Match Results and the Equity Value of Publicly
Traded Soccer Teams
Bryant University Honors Program
Honors Thesis
Student’s Name: Ryan Bebyn
Faculty Advisor: Dr. James Bishop
Editorial Reviewer: Dr. Kevin Maloney
April 2023
Table of Contents
Abstract ..................................................................................................................................... 1
Introduction ............................................................................................................................... 2
Literature Review ...................................................................................................................... 2
Overview of Publicly Traded Clubs ...................................................................................... 3
Overview of European Soccer Indexes ................................................................................. 3
COVID-19 and the Macroeconomic Environment ............................................................... 3
Financial Regulations ............................................................................................................ 4
Ownership Structure.............................................................................................................. 5
Investor Behavior & Relative Valuation ............................................................................... 6
Measuring the Impact of Specific Wins ................................................................................ 7
Domestic versus International Wins ..................................................................................... 7
Rival Wins ............................................................................................................................. 8
Individual Player Transactions .............................................................................................. 8
Hypotheses .............................................................................................................................. 10
Methodology ........................................................................................................................... 11
Regression ........................................................................................................................... 11
Daily Return and Net Return............................................................................................... 12
Sample: Publicly Traded Teams ......................................................................................... 12
Sample: Benchmark Indices ................................................................................................ 13
Results & Findings .................................................................................................................. 14
Manchester United .............................................................................................................. 14
Juventus ............................................................................................................................... 16
Borussia Dortmund ............................................................................................................. 17
Olympique Lyon ................................................................................................................. 19
Galatasaray SK .................................................................................................................... 20
AS Roma ............................................................................................................................. 22
SL Benfica ........................................................................................................................... 24
Celtic FC ............................................................................................................................. 26
FC Porto .............................................................................................................................. 27
Lazio .................................................................................................................................... 29
Ajax ..................................................................................................................................... 30
FC Copenhagen ................................................................................................................... 32
Sporting Club Portugal ........................................................................................................ 34
Conclusion .............................................................................................................................. 35
Further Analysis ...................................................................................................................... 36
Appendices .............................................................................................................................. 37
Appendix A – Complete Regression Results ...................................................................... 37
References ............................................................................................................................... 42
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ABSTRACT
This study aims to examine the relationship between the match performance of publicly traded
European soccer clubs and their stock price returns. It is important for investors, owners, and
fans to understand how competitive factors both on and off the field affect the equity value of
European club soccer teams. Competitive factors such as basic match results (Win, Loss, or
Draw), rivalry matches, and international matches will be evaluated against the daily stock
prices of publicly traded soccer clubs. A sample of teams traded on public exchanges will be
used to analyze the effects of their matches on the daily stock returns for the respective clubs.
These daily returns will be compared against individual benchmark returns in order to calculate
a net return for each club. Different variations of regression analysis will be used to determine
the statistical significance of the relationship between individual competitive elements, which
will mainly surround the match results and the stock prices of publicly traded European soccer
clubs.
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INTRODUCTION
Although it can be said that the stock prices of publicly traded soccer teams are driven by
economic factors, they should be evaluated in a different manner than a typical publicly traded
company (Prigge & Tegtmeir, 2018). The share prices of soccer teams could be influenced by
winning or losing an important match, defeating a bitter rival, or winning an international
tournament (Hagen & Cunha, 2019). Stock prices are very complex and are typically driven by
a multitude of underlying factors rather than a single financial metric such as revenue growth
(Prigge & Tegtmeir, 2018). This can be attributed to the stock prices of soccer teams as well,
as there are several internal and external competitive factors influencing their equity value.
Determination of the factors that have the most influence on the stock prices of soccer teams
could be helpful to investors looking to find a more precise valuation of these clubs.
Considering this, the present study seeks to analyze the stock prices of publicly traded European
soccer clubs from the perspective of various individual competitive factors to better understand
what goes into the total valuation of a soccer team. This paper will primarily focus on the match
results of publicly traded European soccer clubs, along with other competitive factors and how
they affect the stock prices of these teams. The results will aid all types of investors in
determining price movements and the true value of complex publicly traded entities such as
European soccer clubs.
LITERATURE REVIEW
Soccer is far and away the most popular sport in Europe and is one of the key economic drivers
throughout the continent (Drewes et al., 2020). It can be said that fans of soccer clubs in Europe
live through the support of their favorite teams. However, it is not often thought about how
these soccer clubs are run like businesses as opposed to sports franchises driven by the passion
of the fans. Many soccer teams throughout Europe are publicly traded on stock exchanges as if
they were a corporation (Bernile & Lyandres, 2011). Rhode and Baur (2016) have demonstrated
that there has been an influx of private investors moving into top clubs in Europe as well.
Additionally, existing literature has shown that privately owned clubs have been more
successful in European tournaments than publicly owned clubs (Gerretsen & Jakar, 2016). As
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the share prices of soccer clubs are driven by other types of financial metrics, it is important to
understand the underlying factors that drive the individual share prices of these teams.
Overview of Publicly Traded Clubs
There are a growing number of soccer clubs throughout Europe that are making the move to
become publicly traded entities. For reference, the five major leagues are the English Premier
League, Serie A (Italy), Ligue 1 (France), La Liga (Spain), and the Bundesliga (Germany).
There are also publicly traded teams that are not in one of the five major leagues stated above.
Some examples of teams that are publicly traded in Europe include Manchester United, AS
Roma, Juventus, Borussia Dortmund, Ajax, and Lazio (Demir & Rigoni, 2017; Frick &
Semmelroth, 2021). Clubs looking to go public will undergo the process of an initial public
offering while following the financial guidelines of the Union of European Football
Associations.
Overview of European Soccer Indexes
There are several exchange traded funds publicly traded on European stock exchanges which
track the performance of publicly traded soccer clubs. Exchange traded funds (ETFs) are a
collection of stocks that trade as a single stock (Antoniewicz et al., 2014). Some examples of
these indexes include the Europe Football Index and the BIST Sport Index (Demir & Rigoni,
2017; Sevil et al., 2014). These exchanged traded funds can be used to track the stock price
performance of publicly traded European soccer clubs (Demir & Rigoni, 2017). If there is any
significant correlation between the stock price and match performance of publicly traded
European soccer clubs, then these indexes may be used to measure the collective match
performance of these clubs.
COVID-19 and the Macroeconomic Environment
Overarching external macroeconomic factors can also influence markets altogether, which can
lead to a general shift (positive or negative) in the stock prices of soccer teams (Baker et al.,
2020). An example of this would be when the COVID-19 pandemic first hit, there was a sharp
downward shift in all stock markets across the world (Drewes et al., 2020). The negative effects
of COVID-19 on so many different industries, especially soccer in Europe, led to negative price
returns on nearly all market sectors (Mazur et al., 2020). According to Drewes et al. (2020), the
major soccer leagues across Europe really began to feel the financial impact of the pandemic
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one year after it first hit, as year over year revenues substantially decreased, and expenses
greatly increased. This general downturn in macroeconomic environments around the world
played an underlying role in the decrease of stock prices for publicly traded soccer teams
(Drewes et al., 2020).
