieee.org/mgm

Promote FUTURE50 discount to students joining.

2021 Renewal – Third paper notice is mailed to

unrenewed HG members on 2 January.

Promote FUTURE50 discount to students renewing.

Consider sending a new year message to your members.

Review virtual activities and events provided in 2020, and

offer a preview of those planned for 2021.

February

Member referrals can earn your members’—and

your Section— awards: www.ieee.org/mgm

Turn attention toward retention activities. —>

Arrears Recovery Outreach – The annual service

deactivation occurs on 27 February for all members who

have not renewed for 2021.

Find all Membership Development resources on the MD Portal at www.ieee.org/md

Monthly Snapshot

YoY Change Nov ‘20 Nov ‘19 Oct ‘20

Nov ‘20 vs.

Oct ‘20

IEEE Membership

-28,451 -6.9% 381,248 409,699 375,308 +1.6%

Honorary

2 +5.7% 37 35 37 0.0%

Fellow

64 +0.8% 7,677 7,613 7,678 0.0%

Senior Member

2,013 +4.4% 47,840 45,827 47,775 +0.1%

Member

-8,087 -3.5% 224,202 232,289 222,636 +0.7%

Associate Member

-830 -12.6% 5,741 6,571 5,745 -0.1%

Graduate Student

-3,217 -7.1% 41,881 45,098 39,777 +5.3%

Undergraduate Student

-18,396 -25.5% 53,870 72,266 51,660 +4.3%

Society Membership

-5,378 -1.7% 313,098 318,476 308,383 +1.5%

7 Societies up > 1%

6,125

Societies Note: Sum of respective gains and losses, with all counts excluding

Affiliates. Including Affiliates, total Society memberships are down year-over-year

by –6,679 or –2.0%.

5 Societies +/- 1%

-79

27 Societies down > 1%

-11,424

MD Channel

2021 Membership Year To Date

‘20 ‘19 ‘18 ‘17

Retention

(Rate and Count)

Recruitment 17,741 24,846 25,688 24,278

37.3% 36.7% 34.0% 35.2%

132,981 139,160 129,799 132,746

Higher-Grade

45.3% 45.5% 42.2% 43.5%

Reinstatement 6,954 6,426 6,877 6,445

126,384 130,606 122,501 125,880

STU/GSM

8.5% 9.2% 8.0% 7.8% Recovery

n/a n/a n/a n/a

6,597 8,554 7,298 6,866

(subset of retention)

MD Monthly—NOVEMBER 2020—Page 2

www.ieee.org/md

Overall IEEE membership is down 6.9% or

28,451 members year-over-year, and more

than 75% of these losses are students.

During the pandemic, student recruitment

dropped off precipitously and has shown

steady year-over-year declines of about

45% the last few months. The student

experience on campus has been

compromised, and new enrollments are

down. There is a resurgence of student

member recruitment in Region 10,

specifically China, where almost every

Section is showing gains. There perhaps

may be a return to growth as pandemic

impacts improve geographically.

Higher grade membership declines are

much smaller by comparison, as

recruitment levels have resumed to normal

levels for this time of year, as well as more

reinstatement activity this year—more

former members coming back.

Regarding renewal activity, there is no

mistake we are behind in the number of

renewals, but the retention rates thus far

are in line with prior years. We just simply

had a smaller denominator (renewal

opportunity) to begin with.

IEEE BoD Approves 50% Discount on Student Membership

In response to the student membership decline, the IEEE Board of Directors approved an extraordinary

discount on student membership dues during its November meeting. The intent of action is to provide

relief to students whose student branch experience has been compromised, stem the decline in student

membership, and fuel student branch activity once there is more normalcy.

Effective as of this writing any new or renewing student member can use a special promotion code

FUTURE50 to receive 50% off their IEEE student membership dues. The FUTURE50 discount initiative

will be a multi-year effort, supported by a comprehensive social media campaign that will roll out in the

next month. The first major communication of the discount will go to unrenewed student members in

mid-December. In addition, there will be tools created for use at the Section and Region-level to help

spread awareness of the offer. Any student who has already joined or renewed at full price and would

like to take advantage of the discount may get a refund toward next year’s renewal by reaching out to

the Contact Center.

