!
Creating)Effective)ADP)Marketplace)Listings)
Introduction* *
This!guide!is!designed!to!help!you!create!the!most!effective!listing!o n !th e !A D P !Marketplac e !so !th a t!y o u !can!clearly!
communicate!to!our!audiences!about!your!solution!and!its!business!benefits.!!
Audience*
The!typical!audience!for!ADP!Marketplace!is!ADP!clients!and!ADP!sales!and!service!teams.!The!only!people!who!
can!complete!an!eComm erce!transaction!on!the!ADP!Marketplace!are!ADP !clients!who!have!admin!rights!for!
their!ADP!HCM!Platform.!!Nobo dy !oth er!than!the!admin!can!purchase!for!a!client,!however!ADP!sales!and!service!
teams!ma y!reco m m e nd !solutio ns.!Th ere fore !it!is!critical!that!your!listing!be !eas y!to!un d ersta nd !and !eas y!for!ou r!
admins!to!understand!what!it!is!that!they!are!purchasing!and!exactly!how!it!will!help!them!in!their!business.!
ADP*HCM*Platforms*
ADP!has!four!HCM!Platfo rm s .!An !ADP!Client!administrators!will!have!logon!credential!s!to!one!of!the!following!
platforms:!
• Run!–!this!is!the!Sma ll!busine ss!pla tform !an d!ge ne rally!serv ices!clien ts!up !to !50!e m ploy ee s.!
• Workforce!Now!–!the !curre nt!ve rsion !of!W o rkforc e!N ow !is!for!M id!M a rke t!clients!in!the !M ajo r!Acco u nts!
Division.!Typically!clients!have!fewer!than!1000!employees,!but!there!are!clients!who!are!quite!larger!
who!are!on!this!platform.!
• Vantage!or!Enterprise!–!Both!the!Vantage!and!Enterprise!platforms!are!for!are!National!Accounts!clients!
who!typically!have!over!1000!employees.!
The!credentials!that!ADP!administrators!use!to!logon!to!these!platforms!is!the!same!for!th e!AD P!M a rke tplac e.!
When!a!user!is!signed!on !t o !th e ir!A D P !p lat fo rm,!they!can!Single!Sign!on!to!the!Marketplace!to!view!pricing!and!to!
procure!solutions.!!
The!APIs!that!you!use!to!integrate!with!the!HCM!Platforms!are!all!detailed!in!the!Developer!Area!of!the!
Marketplace.!!!
The!type!of!integration!that!you!choose!to!adopt!will!determine!the!type!of!listing!and!will!determine!the!type!of!
content!that!you!will!need!to!create!for!your!listing.!
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Application*Integration*
There!are!four!different!ways!that!you!can!make!you r!solutio n!av ailab le!to!the !AD P!clients .!All!listings!shou ld!
highlight!and!explain,!in!detail,!yo ur!value!proposition!and!how!your!partnership!with!ADP!is!valuable!to!ADP!
clients.!!
!Depending!on!the!type!of!listing,!you!may!highlight!differen t!v alu e !p o in ts. ! Fu rther!in!this!guide,!you!will!see!
examples!of!what!is!required!for!each!listing!type.!
Ecommerce*Only**
Solutions!that!are!Ecommerce!only!are!integrated!into!the!App!Direct!platform!and!current!ADP!clients!can!
purchase!your!solution!through!eComm erc e!w he re!the y!are !billed!on !the !AD P!invo ice!o r!by!the ir!credit!ca rd.!
Once!an!ADP!client!purchases!your!solution,!it!will!be!available!to!them!on!the!ADP!Marketplace,!under!My!Apps.!
In!addit io n !to !impleme n tin g !E co mmerce,!y o u !may!also!ch o o s e!to!integrate!with!ADP!Platforms!using!Single!Sign!
on!and!with!Data.!
Single*Sign*on*for*ADP*Users*
Once!ADP!clients!hav e!used!Ecommerce!and!purchased!your!solution,!you!may!also!want!to!integrate!with!ADP!
and!implement!Single!Sign!on!so!that!the!ADP!credentials!ar e!u s ed !t o !log !o n !A D P !u se rs !w it h ou t !ne e d ing!to!create!
another!set!of!logons.!