Financial Regulations
UEFA has recently implemented financial regulations surrounding the different types of
ownership structures for soccer clubs in Europe. Research conducted by Gerretsen and Jakar
(2020) has indicated that the different types of ownership structures for soccer clubs has an
impact on how teams perform in tournaments. These researchers found that privately owned
teams are more likely to reach further rounds of international competition than publicly
owned/traded teams. Furthermore, the existing literature provides statistics from the 2005-06
Champions League and the 2017-18 Champions League, which illustrates the effect of
ownership structure on match performance (Gerretsen & Jakar, 2020). The study demonstrated
a positive relationship between private ownership and reaching later rounds of the tournament,
as well as a positive relationship between public ownership and appearing in earlier stages of
the tournament. Furthermore, existing literature has also found that positive effects in match
performance because of going public were seen in lower tiers of English soccer (Baur &
McKeating, 2011). While taking this research into consideration, this paper will extend existing
work by utilizing match performance as the independent variable and stock price as the
dependent variable.
Furthermore, UEFA implemented regulations known as “Financial Fair Play” back in 2010,
with the goal of prohibiting clubs from spending more money than they generate in revenues
(Freestone & Manoli, 2017). These rules essentially prevent clubs from spending more than
they have (Freestone & Manoli, 2017). UEFA’s Financial Fair Play regulations have influenced
the way in which soccer clubs are structured and how they are run. Both publicly traded clubs
and privately owned clubs have not been able to spend money as freely since these regulations
were put in place. Plumley et al. (2013) conducted a study in which they analyzed the
relationship between ownership structure and match performance on a domestic level by
specifically looking at data from teams in the English Premier League. The study collected
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financial and match data of twenty Premier League teams from 2001-2010. They found that
publicly traded clubs are in a “stronger financial position” than clubs that are not publicly
traded, which can mainly be attributed to publicly owned clubs’ ability to raise capital as
opposed to privately owned clubs (Plumley et al., 2013). Financial health may not necessarily
have a direct correlation with match performance, however clubs that have more money are
able to buy better players which can lead to better performances on the field. Similarly, Cunha
and Hagen’s (2019) study demonstrated that after UEFA’s new financial regulations were put
in place, the stock prices of listed clubs were positively impacted.
UEFA’s “Financial Fair Play” regulations have impacted the way in which clubs are structured,
which in turn have influenced match results for teams across Europe (Plumley et al., 2013).
Brown (2007) examines the Glazer family takeover of Manchester United in England, which
led to some initial on the field success. When the Glazer family first took ownership of
Manchester United, they invested a large amount of money into the club by bringing in big
name players, which led to them winning Premier League titles in 2007, 2008, and 2010.
Similar to how Plumley et al. (2013) argue that “Financial Fair Play” regulations have limited
club spending and influenced match performance, Brown’s (2007) study demonstrates that
Manchester United saw much better match results before “Financial Fair Play” regulations were
implemented. To summarize, more financial investment in clubs leads to favorable match
results which can have a positive impact on a publicly traded club’s stock price (Plumley et al.,
2013).
Considering the existing literature, this paper will analyze the relationship between financial
wellbeing and match performance from the opposite angle, by utilizing regression analysis to
see if on the field results demonstrate any correlation to stock prices of publicly traded teams.
Considering the existing literature, the following hypothesis can be offered regarding match
performance and stock returns.
Ownership Structure
An additional variable that seems to have some effect on match performance and financial
returns is that of ownership structure (Baur & McKeating, 2011). As indicated by Baur and
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McKeating (2011), being a publicly owned club does not have a major effect on match
performance in either domestic or international games. However, the literature illustrates a
positive effect of being a publicly owned club in relation to on the field performance in lower
divisions of European soccer (Baur & McKeating, 2011). These significant effects of match
performance could be due to the positive financial impact of being a publicly owned club. This
argument is supported by Plumley et al. (2013), whose study demonstrated that publicly traded
clubs are in a stronger financial position than clubs that are not of the public ownership
structure.
The current literature examining the competitive factor of ownership structure also stipulated
that there is a relationship between the stock returns for publicly listed soccer clubs and their
match performance (Baur & McKeating, 2011). These results were also found to be more
prevalent among teams in lower divisions than those in the top leagues across Europe. This is
in part due to the financial implications that come with competing in lower tiers of soccer
throughout Europe. In the lower divisions of European soccer, if a team gets promoted to a
higher division, then more money is earned for the club. On the other hand, if a club is relegated
or demoted to a lower level based upon poor match results, this will lose money for the club.
Existing literature further supports that ownership structure influences match performance,
specifically at the domestic level in England (Plumley et al., 2013). Considering the existing
literature, this paper will examine competitive variables such as club ownership structure to
determine the relationship more effectively between match performance and stock price returns
for publicly traded soccer clubs in Europe.
Investor Behavior & Relative Valuation
Another variable to consider in the relationship between match performance and stock returns
of publicly traded European soccer clubs is investor behavior. Cunha and Hagen’s (2019) study
indicates that investor sentiment, along with other factors, contributed to the European Football
(Stock) Index beating the return of the FTSE 100 by nearly 25% from the period of February
2013 to February 2019. For reference, the European Football Index is an exchange traded fund
which tracks the prices of publicly traded European soccer clubs, and the FTSE 100 is a
benchmark exchange traded fund for the top one hundred companies traded on the London
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Stock Exchange. Additionally, Baur and McKeating (2011) argue that European soccer clubs
typically do not perform better directly after going public compared to before they were public.
The factors contributing to the European Football Index beating the return of the FTSE 100
seem to take full effect long after clubs initially go public.
When taking the existing literature into account, publicly traded soccer clubs are not valued in
the same manner as typical publicly traded entities on the market. Prigge and Tegtmeir (2019)
utilize the capital asset pricing model to argue that 13 of the 19 publicly traded soccer clubs
they sampled are overvalued relative to the majority of other securities on the market. The
capital asset pricing model is typically used to value a security’s return relative to its systematic
risk. The literature examined the individual betas of 19 publicly traded clubs and companies to
determine their price movements relative to the market (Prigge & Tegtmeir, 2019). The authors
found that the stock prices of soccer clubs do not typically follow the same patterns as the entire
market. Additionally, Plumley et al. (2013) argue that clubs who fall under the public ownership
structure are in better financial standing than those that are not publicly owned. The stock prices
of these publicly listed teams could be driven by their financial health, leading to them
becoming overvalued relative to the market.
Measuring the Impact of Specific Wins
Another variable that has demonstrated the ability to influence the stock return of publicly
traded European soccer clubs are specific types of wins (Demir & Rigoni, 2017). Different
variations of wins including domestic league wins, international cup wins, and defeating a rival
club all can have an influence on the stock prices of publicly traded clubs (Berument & Ceylan,
2012; Demir & Rigoni, 2017; Frick & Semmelroth, 2021).
Domestic versus International Wins
Publicly traded soccer clubs play many matches both within their respective domestic leagues,
along with several international cup matches. When examining Borussia Dortmund of
Germany, Frick and Semmelroth (2021) found that the team’s stock price responded
significantly positive when the team won a match and insignificantly negative when the team
lost a match. Additionally, the price returns were relatively similar no matter if it was a domestic
league match or an international cup game. Existing literature supports these findings as
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Berument and Ceylan (2012) demonstrate that the results of matches, whether it is a win or loss,
influence the stock prices of publicly traded European clubs. The authors state that the most
significant evidence of these claims comes from the English Premier League and La Liga
(Spain). However, Berument and Ceylan’s (2012) findings contradict those of Frick and
Semmelroth’s (2021), as the former found that losses (did not specify domestic or international)
had a greater negative impact on stock price than wins had positive impact. While these studies
had different results, they both demonstrated domestic and international match results have an
influence on stock prices in some way.