Student members are the pipeline to professional members, and swift action is needed this year to

offset future losses. We strongly encourage all membership development officers worldwide to assist in

communicating this exciting and critically important initiative to their student members.

 Charts on overall membership, recruitment and retention are on page 5.

 Society membership details are on page 6.

Give the Gift of IEEE Membership. Makes a great holiday gift!

Save US$25 on professional gift membership until 15 January 2021. Student

gift memberships are also discounted by 50%. ieee.org/gift

November MD Highlights

MD Monthly—NOVEMBER 2020—Page 3

www.ieee.org/md

Technical Activities Society Spotlight

Every month the Membership Development Report highlights a few best practices, accomplishments, and lessons

learned in IEEE Technical Activities (TA). View the report at https://ta.ieee.org/mdreports.

2016-2020 Year-Over-Year: Society Membership Decline Continues During Pandemic

With 320,290 memberships in

2020 as of November month-

end, Society memberships

(including affiliates) are down

6,679 or 2.0% compared to

2019. This is an additional 0.3%

decline to last month’s 1.7%

decline. Meanwhile, IEEE

membership declined an

additional 0.2%, or down 6.9%

this month compared to 6.7%

the previous month. Society

memberships, excluding

affiliates, are down 1.7% for this

same time period.

Overall, for the 2021

membership renewal year,

which began in September,

IEEE Society new and

reinstated memberships are down 9.8% compared to last year. For the month of November, IEEE Society new and

reinstated memberships are down 20% compared to last year.

Membership Development During Uncertain Times: Advice from the IEEE Computer Society

Between a global pandemic, the uncertainty around the future of conferences, trying to add new Society members while

engaging current members, it is important for IEEE Societies to stay the course, keep calm, and continue marketing its

programs, products, and services.

The IEEE Computer Society’s approach is to not remain silent in an effort to stay top of mind. Here are a few tips:

Inform About Your Services: Let your customers know about the services you have available to support

them during these challenging times. Then when this all goes away, and it will go away, your Society will be

the first they call upon when they need a solution to their future problems.

Survey Members to Discover THEIR Needs: Rather than making assumptions on their needs, survey your

membership to discover what they require during these times. Ask open-ended questions allowing you to dig

deeper. Whether homebound or in the office, members still need to stay informed and are looking for

opportunities to stay engaged with their professional home – which is your Society.

Remind, Remind, Remind: Members, and potential members, should be reminded that your Society is the

go-to-source for information, resources, and networking within their technical areas. Targeted

communications highlighting technical articles, providing access to educational resources that further their

careers, inviting them to participate and network at virtual conferences and events will remind them of the

value of their membership. Whether you are trying to get a prospect to join or a current member to renew you

need to ask them, tell them, and ask them again to become engaged in your Society.

During these challenging times, leave your current and prospective members with one thought: Your Society was there

for their professional needs during this pandemic and will be the first place they turn to for their future professional needs

when this pandemic is in their rear-view mirror.

MD Monthly—NOVEMBER 2020—Page 4

www.ieee.org/md

2021 Membership Development Goals

2021 Goals and Progress Dashboard Are in OU Analytics

Go to the Memberships and Subscriptions Monthly Statistics workbook

in OU Analytics to view Section-level goals and progress to goal live.

This new dashboard also includes a prior year comparison feature, so

you can compare progress to the past three years. Direct link: https://

tblanalytics.ieee.org/#/site/IEEE/views/

MembershipDevelopmentGoalsandProgress/

Each Section has a unique goal based on different dynamics - whether

the Section has had growth or decline, as well as the overall size and

location of the Section. See the data behind goal development: https://

mga.ieee.org/membership-development/membership-development-

goals-and-recognition

MD Monthly—NOVEMBER 2020—Page 5

www.ieee.org/md

Current Month Charts

Green shading = year-over-year growth >1.0%; Yellow shading = +/- 0.99%; Red shading < (1.0%)

Notes: e-Members are included in the higher grade counts of Regions 3, 8, 9, and 10. Life Members are included in higher grade counts.