ADP!Clients!can!access!and!logon!directly!to!your!solution!from!the!ADP!Marketplace,!under!My!Apps.!
Data*Connector*
Data!connectors!connect!data!from!your!solution!to!ADP!HCM!solutions.!When !you!m ake!a!data!conn ector!
available,!this!can!be !d o ne!in!one !o f!2 !ways:!
• Existing!clients!–!you!may!have!existing!clients!who!are!also!ADP!Clients.!These!clients!can!now!access!the!
connector!that!you!have!created!and!seamlessly!integrate!data!between!ADP!and!your!solution.!
• New!clients!–!for!clients!who !are !existin g!A DP !clien ts!bu t!ne w !to!you r!so lution ,!you !m ay !offer!a !data !
connector!to!integrate!the!data!between!your!solution!and!ADP.!
Clients!who!are!able!to!make!purchases!can!use!eCommerce!and!purchase!a!data!connector!that!you!make!
available.!The!pricing!of!your!connector!is!entirely!up!to!you!–!it !m u s t!b e !ac q u ire d!b y !A D P !clie n ts !th ro u g h !
eCommerce!and!you!may!reduce!the!price!to!$0.00.!!
Data*Integrated*
The!most!comprehensive!type!of!integration!involves!int eg ra tio n !t o!t h e!A DP!Marke tp la ce !A p p !st o re!u s in g!
eCommerce,!Single!Sign!on!and!Data!integration!to!connect!your!solution!with!an!ADP!HCM!solution.!In!this!type!
of!integration,!the!data!is!integrated!seamlessly!and!real!time!without!the!need!for!a!separate !data !con n ecto r !
listing.!
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Creating*your*Listing*
Following!are!guidelines!to!create!your!Marketplace!Listing.!Regardless!of!the!type!of!integration!you!have!
implemented,!yo u!must!clearly !c lar ify!w ha t!the !integ ratio n!en tails.!Th is!is!ess en tial !fo r:!
• ADP!sales!and!service!teams!as!they!will!position!the!value!of!your!solution!and!the!value!of!the!
integratio n .!
• ADP!clients!can!easily!understand!what!data!they!are!moving!so!that!they!can!get!through!the!consent!
process!faster.!
Marketplace*Listings*
The$Intro$paragraph!–!In!this!pa ra gr a p h ,!d o !n o t!u s e!y o u r!boiler!plate !p ro d u c t!t ex t. !Modify!this!text!to!speak!
directly!to!ADP!Clients.!Also,!clearly!in d ic at e!h o w !y o u r!so lu t ion !c a n!b e !p u rch a s ed !a n d !ho w!it!is!integrat e d!a s !w e ll!
as!where!our!clients!can!find!more!details.!!
If!your!in te gr a tio n !ty p e !is…..!!
Your!intro!paragraph!must!contain…..!
Ecommerce!
An!explanation!of!how!your!solution!can!be!purchased!and!if!you!offer!an!
annual!fee,!a!monthly!fee.!For!example,!Free!Trial!or!Buy!Now!allows!ADP!
clients!to!use!their!credit!card!or!be!billed!on!the!ADP!Invoice.!!!
If!you!ha v e!a !v id eo !d e monstrat in g!how!to!a cq u ir e!y o u r!solution,!then!state!
where!it!can!be!viewed.!For!example,!“!To!see!a!video!demonstrating!how!easy!
it!is!to!purc h a se !< < yo u r!s olu t io n> > ,!c lick !th e !R es o u rce s !ta b.!!
Single!Sign!On!
An!explanation!of!how!your!solution!can!be!purchased!and!accessed.!For!
example,!“once!you!purchase!<<your!solution>>!you!may!be!able!to!access!it!in!
the!My!App s!are a!of!th e!m ark etp lace.!!W h en !you !are!log ged !on to!yo ur!A DP !
system,!your!credentials!will!be!used!to!log!you!on!to!<<your!solution>>,!
eliminating!the!need!to!remember!another!set!of!user!IDs!and!passwords.!