Rival Wins
European soccer rivalries are often derived from teams who are located in close proximity to
each other or just have a long history of constantly facing off against one another (Demir &
Rigoni, 2017). Rivalry games seem to mean more to players, owners, and the fans. Existing
literature has examined a specific rivalry in Italy between Lazio and AS Roma and concluded
that losing a match, along with poor match performance from a rival team has a greater negative
effect on a team’s stock price compared to when their rival wins a match (Demir & Rigoni,
2017). Even if the two rivals are not directly playing one another, the results of a rival’s game
can have an impact on a team’s stock price. Additionally, Berument and Ceylan (2012)
conducted a study and found that in the English Premier League and La Liga market returns for
publicly traded clubs tend to decrease especially after a loss to a rival team. This demonstrates
how rival match results have a greater influence on the price movement of publicly traded
European soccer clubs.
Individual Player Transactions
Another competitive factor impacting both match results and stock returns for publicly traded
European soccer clubs is player signings (Mourao, 2016). The signing of a star player on the
transfer market can impact a team’s performance on the pitch which could lead to influencing
their stock price. Big name players can greatly influence the equity value of a publicly traded
team one way or another (Hagen & Cunha, 2019; Putranto, 2019). Some well-known players
who have recently moved to new teams include Cristiano Ronaldo and Lionel Messi. When
Cristiano Ronaldo moved to Juventus in 2018, he led them to consecutive Italian League titles
in 2019 and 2020 (Limba et al., 2020). These league titles Ronaldo won also had a positive
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financial impact on the club as a whole, demonstrating just how much of an effect the signing
of an individual player can have on a club.
Individual Player Contribution: Match Results
One player can have significant influence on the match performance of soccer clubs (Tenga et
al., 2009). There is existing evidence that a single player can have a significant positive impact
on the match results and financial performance of soccer clubs which can lead to positive stock
price returns (Saebo & Hvattum, 2019). Saebo & Hvattum (2019) demonstrate that the
performance of one player can push a team over the edge of a competitor. Specifically, the
authors analyzed the performance of Frank Lampard for Manchester City in 2015. Results
showed that the addition of Frank Lampard to Manchester City allowed the team to finish one
place ahead of rival team, Arsenal, whereas without Lampard they would have finished tied
with Arsenal (Saebo & Hvattum, 2019). Along with having a positive influence on match
performance, existing literature has also found player transfers to positively influence the stock
returns of publicly traded European clubs (Hagen & Cunha, 2019). In summary, individual
players can ultimately impact the stock prices of publicly traded soccer clubs (Hagen & Cunha,
2019; Putranto, 2019).
Individual Player Contribution: Financial Performance
A single player can also have a substantial impact on the financial metrics of both publicly and
privately owned soccer clubs. Existing literature suggests that an individual player can directly
influence the revenues of a club (Saebo & Hvattum, 2019). Saebo and Hvattum (2019) utilize
the example of Cesc Fabregas and Chelsea FC to illustrate that without the signing of Fabregas,
Chelsea would have lost 2.1 million pounds in total revenue over the course of the 2014-2015
Premier League season. Additionally, this loss in revenue could have led to Chelsea finishing
in a lower position in the Premier League table for the 2014-2015 season, as Chelsea only
finished slightly above rivals Manchester City to win the Premier League title. Cunha and
Haegan (2019) also argue that bringing in new players has had a positive impact on the stock
prices of publicly traded European soccer clubs.
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Cristiano Ronaldo
There is existing evidence that Cristiano Ronaldo’s transfer from Real Madrid (Spain) to
Juventus (Italy) impacted the stock prices of publicly listed Italian League teams directly before
and after the official completion of the signing (Putranto, 2019). Putranto (2019) found that
there were differences in the stock prices of Italian League teams one to ten days before the
official transfer and one to ten days after completion of the transfer, as stock prices gradually
increased each of the ten days after Ronaldo’s move to Juventus. Existing literature has also
found that both the signing of new players and the transfer of current players has also positively
influenced the stock prices of publicly traded European clubs (Hagen & Cunha, 2019). This
illustrates the plethora of both financial and competitive factors that can cause substantial price
changes in the shares of publicly traded clubs.
The performance of soccer clubs can often influence international markets and national
economies. If it is found that positive match results for soccer clubs leads to positive effects on
stock markets and economies, then there could potentially be correlation between the economic
and fiscal well-being of citizens and on the field results of soccer clubs. The results of this study
could also be beneficial to owners and managers of soccer clubs, as match results are often a
direct result of decisions they make. If a significant relationship is found between on the field
performance and stock returns, then the decisions made by those in upper-level positions at the
club will have a direct impact on the financial health and wellbeing of the publicly traded club.
Analyzing the literature connects back to the overarching question this paper will answer: What
effect does match performance and other competitive factors have on the equity value of
publicly traded European soccer teams? Evaluating competitive variables such as the
macroeconomic environment, match results, rivalry games, and player transactions will aid
investors in understanding the price movements and true value of publicly traded European
soccer teams.
HYPOTHESES
The following hypotheses this study will seek to test are:
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1. Match wins will have a strong positive correlation to the stock returns of publicly
traded European soccer clubs.
2. Rival match results will have a greater impact on the stock price of publicly traded
European soccer clubs than ordinary match results.
3. European tournament match results will have a greater impact on the stock price of
publicly traded European soccer clubs than domestic league matches.
METHODOLOGY
Regression
The primary goals of this study are to analyze the impact of match performance on the stock
prices of publicly traded European soccer clubs, determine if publicly or privately owned teams
perform better in matches, and find out whether competitive factors such as rivalry games and
player transfers influence the equity value of these teams. This analysis will utilize different
forms of regression by using statistical software within Excel, similar to methods employed by
Demir and Rigoni’s (2017) study, in order to determine the effect of certain events on the stock
prices of soccer teams. The specific events that will be analyzed are the match results of teams
within the sample, outcomes of games against rivals, and European matches versus domestic
matches.
Linear Regression
Simple linear regression is used to determine the strength of a relationship between independent
and dependent variables. This study will utilize linear regression to demonstrate the overall
correlation between the stock prices of publicly traded European soccer teams and their match
performance (wins, draws, and losses). In order to make wins, draws, and losses continuous
variables, a win will be quantified as “3”, a draw will be quantified as “1”, and a loss will be
quantified as “0”. The results from the linear regression should highlight the strength of this
relationship through statistical interpretation of the r-squared and p-values.
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Multi-Factor Regression
A multiple linear regression analysis will be utilized to look at the overall impact of rivalry
match outcome on the stock prices of publicly traded teams. Multiple linear regression is
typically used to predict how much of an effect more than one independent variable will have
on a singular dependent variable. This study will employ a multiple linear regression analysis
similar to one used by Frick and Semmelroth’s (2021) analysis to predict how much of an
impact “rival match”, match outcomes (win, loss, or draw), and European/Domestic matches
have on the share price of publicly traded soccer teams in Europe. In this case the three
independent variables will be “rival matches”, match results, and European/Domestic matches.
The “rival match” variable will be a binary variable where if a rival match is played the variable
will be set equal to “1”, and if a rival match is not played the variable will be set equal to “0”.
The European/Domestic variable will also be a binary variable where a European match will be
set equal to “1”, and a Domestic match will be set equal to “0”. The dependent variable will be
price return. The results should demonstrate the impact rivalry match outcomes have on stock
price.
Daily Return and Net Return
The daily stock price return for publicly traded teams will be calculated by obtaining the daily
historical opening and closing prices from Yahoo Finance. Daily return will be calculated by
subtracting the adjusted close price of the previous trading day from the adjusted close price of
the current trading day, and then dividing that number by the adjusted close price of the previous
trading day. A daily net return will also be calculated and used in the regression models. Net
returns will utilize daily benchmark returns using benchmarks from the team’s respective
country. Net return will be calculated as the daily return minus the benchmark return.
