THE SPORTS INDUSTRY FROM THE FC
BARCELONA PERSPECTIVE
BARCA INNOVATION HUB ˜ UNIVERSITAS
OCTOBER 17 TO 22, 2019 · CAMP NOU, BARCELONA
barcainnovationhub.com
IMMERSION WEEK
BARÇA IMMERSION WEEK IS AN EXCLUSIVE EVENT FOR THE
BARÇA INNOVATION HUB - UNIVERSITAS COMMUNITY,
WHICH GIVES AN OVERVIEW OF THE SPORTS INDUSTRY AND
OFFERS AN INSIGHT INTO THE DAILY OPERATION OF FC
BARCELONA.
THIS INTENSIVE WEEK WILL GIVE YOU AN IN-DEPTH,
CUTTING EDGE PERSPECTIVE OF THE WAY FC BARCELONA IS
APPROACHING THE SPORTS INDUSTRY, AND WILL OFFER THE
OPPORTUNITY TO SEE FIRST-HAND THE ACTIVITIES THAT
MAKE THE CLUB STAND OUT AS ONE OF THE MOST
PRESTIGIOUS IN THE WORLD.
THE PROGRAM IS DESIGNED FOR THOSE WHO WISH TO
ACQUIRE UP-TO-THE-MINUTE KNOWLEDGE DIRECTLY FROM
BARÇA INNOVATION HUB.
barcainnovationhub.com
SPEAKERS
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SPEAKERS
JAVIER SOBRINO
STRATEGY & KNOWLEDGE
DIRECTOR
FC BARCELONA
MARÍA VALLÈS
GENERAL MANAGER
BARÇA FOUNDATION
ALBERT MUNDET
HEAD OF KNOWLEDGE
DEPARTMENT, BARÇA
INNOVATION HUB
FC BARCELONA
MIREIA PORTA
SPORTS NUTRITION,
FC BARCELONA
GERARD CARMONA
RESEARCHER,
PERFORMANCE AREA
FC BARCELONA
JOAN RAMON
TARRAGÓ
HEAD OF SPORTS
PERFORMANCE AREA
FC BARCELONA
ISAAC GUERRERO
HEAD OF THE
METHODOLOGY AREA,
FOOTBALL ACADEMY
FC BARCELONA
ENRIC LLOPART
DIGITAL DIRECTOR
FC BARCELONA
CARLES BARGALLÓ
HEAD OF SPORTS
TECHNOLOGY, INNOVATION
& ANALYSIS
FC BARCELONA
ANTONIA LIZARRAGA
SPORTS NUTRITION,
FC BARCELONA
RAMÓN JESÚS
GONZÁLEZ-MARQUEZ
BIM LEADER, ESPAI BARÇA
FC BARCELONA
GIL RODAS
HEAD OF MEDICAL SERVICES,
BARÇA INNOVATION HUB
FC BARCELONA
SPEAKERS
SPEAKERS
MARC BRUIX
BRAND DEVELOPMENT
MANAGER
PARTNERSHIPS
FC BARCELONA
MARC CARRIÓN
PUIG
HEAD OF BRAND
FC BARCELONA
MARKEL
ZUBIZARRETA
HEAD OF FEMALE FOOTBALL
FC BARCELONA
RAMON ALFONSEDA
EX PROFESSIONAL
FOOTBALL PLAYER
FC BARCELONA
JOFRE MATEU
EX PROFESSIONAL
FOOTBALL PLAYER
FC BARCELONA
ALESSIO SARINA
MARKETING DIRECTOR
FC BARCELONA
04
SCHEDULE
05
DAY 1: THURSDAY, OCTOBER 17
10.00 Opening Ceremony at the Auditori 1899, Camp Nou
by Javier Sobrino & Albert Mundet
10.30 Session: Barça Innovation Hub
by Albert Mundet
12.00 Coee Break
12.30 Session: Sports Medicine
by Gil Rodas
14.00 Lunch
15.00 Session: Technology and Innovation
by Carles Bargalló
16.30 Session: Digital
by Enric Llopart
18.00 END OF THE DAY
DAY 2: FRIDAY, OCTOBER 18
10.00 Session: Team Sports
by Isaac Guerrero
11.00 Session: Sports Performance
by Gerard Carmona & Joan Ramon Tarrago
12.00 Session: Área Patrimonial: Espai Barça
by Ramón Jesús
14.00 Lunch
15.00 Session: Sports Nutrition
by Antonia Lizarraga & Mireia Porta
16.30 VISIT CAMP NOU & MUSEUM + MEGASTORE VISIT
18.00 END OF THE DAY
21:30 SPORT MATCH: TBC
SCHEDULE
06
DAY 3: SATURDAY, OCTOBER 19
21:30 SPORT MATCH: TBC
DAY 4: SUNDAY, OCTOBER 20
21:30 SPORT MATCH: TBC
DAY 5: MONDAY, OCTOBER 21
10.00 Session: BARÇA FOUNDATION
by María Vallès
11.00 Session: PARTNERSHIPS
by Marc Bruix
12.00 Coe Break
12.30 Session: MARKETING
by Alessio Sarina
14.00 Lunch
15.00 Session: BARÇA PLAYERS' ASSOCIATION (BPA)
by Ramon Alfonseda & Jofre Mateu
16.30 Session: BRAND
by Marc Carrión Puig
18.00 END OF THE DAY
DIA 6: TUESDAY, OCTOBER 22
10.00 Session: FEMALE FOOTBALL
by Markel Zubizarreta
11.00 Session: TBC
12.00 Coe Break
12.30 END OF THE DAY
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REQUIREMENTS
To participate in the Barça Immersion Week, the following requirements must
be met:
You must be taking, or have taken, a Barça Innovation Hub - Universitas
online training program.
You must have paid for a Barça Innovation Hub - Universitas online training
program prior to September 10, 2019.
You must have advanced English skills. Since all the sessions will be held in
English, it is important to have a good level of understanding so that you can
take in the content and interact with the other attendees.
Limited capacity (priority will be based on the completion of the admission
process)
ADMISSION PROCESS
PRE˜ENROLLMENT
Barça Innovation Hub will verify
your participation in the Barça
Innovation Hub online learning
platform and will evaluate your
application.
APPROVAL
If the committee has
approved your application,
you may proceed to pay
the cost of the event
online.
01 02 03
APPLICATION
Complete the Application
Form, where you demonstrate
your experience, objectives,
and reasons for wanting to be
part of this experience.
EXCLUSIVE
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REGISTRATION
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REGISTRATION
Registration for the Barça Innovation Hub - Universitas Immersion Week
costs €400, which you can pay online with an international credit card in
up to three interest-free payments.
Your registration for the Barça Immersion Week includes:
Welcome kit
Guided visit to FC Barcelona facilities: Camp Nou Experience (Players
Experience Tour)
Access to FC Barcelona matches: sports to be defined according to the
championship calendar of the 2019-2020 season.
Paid by the participant:
Formal processing and documentation for entering the country of the
event
Travel to and from Barcelona
Travel to and from Camp Nou during sessions
Room and board
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barcainnovationhub.com
CREATING A NEW GENERATION OF
SPORTS PROFESSIONALS