If!you!ha v e!a !v id eo !d e monstrat in g!how!to!a cq u ir e!a n d !a cc e ss !yo u r !so lu t io n ,!
then!state!wh ere !it!can!be !view ed .!For!ex am p le,!“!To!se e!a!vid eo!d em o ns trating !
how!easy!it!is!to!purchase!!and!use!<<your!solution>>,!click!the!Resou rces !tab.!
Data!Connector!
An!overview!of!how!the!connector!should!be!used!and!which!ADP!platforms!you!
are!integrated!with.!For!example,!“This!connector!is!for!existing!ADP!Workforce!
Now!clients!who!currently!have!an!active!subscription!to!<<your!solution>>!.!
This!connector!will!automate!the!transmission!of!data!between!the!two!
systems,!eliminating!the!need!for!duplicative!data!entry.!For!more!information!
about!the!fields!that!are!shared!between!<<your!solution>>!and!Workforce!
Now,!click!the!Resources!tab.”!
!
If!you!ha v e!a !v id eo !d e monstrat in g!how!to!a cq u ir e!a n d !a cc e ss !yo u r !so lu t io n ,!
then!state!wh ere !it!can!be !view ed .!For!ex am p le,!“!To!se e!a!vid eo!d em o ns trating !
how!easy!it!is!to!purchase!!and!use!<<your!solution>>,!click!the!Resourc e s!ta b .!
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Data!Integrated!
A!brief!statement!describing!the!type!of!data!that!is!integrated,!the!ADP!
Platform!that!you!integrated!with,!and!where!in!your!listing!the!details!can!be!
!
found.!
!
If!you!int eg ra t e!with!Wo rk fo rc e!Now,!YO U !MUST!sta te !“Current!V e rsio n!of!
Workforce!Now”!we!have!an!older!version!of!Workforce!Now!and!we!don’t!
want!clients!to!inadvertently!purchase!your!solution!if!it!is!not!compatible!with!
their!version.!!
Benefits*Tab*
Focus on the Direct Benefit to ADP Clients
If!your!so lu t io n !h a s!S in g le!S ig n !o n !o r!d a t a!in t eg ra t ion!your!first!benefit!must!be!“Integration!with!ADP!Data”!and!
your!description!should!use!the!following!format!(adjust!the!word ing!to !be!re leva nt!to !you r!solu tion ) :!
<<PRODUCT!NAME>>!is!seamlessly!integrated!with!<<ADP!Platform(s)>>!This!means!that!you!get:!
• Secure$integration$$
• Real$time$data$updates.!You!only!have!to !in p u t!the !d at a!o n ce !an d!it!will!immediately!update!the!other!
system!
• Bi-Directional:!Automatic!updates!on!the!system!when!data!is!inputted!!!
This!integration!means!that!the!following!data!is!shared!between!<<PRODU CT!NA M E>>!and !ADP:!!
• LIST!THE!FIELDS!&!use!terms!that!user!understand!like:!
o Employee!First!and!Last!Name!!
o Manager!Last!Name!!
o Email!address!
!
Note:&use&the&User&friendly&names,¬&database&names,&E.g.&eeFName.&
Features*Tab*
This!is!your!opportunity!to!highlight!where!you!offer!unique!value!to!ADP!Clients!through!your!integration!and!
your!core!feature!set.!!If!possib le ,!p ro v id e !a!s e ction!dedica te d !ju s t!to !t h e !In te gr a tio n !with!ADP !w h e re !y o u !ca n !
highlight!which!data!fields!are!synched,!when,!and!how!often.!This!is!your!place!to!showcase!your!integration!
using!any!type!of!infographic!or!other!visual!aids.!
)Reviews*Tab*
We!have!several!partners!who!are!actively!soliciting!reviews!from!clients!and!we!have!found!that!this!has!
increase d !th e!a c tiv ity!on!their!page.!!
Reviews!will!help!your!position!in!the!searches!and!we!encourage!you!to!ask!clients!to!provide!positive!reviews.!If!
you!have!a!client!who!can!participate!in!a!case!study!or!who!would!be!willing!to!be!interviewed,!ADP!can!help!
facilitate!and!will!create!the!assets!for!you!to!use!in!your!listing.!