Sample: Publicly Traded Teams
This study will analyze soccer clubs throughout Europe that are publicly owned and traded on
the open market. The sample will include the stock price data and match statistics over the
twelve-year period (2010-21) from thirteen teams in Europe, spanning across eight countries.
Stock price data will be collected from the reliable financial database, Yahoo Finance. The
teams, along with the country they play in, and market they trade on are listed below:
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Ajax (AJAX.AS), Netherlands, Amsterdam Stock Exchange
AS Roma (ASRAF), Italy, Milan Stock Exchange
Borussia Dortmund (BVB.DE), Germany, Frankfurt Stock Exchange
Benfica (SLBEN.LS), Portugal, Euronext Lisbon
Celtic (CCP.L), Scotland, London Stock Exchange
FC Copenhagen (PARKEN.CO), Denmark, Nasdaq Copenhagen
FC Porto (FCP.LS), Portugal, Euronext Lisbon
Galatasaray (GSRAY.IS), Turkey, Borsa Istanbul
Juventus (JUV.MI), Italy, Milan Stock Exchange
Lazio (SSL.MI), Italy, Milan Stock Exchange
Manchester United (MANU), England, New York Stock Exchange
Olympique Lyon (OLG.PA), France, Euronext Paris
Sporting Club Portugal (SCP.LS), Portugal, Euronext Lisbon
Sample: Benchmark Indices
Benchmark indices are representative of the current state of the market in respective countries,
whereas the individual stocks of these publicly traded are mainly just representative of the
current state of each team. It is important to compare the daily returns of the individual teams
to the daily returns of the benchmark because on some days the individual teams could
outperform the benchmark, and other days they could underperform. The benchmarks, along
with their respective countries are listed below:
DAX Performance Index, Germany
BIST 100, Turkey
FTSE MIB, Italy
S&P 500, United States
CAC 40 Index, France
AEX All Share Index, Netherlands
PSI 20, Portugal
FTSE 100, United Kingdom
OMX Copenhagen, Denmark
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RESULTS & FINDINGS
When looking at the findings of this study, it is imperative to analyze the results on an individual
team by team basis. The price movements of each team are unique, and no one team’s regression
model is exactly the same. Some teams support all three of the previously stated hypotheses,
whereas others only support two, and some support only one. Most teams in the sample have a
positive correlation between their daily net return and match wins. However, the rival
hypothesis and European match hypothesis are not supported by every team. The results of this
study will therefore be presented on an individual team-by-team basis. The best predictive
regression model will be shown for each team based on their respective r-squared and p-values,
along with other important summary statistics.
Manchester United (MANU)
Manchester United play in the English Premier League and are publicly traded in the United
States on the New York Stock Exchange. Their current total market capitalization is about $3.6
billion. I measured the volatility of Manchester United’s returns by looking at the standard
deviation of their returns. Standard deviation is a measure of how widely returns are dispersed
from the average return. In terms of overall volatility, Manchester United’s standard deviation
of daily returns after a match was played was 1.68%. The benchmark’s standard deviation of
daily returns, which in this case was the S&P 500 (SPY), was 1.06%. The difference in standard
deviation for Manchester United and the benchmark was found to be 0.62%.
Figure 1: Line chart that shows the price movement of MANU from 2012 – 2021.
0
5
10
15
20
25
30
MANU Adj Close Price After Match Played
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I started by first testing whether Manchester United had a positive correlation between match
wins and daily net return. Results clearly supported this hypothesis. Their average daily net
return after a win was 0.27%, and after a loss it was -0.13%. So, the difference in average return
between a win and a loss was found to be 0.40%.
For my rivalry hypothesis I initially had to determine rivals for each of the publicly traded teams
in my sample. I deemed Manchester United’s rivals to be Manchester City, Arsenal, Chelsea,
and Liverpool. Whenever Manchester United played a match against one of these teams, the
rivalry variable was set equal to 1. When conducting an analysis on Manchester United’s rivalry
matches, the results clearly did not support my hypothesis. Their average daily net return after
a win was found to be -0.14%, and their average daily net return after a loss was calculated to
be 0.33%. So, a negative correlation was found between Manchester United’s returns and
rivalry matches.
The last hypothesis I tested for each team was my European match hypothesis. For this variable
I set any European match Manchester United played in equal to 1, and all of their Premier
League matches equal to 0. Results did not support my hypothesis as Manchester United’s
average daily net return after a European match win was 0.17%, and their average daily net
return after a domestic match win was 0.29%.
Manchester United Predictive Model
After running multiple types of regression models, I found the strongest predictive model for
Manchester United to include the match result variable and rivalry variable. Their predictive
model came out to be Average Daily Net Return = -0.03% + .11%(Result) 0.36%(Rival). This
model has an r-squared value of 0.017, and this low percentage of variance captured by the
model can be attributed to the many other external factors that influence stock price. The p-
values for both the match result variable and rivalry variable were both below 0.05, meaning
they are both statistically significant.
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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Juventus (JUV.MI)
Juventus play in the Italian Serie A, and they are publicly traded in Italy on the Milan Stock
Exchange. Their current total market capitalization is about $853 million. In terms of overall
volatility, Juventus’ standard deviation of daily returns after a match was played was 3.02%.
The benchmark’s standard deviation of daily returns after matches, which in this case was the
FTSE MIB, was 1.39%. The difference in standard deviation for Juventus and the benchmark
was found to be 1.63%.
Figure 2: Line chart that shows the price movement of JUV.MI from 2012 – 2021.
The results clearly indicate Juventus’ net return has a strong positive correlation with match
results. Juventus’ average daily net return after a win was calculated to be 0.63%, whereas it
was -1.13% after a loss. This shows a 1.77% difference in the average daily net return between
when Juventus wins a match versus when they lose a match. These calculations clearly support
my first hypothesis.
I determined Juventus’ main rivals to be AC Milan, Inter Milan, Napoli, and AS Roma. This
allowed me to set the rival variable equal to 1 whenever Juventus played a match against one
of these opponents. The results demonstrated a positive relationship between the results of
rivalry matches and the net return of Juventus’ stock. After Juventus won a match against a
rival, they had an average daily net return of 0.79%, compared to an average daily net return of
only 0.61% after a regular win. So, Juventus had stronger returns after defeating a rival
compared to defeating a non-rival.
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Juventus has had a strong history of qualifying for European tournaments, which allowed me
to test whether their returns were stronger after winning a European match versus winning a
domestic match. Results clearly did not support my third European match hypothesis as
Juventus’ average daily net return after winning a European match was calculated to be just
0.54%, compared to 0.65% after winning a match in Serie A.
Juventus Predictive Model
After running multiple types of regression models, I found the strongest average daily net return
predictive model to include only the match result variable. The Juventus predictive model came
out to be Average Daily Net Return = -0.78% + 0.48%(Result). The R-squared for this model
came out to be about 0.03, meaning that only 3% of the variance in Juventus’ average daily net
return is accounted for by their match results. The p-value for the match result variable was
0.0383, meaning there is a statistically significant relationship between Juventus’ match results
and their average daily net return.
Borussia Dortmund (BVB.DE)
Borussia Dortmund plays in the German Bundesliga, and they are publicly traded in Germany
on the Frankfurt Stock Exchange. Their current total market capitalization is about $451.4
million. In terms of overall volatility, Borussia Dortmund’s standard deviation of daily returns
after a match was played was 2.24%. The benchmark’s standard deviation of daily returns after
matches, which in this case was the DAX Performance Index, was 1.27%. The difference in
standard deviation for Borussia Dortmund and the benchmark was found to be 1.63%.
