6
As stated, Robinhood is not unique in receiving payment for order flow. Annual reports show that
Charles Schwab, E*Trade, and TD Ameritrade all received significant payment for order flow
revenues in 2019.
13
It is important to note that Robinhood’s payment for order flow relationships
are with market-makers and not with hedge funds. Robinhood Securities regularly evaluates its
counterparties and routes customer orders to those market-makers that can provide the best
execution quality on those orders.
Consistent with SEC Rule 606, Robinhood discloses its payment for order flow arrangements with
market-makers on a quarterly basis.
14
These disclosure reports are publicly available on the
Robinhood Financial website and in the app.
15
These order flow disclosures help our customers
better understand our routing decisions on order execution quality.
VI.
The Robinhood App
At Robinhood, we pride ourselves on providing access to commission-free investing through an
appealing, simple platform. But even though we have made investing easier, we recognize it is
not a game. While I am not aware of any agreed upon definition of “gamification,” I do know that
Robinhood Financial designed its app to appeal to a new generation of investors who are more
comfortable trading on smartphones than speaking with a broker, and Robinhood has built it to
include features that, based on our outreach and research, customers feel familiar with and expect
to see in a mobile product. The mobile app provides the intuitive experience customers want,
while also providing them with tools and information to learn about investing and keep tabs on
their finances.
I am confident that the easy-to-use interface enables customers to understand, control, and direct
their finances in a responsible way. Robinhood Financial does not offer rewards or levels to
encourage more trading. Robinhood Financial does sparingly use features like confetti animation
to celebrate certain infrequent milestone events or a reward stock for signing up or referring
friends. This is in line with similar animations and celebrations used, for example, when customers
sign-up for the debit card product in the application. We believe that by making finance accessible
and familiar, more people will access the markets. Other features regarding, for example, stock
price movements, upcoming earnings calls, and breaking news are for informational purposes only,
are opt-in tools, and are used by other retail brokerages.
13
Prior to Robinhood’s entrance into the market, many incumbent brokerages were charging customers a trading
commission and collecting payment for order flow as well. See, e.g., 2017 TD Ameritrade Annual Report
(available at https://s2.q4cdn.com/437609071/files/doc_financials/annual/2017/TD-Ameritrade-2017-Annu al-
Report.pdf); 2017 Charles Schwab Annual Report (available at https://content.schwab.com/web/retail
/public/about-schwab/schw_annual_report_2017.pdf).
14
SEC Rule 606 requires broker-dealers that route customer orders to publish quarterly reports that provide a
general overview of their routing practices. In this report, the venues to which non-directed customer orders in
U.S. exchange-listed equity securities and options were routed for execution must be disclosed, as well as the
nature of any relationship the broker-dealer has with each venue. SEC Rule 606 disclosures also include
information on the total shares executed, fill rate, and average fill size. The purpose of this report is to provide
the public with information on how broker-dealers route orders, enable the evaluation of order routing practices
and foster competition among market participants.
15
See 2020 Q4 Rule 606 Disclosure Report, Robinhood Securities,
https://cdn.robinhood.com/assets/robinhood/legal/RHS%20SEC%20Rule%20606a%20and%20607%20Disclos
ure%20Report%20Q4%202020.pdf.