Geographic IEEE Membership Summary - November 2020

REGION

Higher-Grade w/o GSM Graduate Students Undergraduate Students TOTAL MEMBERS

2020 2019 Change 2020 2019 Change 2020 2019 Change 2020 2019 Change

# % # % # % # %

22,807 24,351 (1,544) -6.3% 1,539 1,723 (184) -10.7% 1,345 1,847 (502) -27.2% 25,691 27,921 (2,230) -8.0%

20,132 21,066 (934) -4.4% 1,339 1,529 (190) -12.4% 1,081 1,279 (198) -15.5% 22,552 23,874 (1,322) -5.5%

21,035 21,735 (700) -3.2% 1,948 2,230 (282) -12.6% 1,593 2,276 (683) -30.0% 24,576 26,241 (1,665) -6.3%

14,552 15,442 (890) -5.8% 1,485 1,664 (179) -10.8% 1,300 1,707 (407) -23.8% 17,337 18,813 (1,476) -7.8%

19,653 20,634 (981) -4.8% 1,452 1,659 (207) -12.5% 1,670 2,059 (389) -18.9% 22,775 24,352 (1,577) -6.5%

39,923 42,183 (2,260) -5.4% 2,421 2,749 (328) -11.9% 2,634 3,614 (980) -27.1% 44,978 48,546 (3,568) -7.3%

R 1-6

138,102 145,411 (7,309) -5.0% 10,184 11,554 (1,370) -11.9% 9,623 12,782 (3,159) -24.7% 157,909 169,747

(11,838)

-7.0%

11,906 12,898 (992) -7.7% 1,825 2,037 (212) -10.4% 1,149 1,712 (563) -32.9% 14,880 16,647 (1,767) -10.6%

50,297 52,452 (2,155) -4.1% 9,289 10,484 (1,195) -11.4% 8,717 11,151 (2,434) -21.8% 68,303 74,087 (5,784) -7.8%

8,859 9,252 (393) -4.2% 1,309 1,531 (222) -14.5% 5,583 7,618 (2,035) -26.7% 15,751 18,401 (2,650) -14.4%

76,333 72,322 4,011 5.5% 19,274 19,492 (218) -1.1% 28,798 39,003

(10,205)

-26.2% 124,405 130,817 (6,412) -4.9%

R 7-10

147,395 146,924 471 0.3% 31,697 33,544 (1,847) -5.5% 44,247 59,484

(15,237)

-25.6% 223,339 239,952

(16,613)

-6.9%

TOTAL

285,497 292,335 (6,838) -2.3% 41,881 45,098 (3,217) -7.1% 53,870 72,266

(18,396)

-25.5% 381,248 409,699

(28,451)

-6.9%

Cumulative Recruitment - November 2020

REGION

HIGHER GRADE w/o GSMs GRADUATE STUDENTS UNDERGRADUATE STUDENTS TOTAL MEMBERS

2020 2019 Change 2020 2019 Change 2020 2019 Change 2020 2019

Change

# % # % # % # %

1 153 193 (40) -20.7% 158 197 (39) -19.8% 319 409 (90) -22.0% 630 799 (169) -21.2%

2 151 210 (59) -28.1% 122 185 (63) -34.1% 166 275 (109) -39.6% 439 670 (231) -34.5%

3 170 192 (22) -11.5% 191 248 (57) -23.0% 278 522 (244) -46.7% 639 962 (323) -33.6%

4 117 154 (37) -24.0% 127 214 (87) -40.7% 241 398 (157) -39.4% 485 766 (281) -36.7%

5 159 231 (72) -31.2% 153 212 (59) -27.8% 341 536 (195) -36.4% 653 979 (326) -33.3%

6 340 463 (123) -26.6% 186 302 (116) -38.4% 486 792 (306) -38.6% 1,012 1,557 (545) -35.0%

R 1-6 1090 1,443 (353) -24.5% 937 1358 (421) -31.0% 1831 2,932 (1,101) -37.6% 3858 5,733 (1,875) -32.7%

7 104 116 (12) -10.3% 171 251 (80) -31.9% 175 465 (290) -62.4% 450 832 (382) -45.9%

8 616 696 (80) -11.5% 1,036 1,198 (162) -13.5% 1,832 2,695 (863) -32.0% 3,484 4,589 (1,105) -24.1%

9 183 155 28 18.1% 160 159 1 0.6% 725 1,120 (395) -35.3% 1,068 1,434 (366) -25.5%