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Figure 3: Line chart that shows the price movement of BVB.DE from 2012 – 2021.
The results demonstrate that there is a strong positive correlation between Borussia Dortmund’s
average daily net returns and their match results. Borussia Dortmund’s average daily net return
after a match win was calculated to be 1.03%, whereas after a match loss their average daily
net return was -1.77%. This resulted in a difference of 2.80% in average daily net return between
when Borussia Dortmund wins a match versus when they lose a match. This large range in
differences clearly supports my match result hypothesis.
I determined Borussia Dortmund to have four main rivals in the German Bundesliga. Their
main rivals are Bayern Munich, FC Schalke, Borussia Monchengladbach, and Wolfsburg. The
rival variable was set equal to 1 whenever Borussia Dortmund played a match against one of
these teams. The results did not support my second rivalry hypothesis, as Borussia Dortmund’s
average daily net return after defeating a rival was less than when they won a non-rival match.
Their average daily net return after winning a rival match was calculated to be just 0.78%,
whereas it was 1.09% after Borussia Dortmund beat a non-rival. So, there was a difference of
0.31% in Borussia Dortmund’s average daily net return after defeating a rival versus a non-
rival.
When testing my European match hypothesis for Borussia Dortmund, the calculated results
strongly supported it. Borussia Dortmund had a calculated average daily net return of 1.14%
after a win in a European match compared to just a 1.01% return after winning a German
Bundesliga match. Although the difference was just 0.13%, this is still a significant difference
when it comes to the daily returns of an individual stock.
Borussia Dortmund Predictive Model
After running multiple types of regression models for Borussia Dortmund I found the strongest
model for their predicted average daily net return to include the match result and rival variables.
The Borussia Dortmund predictive model came out to be Average Daily Net Return = -1.55%
+ 0.86%(Match Result) + 0.26%(Rival). The R-squared for this model was calculated to be
Match Results and the Equity Value of Publicly Traded Soccer Teams
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0.246, meaning that 24.6% of the variance in the average daily net return of Borussia
Dortmund’s stock is captured by the match result and rival variables. The respective p-values
for the match result and rival variables are 2.08 x 10
-29
and 0.25. This shows both variables are
statistically significant in Borussia Dortmund’s predictive regression model.
Olympique Lyon (OLG.PA)
Olympique Lyon plays in the French Ligue 1, and they are publicly traded in France on the
Euronext Paris Exchange. Their current total market capitalization is about $251 million. In
terms of overall volatility, Olympique Lyon’s standard deviation of daily returns after a match
was played was 2.54%. The benchmark’s standard deviation of daily returns after matches,
which in this case was the CAC 40 Index, was 1.16%. The difference in standard deviation for
Olympique Lyon’s stock and the benchmark was found to be 1.38%.
Figure 4: Line chart that shows the price movement of OLG.PA from 2012 – 2021.
The results demonstrate a strong positive correlation between Olympique Lyon’s match results
and their daily net returns. Olympique Lyon’s average daily net return after winning a match
was calculated to be 1.03%, whereas after suffering a defeat their average daily net return was
only -1.29%. This resulted in a difference of 2.32% in daily net return between when Olympique
Lyon wins a match versus when they lose a match. This range clearly supports my first match
result hypothesis.
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I determined Olympique Lyon to have four main rivals in the French Ligue 1. These four rivals
are Marseille, Bordeaux, Paris Saint-Germain, and Lille. The rival variable was set equal to 1
whenever Olympique Lyon played a match against one of these teams. The results clearly did
not support my rivalry hypothesis, as Olympique Lyon’s average daily net return after defeating
a rival was calculated to be only 0.54%, whereas when they won a non-rival match their average
daily net return was 1.08%. Olympique Lyon’s average net return after defeating a non-rival
was double their return after beating a rival.
When testing my European match hypothesis for Olympique Lyon, the results slightly
supported my hypothesis. Olympique Lyon’s average daily net return after a European match
win was found to be 1.04%, and their return for domestic match wins was 1.03%. While this
0.01% difference is not extremely significant, it still supports my European match hypothesis.
Olympique Lyon Predictive Model
After running multiple types of regression models for Olympique Lyon I found the strongest
model for their predicted average daily net return to include only the match result variable. The
Olympique Lyon predictive model came out to be Average Daily Net Return = -1.14% +
0.74%(Match Result). The R-Squared value for this model was calculated to be 0.1458, which
means 14.58% of the variance in the average daily net return was captured by the match result
variable. The p-value for the match result variable was 1.18 x 10
-17
, illustrating a statistically
significant relationship between the independent match result variable and the dependent
average net return variable.
Galatasaray SK (GSRAY.IS)
Galatasaray SK plays in the Turkish Super League, and their shares are publicly traded on the
Borsa Istanbul Exchange in Turkey. Their current total market capitalization is roughly $4.9
billion. Based on many of the underlying market conditions in Turkey, Galatasaray SK’s overall
volatility was much higher compared to some of the other publicly traded clubs. Galatasaray
SK’s standard deviation of returns after they played a match was 3.62%. The standard deviation
of the Turkish stock market benchmark, the BIST 100, over the same period was just 1.47%.
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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This resulted in a difference in standard deviations of about 2.15%, between their individual
stock and the benchmark.
Figure 5: Line chart that shows the price movement of GSRAY.IS from 2012 – 2021.
The results of Galatasaray SK’s net returns indicate a strong positive correlation between their
daily net return and match results. After Galatasaray SK won a match, their average daily net
return was calculated to be 1.03%. However, after a match loss, their average daily net return
was -1.73%. This 2.76% difference in net return after a win versus a loss clearly supports my
first match result hypothesis as there was clearly a positive relationship between Galatasaray
SK’s daily net returns and their match results.
The Turkish Super League is home to some of the most intense rivalries in the world. I
determined Galatasaray’s main rivals to be Istanbul BBSK, Trabzonspor, Fenerbahce, and
Besiktas. Anytime Galatasaray SK played a match against one of these teams, I set the rivalry
variable equal to 1. The results strongly supported my second rivalry hypothesis. When
Galatasaray SK won a match against a rival club, their average daily net return was 2.17%,
compared to only 0.88% after they won a match against a non-rival. Additionally, their average
daily net return after losing a rivalry match was -1.89%, compared to -1.69% after suffering
defeat in a non-rival match. Galatasaray SK’s returns were more positive after beating a rival,
and more negative after losing to a rival.
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When testing my third European match hypothesis for Galatasaray SK, the results did not
support my hypothesis. After winning a European tournament match their average daily net
return was just 0.68%, compared to 1.05% after winning a Turkish Super League match. This
difference could be attributed to fans being more passionate about beating teams within your
own country than winning games continentally.
Galatasaray SK Predictive Model
After running various combinations of regression models for Galatasaray SK, I found the
strongest model for them to include the Match Result variable and the European match type
variable. The Galatasaray SK predictive model came out to be Average Daily Net Return =
-1.96% + 0.97%(Result) 0.70%(Match Type). The overall R-squared value for this model was
calculated to be 0.109, so this means that 10.9% of the variance of the average daily net return
is captured by the independent Match Result and Match Type variables. The respective p-values
were also both below 0.30, indicating a statistically significant relationship between the
independent and dependent variables.
AS Roma (ASRAF)
AS Roma plays in the Italian Serie A, and they are publicly traded in Italy on the Milan Stock
Exchange. Their current total market capitalization is about $290 million. In terms of overall
volatility, AS Roma’s standard deviation of daily returns after a match was played was 4.82%,
which is one of the most volatile in the sample. The benchmark’s standard deviation of daily
returns after matches, which in this case was the FTSE MIB, was 1.39%. The difference in
standard deviation for AS Roma and the benchmark was found to be 3.43%.