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If!you!help!facilitate!a!client$testimonial,!we!w il l!le v e ra g e !th a t !in !our!marketing!campaigns!and!this!will!give!you!
added!exposure!to!ADP!sales,!clients,!and!prospects.!!Keeping!you!and!your!solution!top!of!mind!is!easy!when!you!
give!us!amazing!content!that!is!relevant!to!our!ADP!users.!
Support*Tab*
Please!provide!detailed!information!here!about!support.!ADP!does!not!support!partner’s!products,!and!from!
many!listings,!that!is!not!obvious.!!Please!add!the!relevant!and !he lpfu l!to!h elp!o ur!clien ts!and !sales !reps!
understand!how!to!reach!you.!!For!example:!!
Support&for&<<PRODUCT&NAME>>&is&provid e d &b y<<PAR TNER&NAME>>&and¬&ADP.&&For&the&fastest&support,&please&
contact&us&at……&during&the&hours&of&……..!
Be!sure!to!include!support!hours!and!time!zone.!!If!you !h a ve !a !lin k!to!a!know le d ge !b a se !o r!user!com munity!pa ge ,!
this!would!a!goo d !place !to!list!that!info rm ation .!!
Resources*Tab*
If!you!ha v e!a n y !m a te r ial!t h at !is!u n iq ue!to!you r!p a rtnership!w ith!ADP,!ple as e !in clu d e !th a t !h er e. !Examples!include:!!
• Video!–!you!MUST!have!a!video!or!explainer!asset!to!show!ADP!clients!how!to!purchase!your!product!on!
the!Marketp lace !an d!ac cess !you r!solutio n.!Th is!sh o u ld!b e !:60 !or !less .!!
• Case!Studies!– !Case!studies!that!show!case!how!your!solution!and!an!ADP!client!is!benefiting!from!your!
solution!that!was!acquired!from!the!Marketp lace.!!
• One!Pagers!–!If!yo u !h a ve !any!sales!ass et s,!e n su r e !th a t!th e !C a ll!to !A c tion!or!contact!information!contains!
links!to!yo u r!A D P !Marketpla ce !list in g.!!Y o u !ca n !u se !th e !P a rtn e r!B ad g e s!without!an y!p rio r !ap p ro v al.!
However,!if!you!want!to!use!the!ADP!logo,!you!must!fill!out!a!request!to!use!the!logo!and!submit!that!
request!with!a !draft!of!how!it!will!be!used.!
• Infographics!–!any!other!industry!relevant!information!that!can!help!ADP!clients!quickly!understand!the!
value!proposition!you!bring!to!them.!
Partners!who!have!created!detailed!information!about!the!integration!have!been!well!received!by!our!clients.!!
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Editions/Pricing*Tab*
Clearly!describe!your!solution!pricing!model.!!For!exam p le,!is!th e re !a!o n e!time!set!up!an d !an !a n nu a l!fe e? !Is!th e!
price!based!on!Users!or!Employees?!IF!you!have!different!tiers!of!offerings,!be!sure!to!explain!the!different!
features.!!If!you!are!offe ring !a!co nn ecto r!yo u!m u st!sta te!tha t!an!e xistin g!im ple m en ta tion !of!<< yo ur!so lutio n> >!is!
required!for!the !con ne cto r!to!w ork!a nd !that!p urc has ing!th e!co nn ecto r!do es!n ot!also !inclu de !you r!core !solu tion .!
!Some!common!questions!that!you!might!wan t!to!make!sure!you !answ er!are:!
• Are!users!the!same!as!employees?!Are!admins!the!same!as!employees?!
• Is!the!en tir e!e mployee!p o p u la tion!coun te d !in !p ric in g !m o d e l!o r !ju st !th o s e!who!are!e lig ib le!( e.g .,!a re !h a vin g !
data!transferred)!!
• If!you!ha v e!multiple!tiers!of!solutions!with!many!common!features,!consider!adding!some!information!
that!states:!“All!plans!includ e:!… ..”!
• If!you!have!a!solution!that!requires!a!separate!data!connector!make!sure!that!is!clear!on!this!page.!Also,!if!
you!offer!a!solution!for!Workforce!Now!clients,!state!that!this!integration!is!for!“Current!version!
Workforce!Now!clients.”!
• Do!not!abbreviate!!
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