10 1,919 1,438 481 33.4% 3,294 2,970 324 10.9% 3,668 7,850 (4,182) -53.3% 8,881 12,258 (3,377) -27.5%

R 7-10 2,822 2,405 417 17.3% 4,661 4,578 83 1.8% 6,400 12,130 (5,730) -47.2% 13,883 19,113 (5,230) -27.4%

TOTAL

3,912 3,848 64 1.7% 5,598 5,936 (338) -5.7% 8,231 15,062 (6,831) -45.4% 17,741 24,846 (7,105) -28.6%

IEEE Membership Renewal / Retention - November 2021 Membership Year

REGION

HIGHER GRADE w/o GSM GRADUATE STUDENTS UNDERGRADUATE STUDENTS TOTAL MEMBERS

Oppor-

tunity

Renewal

Oppor-

tunity

Renewal

Oppor-

tunity

Renewal

Oppor-

tunity

Renewal

%, '21

%, '20

# %, '21 %, '20 # %, '21

%, '20 #

%, '21

%, '20

22,520 12,324

54.7%

53.0% 1,273

159 12.5% 18.7% 972

6.9%

10.2% 24,765 12,550

50.7%

49.0%

19,765 11,120 56.3% 54.7% 1,129 149 13.2% 18.6% 896

6.7%

9.9% 21,790 11,329 52.0% 50.8%

20,616 10,898 52.9% 52.9% 1,599 275 17.2% 21.4% 1,267

6.2%

10.7% 23,482 11,251 47.9% 47.8%

14,414 7,560 52.4% 52.4% 1,245 234 18.8% 22.2% 1,022

8.2%

11.4% 16,681 7,878 47.2% 47.3%

19,314 9,914 51.3% 51.8% 1,204 176 14.6% 22.1% 1,276

6.6%

11.2% 21,794 10,174 46.7% 47.5%

39,259 21,066 53.7% 53.1% 2,047 308 15.0% 21.5% 2,083

151

7.2%

10.3% 43,389 21,525 49.6% 49.0%

R 1-6 135,888 72,882 53.6% 53.0% 8,497 1,301 15.3% 20.9% 7,516

524

7.0%

10.6% 151,901 74,707 49.2% 48.7%

11,788 5,317 45.1% 43.3% 1,457 359 24.6% 25.3% 942

103

10.9%

13.3% 14,187 5,779 40.7% 39.2%

49,474 18,723 37.8% 37.5% 7,575 1,415 18.7% 20.1% 6,652

364

5.5%

6.5% 63,701 20,502 32.2% 31.6%

8,586 2,502 29.1% 30.1% 1,025 113 11.0% 15.0% 4,628

161

3.5%

4.7% 14,239 2,776 19.5% 19.3%

73,320 26,960 36.8% 38.5% 14,853 1,515 10.2% 10.3% 24,697

742

3.0%

1.8% 112,870 29,217 25.9% 25.1%

R 7-10 143,168 53,502 37.4% 38.0% 24,910 3,402 13.7% 14.6% 36,919 1,370 3.7%

3.3%

204,997 58,274 28.4% 27.7%

TOTAL 279,056

126,384

45.3% 45.5% 33,407 4,703 14.1% 16.2% 44,435

1,894

4.3% 4.6%

356,898

132,981

37.3% 36.7%

MD Monthly—NOVEMBER 2020—Page 6

www.ieee.org/md

Society Memberships

MD Monthly—NOVEMBER 2020—Page 7

www.ieee.org/md

Special Interest Memberships

Grade

This Month

‘20

This Month

‘19

YoY

# Chg

YoY

% Chg

Fellow

144 130 14 +10.8%

Senior Member

1,200 1,101 99 +9.0%

Member

5,180 5,033 147 +2.9%

Associate Member

191 185 6 +3.2%

Graduate Student

2,270 2,199 71 +3.2%

Student

13,286 13,371 (85) -0.6%

Total

22,271 22,019 252 +1.1%

IEEE Women in Engineering (WIE)

membership is only available to IEEE

members. WIE membership is free for

students, graduate students and life

members. Professional members pay

a WIE membership fee.