Match Results and the Equity Value of Publicly Traded Soccer Teams
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Figure 6: Line chart that shows the price movement of ASRAF from 2012 – 2021.
The results of AS Roma’s net results indicate a slightly negative correlation between their match
results and average daily net returns. Based on calculations, after AS Roma won a match their
average daily net return after a win was -0.08%, compared to -0.32% after a loss. While AS
Roma’s returns were better after a match win, they still had a negative average net return after
this positive result. While these results do not completely support my first match result
hypothesis, the returns for AS Roma were still slightly better after a match win compared to a
loss.
I determined AS Roma’s main rivals in the Italian Serie A to be AC Milan, Lazio, Juventus,
and Atalanta. When AS Roma played a match against one of these teams, the rivalry variable
was set equal to 1. My second rivalry hypothesis was not supported by the calculated results.
After defeating a rival, AS Roma’s average daily net return was -1.20%, whereas after winning
a non-rival match their average daily net return was -0.03%. A negative relationship was
demonstrated between rivalry matches and AS Roma’s net return.
When analyzing AS Roma’s European matches versus their domestic league matches, their
average daily net return after a European win was -0.99%. When AS Roma won a domestic
Serie A match, their return was -0.24%. These results did not support my European match
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hypothesis, as AS Roma had a better average daily net return after winning a domestic match
compared to a European match.
AS Roma Predictive Model
After running several different regression models for AS Roma, their strongest predictive model
for their average daily net return included just the rivalry variable. The AS Roma predictive
model came out to be Average Daily Net Return = -0.20% + 1.57%(Rival). The R-squared
value for this model was calculated to be 0.008, meaning 0.80% of the variance in the average
daily net return of AS Roma’s stock was captured by the rival variable. The p-value for the
rivalry variable in this model 0.215, indicating a statistically significant relationship between
the rivalry variable and the dependent average daily net return variable.
SL Benfica (SLBEN.LS)
SL Benfica plays in the Portuguese Primeira Liga and is publicly traded in Portugal on the
Euronext Lisbon Exchange. Their current total market capitalization is about $87 million. SL
Benfica’s overall standard deviation of net returns is 4.45%, compared to 1.28% for the PI 20
which is the benchmark for the Euronext Lisbon exchange. There is an overall 3.17% difference
in the standard deviation of the returns for SL Benfica and the PI 20 benchmark.
Figure 7: Line chart that shows the price movement of SLBEN.LS from 2013 – 2021.
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The results of SL Benfica’s net returns indicate a positive relationship between their average
daily net return and match results. When SL Benfica won a match their average daily net return
was 0.59%, compared to 0.43% after they suffered a defeat. While there was only a 0.13%
difference in SL Benfica’s daily average net returns after a win versus a loss, it still supports
my first match result hypothesis.
In the Portuguese Primeira League SL Benfica’s main rivals are Sporting Club Portugal, FC
Porto, and Sporting Club de Braga. When SL Benfica played a match against one of these
teams, the rivalry variable was set equal to 1. The calculated results did not support my second
rivalry hypothesis. SL Benfica’s average daily net return after a win against one of their rivals
was 0.16%, compared to a net return of 0.63% after a win against a non-rival. SL Benfica’s
average daily net return was 0.47% higher after a win against a non-rival than a win against a
rival.
When testing my European match hypothesis for SL Benfica, the results strongly supported my
hypothesis. SL Benfica’s average daily net return after winning a European tournament match
was 0.68%, compared to just 0.56% after winning a domestic Portuguese Primeira League
match. European matches seemed to have a more positive influence on SL Benfica’s stock than
domestic league matches.
SL Benfica Predictive Model
After running a number of regression models with different combinations of variables I found
the strongest predictive model to include only the rivalry variable. The SL Benfica predictive
model came out to be Average Daily Net Return = 0.66% - 0.44%(Rival). The R-squared value
for this model was calculated to be 0.0011, which means that 0.11% of the variance in the
dependent average daily net return was captured by the independent rival variable. The
respective p-value for the rival variable was 0.50, which indicates a statistically insignificant
relationship between the independent and dependent variables.
Match Results and the Equity Value of Publicly Traded Soccer Teams
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Celtic FC (CCP.L)
Celtic FC plays their matches in the Scottish Premiership and are publicly traded in the United
Kingdom on the London Stock Exchange. Their current total market capitalization is $106.8
million. Celtic FC’s net returns were among the least volatile in the sample, as their standard
deviation of returns was calculated to be 1.50%. The FTSE 100’s standard deviation of returns
during this time period was 1.29%. This resulted in only a 0.21% difference in the standard
deviation of returns for Celtic FC and the benchmark FTSE 100.
Figure 8: Line chart that shows the price movement of CCP.L from 2012 – 2021.
The results of Celtic FC’s net returns do not indicate a positive relationship between match
results and average daily net return. When Celtic FC won a match, their calculated average
daily net return was -1.03%, compared to -1.07% after they suffered a defeat. Celtic FC had a
strong negative relationship between match results and average daily net return. During the
observed time period Celtic FC’s overall average daily net return was -1.02%, so returns after
a match was played were actually lower than their overall average return.
One of the most intense rivalries in all of professional soccer is between Celtic FC and Rangers.
In addition to Rangers, I determined Celtic FC’s other rivals to be Hearts, Aberdeen, and Saint
Mirren. When Celtic FC played a match against one of these teams the rival variable was set
equal to 1. The calculated results did not support my second rivalry hypothesis as Celtic FC’s
average daily net return after defeating a rival was calculated to be -0.05%, whereas it was
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0.05% after beating a non-rival. While it was only a 0.10% difference, Celtic FC still had better
average daily net returns after beating a non-rival compared to a rival.
When testing my European match hypothesis for Celtic FC, the results did not strongly support
my hypothesis. Their returns were nearly the same after winning a domestic match versus a
European match. After winning a European match, Celtic FC’s average daily net return was
calculated to be 0.02% and 0.04% after winning a domestic Scottish Premiership match. This
could be attributed to the fierce rivalries between club teams in Scotland.
Celtic FC Predictive Model
When running different regression models for Celtic FC, I found the strongest predictive model
to include the match result and match type variables. The Celtic FC predictive model came out
to be Average Daily Net Return = -1.98% + 0.17%(Match Result) + 1.72%(Match Type). The
R-squared value for this model was calculated to be 0.28, meaning that 28% of the variance in
Celtic FC’s average daily net returns is accounted for by the independent match result and match
type variables. The p-value for the match result variable was 0.001, and the p-value for the
match type variable was 9.19 x 10
-28
, indicating a statistically significant relationship between
the independent and dependent variables.
FC Porto (FCP.LS)
FC Porto plays in the Portuguese Primeira Liga and is publicly traded in Portugal on the
Euronext Lisbon Exchange. Their current total market capitalization is about $23.6 million. FC
Porto’s overall standard deviation of net returns over the observed period was 5.09%, compared
to 1.01% for the PI 20 which is the benchmark for the Euronext Lisbon exchange. There is an
overall 4.08% difference in the standard deviation of the returns for SL Benfica and the PI 20
benchmark, which was one of the largest differences in standard deviations among teams in the
sample.
Match Results and the Equity Value of Publicly Traded Soccer Teams
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Figure 9: Line chart that shows the price movement of FCP.LS from 2012 – 2021.
