Table of Contents
Abstract ..................................................................................................................................... 1
Introduction ............................................................................................................................... 2
Literature Review ...................................................................................................................... 2
Overview of Publicly Traded Clubs ...................................................................................... 3
Overview of European Soccer Indexes ................................................................................. 3
COVID-19 and the Macroeconomic Environment ............................................................... 3
Financial Regulations ............................................................................................................ 4
Ownership Structure.............................................................................................................. 5
Investor Behavior & Relative Valuation ............................................................................... 6
Measuring the Impact of Specific Wins ................................................................................ 7
Domestic versus International Wins ..................................................................................... 7
Rival Wins ............................................................................................................................. 8
Individual Player Transactions .............................................................................................. 8
Hypotheses .............................................................................................................................. 10
Methodology ........................................................................................................................... 11
Regression ........................................................................................................................... 11
Daily Return and Net Return............................................................................................... 12
Sample: Publicly Traded Teams ......................................................................................... 12
Sample: Benchmark Indices ................................................................................................ 13
Results & Findings .................................................................................................................. 14
Manchester United .............................................................................................................. 14
Juventus ............................................................................................................................... 16
Borussia Dortmund ............................................................................................................. 17
Olympique Lyon ................................................................................................................. 19
Galatasaray SK .................................................................................................................... 20
AS Roma ............................................................................................................................. 22
SL Benfica ........................................................................................................................... 24
Celtic FC ............................................................................................................................. 26
FC Porto .............................................................................................................................. 27
Lazio .................................................................................................................................... 29
Ajax ..................................................................................................................................... 30
FC Copenhagen ................................................................................................................... 32
Sporting Club Portugal ........................................................................................................ 34
Conclusion .............................................................................................................................. 35
Further Analysis ...................................................................................................................... 36
Appendices .............................................................................................................................. 37
Appendix A – Complete Regression Results ...................................................................... 37
References ............................................................................................................................... 42