Region

This Month

‘20

This Month

‘19

YoY

# Chg

YoY

% Chg

U.S. 3,438 3569 (131) -3.7%

Canada 481 466 15 +3.2%

Europe, Middle East, Africa 3,855 3,483 372 +10.7%

Latin America 2,707 2,996 (289) -9.6%

Asia Pacific 11,790 11,505 285 +2.5%

Total

22,271 22,019 252 +1.1%

Grade

This Month

‘20

This Month

‘19

YoY

# Chg

YoY

% Chg

Student

61 58 3 +5.2%

Higher Grade 6,809 6,712 97 +1.4%

Affiliate

60 63 -3 -4.8%

SA Only Members

775 730 45 +6.2%

Total

7,705 7,563 142 +1.9%

IEEE Standards Association members may also be IEEE members or Society Affiliates. However IEEE or Society membership is not a

requirement to join. These individuals join the Standards Association for the benefit of being able to ballot on standards projects and assume

leadership roles within a working group.

MD Monthly—NOVEMBER 2020—Page 8

www.ieee.org/md

Special Interest Memberships

Membership in IEEE Young Professionals is automatically given to Graduate Students (GSM) and higher grade members within 15

years of receiving their first professional degree, and higher grade members beyond 15 years who wish to opt in, at no additional cost.

Active IEEE Members that belong to Eta Kappa Nu

Geographic IEEE Young Professional Membership - November 2020

Region

Higher Grade w/o GSM GSM w/o Students

Total

2020 2019 2020 2019 2020 2019

# #

Change # #

Change

3,215 3,481 -7.6% 1,440 1,610 -10.6% 4,655 5,091 -8.6%

2,684 2,848 -5.8% 1,235 1,416 -12.8% 3,919 4,264 -8.1%

3,413 3,502 -2.5% 1,785 2,094 -14.8% 5,198 5,596 -7.1%

2,450 2,716 -9.8% 1,383 1,555 -11.1% 3,833 4,271 -10.3%

3,313 3,488 -5.0% 1,345 1,554 -13.4% 4,658 5,042 -7.6%

6,301 6,781 -7.1% 2,226 2,531 -12.1% 8,527 9,312 -8.4%

R 1-6

21,376 22,816 -6.3% 9,414 10760 -12.5% 30,790 33,576 -8.3%

2,920 3,373 -13.4% 1,664 1,888 -11.9% 4,584 5,261 -12.9%

14,211 14,696 -3.3% 8,714 9,933 -12.3% 22,925 24,629 -6.9%

3,160 3,310 -4.5% 1,157 1,382 -16.3% 4,317 4,692 -8.0%

21,987 22,430 -2.0% 18,431 18,613 -1.0% 40,418 41,043 -1.5%

R 7-10

42,278 43,809 -3.5% 29,966 31816 -5.8% 72,244 75,625 -4.5%

TOTAL

63,660 66,625 -4.5% 39,383 42,576 -7.5% 103,043 109,201 -5.6%

Geographic IEEE HKN Membership - October 2020

Region Higher Grade w/o GSM Students Total

2020 2019

Change 2020 2019

Change

1 1,090

1,219 -10.6% 322 420 -23.3% 1,412 1,639 -13.8%

2 1,041

1,111 -6.3% 305 332 -8.1% 1,346 1,443 -6.7%

3 1,080

1,116 -3.2% 274 407 -32.7% 1,354 1,523 -11.1%

4 812

873 -7.0% 365 504 -27.6% 1,177 1,377 -14.5%

5 1,120

1,235 -9.3% 303 428 -29.2% 1,423 1,663 -14.4%

6 1,432

1,586 -9.7% 524 620 -15.5% 1,956 2,206 -11.3%

R 1-6 6,575

7,140 -7.9% 2,093 2,711 -22.8% 8,668 9,851 -12.0%

7 46

45 2.2% 4 6 -33.3% 50 51 -2.0%

8 183

162 13.0% 103 82 25.6% 286 244 17.2%

9 57

53 7.5% 21 34 -38.2% 78 87 -10.3%

10 159

148 7.4% 102 119 -14.3% 261 267 -2.2%

R 7-10 445

408 9.1% 230 241 -4.6% 675 649 4.0%

TOTAL 7,020

7,548 -7.0% 2,323 2,952 -21.3% 9,343 10,500 -11.0%