The results of FC Porto’s returns indicated a strong positive relationship between their daily net
returns and match results. FC Porto had an average daily net return of 0.41% after a match win
compared to a -0.88% return after a loss. This resulted in a 1.29% difference in FC Porto’s
average daily net return after they win a match versus when they lose. During the observed time
period, FC Porto’s overall average daily net return was 0.17%, so winning a match had a strong
positive influence on their stock price.
FC Porto’s rivals were determined to be Sporting Club Portugal, Club de Braga, and SL
Benfica. Anytime FC Porto played a match against one of these clubs, the rival variable was set
equal to 1. The results strongly supported my second rivalry hypothesis. FC Porto’s average
daily net return after a rivalry win was calculated to be 1.79%, compared to just 0.25% after a
non-rivalry win. This resulted in a difference of 1.54% in average daily net return between when
FC Porto defeats a rival compared to a non-rival.
When testing my third European match hypothesis for FC Porto, the results did not support my
hypothesis. FC Porto’s average daily net return after winning a European match was 0.23%,
compared to 0.45% after winning a domestic match. This can be attributed to the intense
rivalries within the Portuguese Primeira League.
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FC Porto Predictive Model
When running different regression models for FC Porto, the strongest predictive model included
the match result and rival variables. FC Porto’s predictive model came out to be Average Daily
Net Return = -0.83% + 0.38%(Match Result) + 1.26%(Rival). The R-squared for this model
was calculated to be 0.014, which means that 1.4% of the variance in FC Porto’s average daily
net return is captured by the match result and rival variables. The respective p-values for the
match result and rival variables were 0.08 and 0.10, indicating a statistically significant
relationship between the dependent and independent variables.
Lazio (SSL.MI)
Lazio plays in the Italian Serie A, and they are publicly traded in Italy on the Milan Stock
Exchange. Their current market capitalization is about $72.5 million. In terms of overall
volatility, Lazio’s standard deviation of daily returns after a match was played was 2.38%. The
benchmark’s standard deviation of daily returns after matches for the observed time, which was
1.39%. The difference in standard deviation for Lazio and the benchmark was found to be
0.99%.
Figure 10: Line chart that shows the price movement of SSL.MI from 2012 – 2021.
The results of Lazio’s returns indicate a strong positive relationship between their average daily
net return and match results. Lazio had an average daily net return of 1.10% after a match win
compared to just a 0.54% net return after they suffered a defeat. Lazio’s average daily net return
after a win was over double what it was after a match loss. During the observed period, Lazio
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had an average daily net return of 0.87% after all matches. This demonstrates that match wins
had a positive impact on Lazio’s average daily net return.
Lazio’s rivals in Serie A were determined to be Atalanta, Fiorentina, Napoli, and Juventus.
Anytime Lazio played a match against one of these teams the rivalry variable was set equal to
1. The results did not support my second rivalry hypothesis, as Lazio’s average daily net return
after defeating a rival was calculated to be 0.96%, compared to 1.11% after defeating a non-
rival.
Lazio has had a long history of qualifying for European tournaments. When testing my third
European match hypothesis, the results did not support my hypothesis. Lazio’s average daily
net return after winning a European tournament match was 1.06%, compared to 1.12% after a
domestic win. This can be attributed to fans being more passionate about matches in Serie A
than continental matches against clubs from other countries.
Lazio Predictive Model
After running different types of regression models for Lazio, the strongest predictive model for
their average daily net return included only the match result variable. Lazio’s predictive model
came out to be Average Daily Net Return = 0.60% + 0.17%(Match Result). The R-squared for
this model was calculated to be 0.01, meaning that 1% of the variance in Lazio’s average daily
net return is captured by the independent match result variable. The p-value for the match result
was 0.18, indicating a statistically significant relationship between the independent and
dependent variables.
Ajax (AJAX.AS)
Ajax are a professional club based in Amsterdam and they play their matches in the Eredivisie,
which is the top professional soccer league in the Netherlands. They are publicly traded on the
Amsterdam Stock Exchange. Their current total market capitalization is about $201 million.
When looking at their volatility metrics, Ajax’s overall standard deviation of net returns over
the observed period was calculated to be 2.19%. The Amsterdam Stock Exchange benchmark’s
Match Results and the Equity Value of Publicly Traded Soccer Teams
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standard deviation of daily returns over the same period was only 1.02%. This shows Ajax’s
individual stock was about 1.17% riskier than the benchmark over the same period.
Figure 11: Line chart that shows the price movement of AJAX.AS from 2012 – 2021.
The results of Ajax’s returns indicate a positive relationship between average daily net return
and match wins. After Ajax won a match, their calculated average daily net return was 0.20%,
compared to just 0.12% after they suffered a defeat. Over the entire observed time period, Ajax
had an average daily net return of 0.22% after a match was played. While there was still a
positive relationship daily net return and match wins, Ajax’s positive match results did not have
a great influence on their daily net returns.
In the Eredivisie, it was determined that Ajax had four main rivals. Their rival clubs are
Feyenoord, PSV Eindhoven, Vitesse, and AZ Alkmaar. Whenever Ajax played a match against
one of these clubs the rivalry variable was set equal to 1. The results slightly supported my
second rivalry match hypothesis. After winning a match against a rival, Ajax’s average daily
net return was 0.22%, compared to an average net return of 0.20% when winning a match
against a non-rival. This resulted in a small difference of only 0.02% when Ajax defeated a
rival club versus a non-rival.
When testing my third European match hypothesis for Ajax, the results strongly supported my
hypothesis. When Ajax won a European match, their average daily net return was calculated to
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be 0.45%, compared to just 0.15% after winning a domestic match in the Eredivisie. Ajax had
a 0.30% better net return when winning a European match versus winning a match in the
Netherlands.
Ajax Predictive Model
When running different regression models for Ajax, their strongest predictive model included
only the match type variable. Ajax’s predictive model came out to be Average Daily Net Return
= 0.14% + 0.34%(Match Type). The R-squared for this model was calculated to be 0.0045,
meaning that 0.45% of the variance in Ajax’s average daily net return is captured by the
independent match type variable. The p-value for the match type variable in this model was
0.16, indicating a statistically significant relationship between the independent and dependent
variables in this model.
FC Copenhagen (PARKEN.CO)
FC Copenhagen are a professional club based in Copenhagen and they play their matches in the
Danish Superliga, which is the top professional soccer league in Denmark. They are publicly
traded on the Nasdaq Copenhagen. Their current total market capitalization is about $1.09
billion. When looking at their volatility metrics, FC Copenhagen’s overall standard deviation
of net returns over the observed period was calculated to be 2.31%. The Nasdaq Copenhagen
benchmark’s standard deviation of daily returns over the same period was only 1.11%. This
shows FC Copenhagen’s individual stock was about 1.20% riskier than the benchmark over the
same period.
0
20
40
60
80
100
120
140
PARKEN.CO Adj Close After Match Played
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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Figure 12: Line chart that shows the price movement of PARKEN.CO from 2012 – 2021.
The results of FC Copenhagen’s returns indicate a negative relationship between average daily
net return and match results. After FC Copenhagen won a match their average daily net return
was calculated to be -0.21%, and when they lost a match it was -0.27%. While their returns
were slightly better after winning a match, the results still do not support my first match
hypothesis as a negative relationship was demonstrated. Over the observed period FC
Copenhagen’s overall average daily net return was -0.23%, so their net returns were not heavily
affected by any match results.
In the Danish Superliga, FC Copenhagen was determined to have four main rivals. These four
rivals were AGF, Midtjylland, Nordsjælland, and Randers. When FC Copenhagen played a
match against one of these teams the rivalry variable was set equal to 1. The results did support
my second rivalry hypothesis as FC Copenhagen’s average daily net return after a rivalry win
was -0.11%, and after a non-rivalry win it was -0.23%. So, FC Copenhagen’s net returns were
better after defeating a rival compared to a non-rival.
When testing my third European match hypothesis for FC Copenhagen, the results did not
support my hypothesis. After winning a European match, FC Copenhagen’s average daily net
return was -0.44%, compared to -0.14% when winning a match in the Danish Superliga. They
had a 0.30% better return after winning a Domestic game versus a European game.
FC Copenhagen Predictive Model
When running different regression models for FC Copenhagen, their strongest predictive model
included just the rival variable. FC Copenhagen’s predictive model came out to be Average
Daily Net Return = -0.28% + 0.29%(Rival). The R-squared value for this model was calculated
to be 0.0025, meaning that 0.25% of the variance in FC Copenhagen’s average daily net return
is captured by the independent rivalry variable. The p-value for the rivalry variable was 0.36,
indicating a weakly significant statistical relationship between the independent and dependent
variables in the model.
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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Sporting Club Portugal (SCP.LS)
Sporting Club Portugal are a professional club based in Lisbon and they play their matches in
the Primeira Liga, which is the top professional soccer league in Portugal. They are publicly
traded on the Euronext Lisbon Exchange. Their current total market capitalization is about
$48.25 million. When looking at their volatility metrics, Sporting Club Portugal’s overall
standard deviation of net returns over the observed period was calculated to be 6.13%. The
Euronext Lisbon benchmark’s standard deviation of daily returns over the same period was
only 1.05%. This shows Sporting Club Portugal’s individual stock was 5.08% riskier than the
benchmark over the same period.
Figure 13: Line chart that shows the price movement of SCP.LS from 2012 – 2021.
The results of Sporting Club Portugal’s returns indicated a negative relationship between
average daily net returns and match wins. After Sporting Club Portugal won a match, there
average daily net return was -0.11%, whereas after a loss it was 0.80%. This was a rare case in
the sample, as Sporting Club Portugal’s net returns were better after a loss. Their overall average
daily net return in the observed period was 0.07%, so their returns were better than their average
after a loss.
In the Primeira League, it was determined that Sporting Club Portugal had three main rivals.
These rivals were FC Porto, SL Benfica, and Sporting Club de Braga. Whenever Sporting Club
Portugal played a match against one of these teams, the rivalry variable was set equal to 1. The
0
0.2
0.4
0.6
0.8
1
1.2
1.4
SCP.LS Adj Close After Match Played
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
- 35 -
results did not support my second rivalry hypothesis, as after Sporting Club Portugal won a
rivalry match their average daily net return was -0.20%, compared to -0.11% after a non-rival
win. Sporting Club Portugal’s average daily net return was 0.09% better after winning a match
against a non-rival compared to beating a rival.
When testing my third European match hypothesis for Sporting Club Portugal, the results
strongly supported my hypothesis. Their average daily net return after winning a European
match was 2.04%, compared to -0.40% after winning a domestic match. European matches for
Sporting Club Portugal seemed to generate more positive investor sentiment than domestic
matches.
Sporting Club Portugal Predictive Model
When running different regression models for Sporting Club Portugal, their strongest predictive
model included only the rivalry variable. Sporting Club Portugal’s predictive model came out
to be Average Daily Net Return = -0.15% + 1.47%(Rival). The R-squared for this model was
calculated to be 0.007, meaning that 0.70% of the variance in Sporting Club Portugal’s average
daily net return was captured by the independent rivalry variable. The p-value for the rivalry
variable was 0.11, indicating a statistically significant relationship between the independent and
dependent variables in the model.
CONCLUSION
After taking into account the existing literature and results from the regression analysis, the
overarching hypothesis, “Match wins will have a strong positive correlation to the stock returns
of publicly traded soccer teams”, was proven to be true. Twelve of the thirteen teams in the
sample demonstrated stronger average daily net returns after the team won a match compared
to when they lost a match. The only team from the sample to not show this was Sporting Club
Portugal. The other two hypotheses surrounding rivalry matches and European matches were
proven to be true for some teams, but not others. Each club’s individual stock told their own
respective story. The strength to which the rivalry and European match variables affected each
individual team’s stock was unique. The respective p-values of the independent variables in
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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each club’s predictive model showed how significant they were in the model. Every predictive
model had a relatively low R-squared value which can be attributed to the multitude of factors
that affect the price movement of stocks every day. While competitive match factors do play a
role in affecting the daily net returns of publicly traded soccer teams, they only account for a
small portion of what influences these stocks. Publicly traded soccer teams are very specialized
assets, and it can be seen they are all very volatile compared to their respective benchmarks. If
an individual were looking to incorporate these assets into an investment portfolio, hedging
strategies must be used to mitigate the amount of risk that comes with these stocks.
Taking all these results into consideration, competitive match factors such as match results,
rivalries, and European matches play a role in affecting the day-to-day price movements of
publicly traded soccer teams. However, the degree to which each of these variables, along with
many others, affect the daily net returns of these assets is unique to the individual team. Winning
a rivalry or European match could generate more positive investor sentiment for one club than
another. It is in the best interest of each of the teams in the sample to do everything they can to
win, as winning seems to have a positive influence on their stock price.
FURTHER ANALYSIS
One of the ways I would like to conduct a further analysis for each of these teams would be to
look at how player signings and other financial transactions affected the daily returns for each
of the clubs. Utilizing an event study and regression would be beneficial methods for me to use
for this. While some clubs spend their money more freely and frequently than others, an event
study would allow me to analyze the efficiency of individual player transactions for these clubs
in terms of how well their stock performs on a day-to-day basis. Additionally, I would also like
to conduct further analysis into the match performance of publicly traded clubs versus privately
owned clubs. A basic statistical analysis of how teams perform in each season using variables
such as expected match outcome, player efficiency ratings, and points would allow me to
perform an in-depth analysis on how ownership structure influences the performance of soccer
clubs. With all the variables that affect publicly traded soccer teams, it would be interesting to
get a closer look at player transactions and ownership structure in particular.
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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APPENDICES
Appendix A – Complete Regression Results
Manchester United (MANU)
Regression
Statistics
Multiple R
0.1301671
R Square
0.0169435
Adjusted R Square
0.0131184
Standard Error
0.016681
Observations
517
Coefficients
Standard
Error
t Stat
P-value
Lower 95%
Intercept
-0.0003
0.0014
-0.1888
0.8504
-0.0030
Result
0.0011
0.0006
1.9849
0.0477
0.0000
Rival
-0.0036
0.0019
-1.8973
0.0583
-0.0073
Juventus (JUV.MI)
Regression
Statistics
Multiple R
0.185865
R Square
0.034546
Adjusted R Square
0.032689
Standard Error
0.029672
Observations
522
Coefficients
Standard
Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0078
0.0028
-2.7592
0.0060
-0.0134
-0.0023
Result
0.0048
0.0011
4.3135
0.0000
0.0026
0.0070
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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Borussia Dortmund (BVB.DE)
Regression
Statistics
Multiple R
0.49578
R Square
0.245798
Adjusted R
Square
0.242446
Standard Error
0.019489
Observations
453
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0155
0.0018
-8.8500
0.0000
-0.0189
-0.0121
Result
0.0086
0.0007
12.1086
0.0000
0.0072
0.0100
Rival
0.0026
0.0023
1.1431
0.2536
-0.0019
0.0072
Olympique Lyon (OLG.PA)
Regression
Statistics
Multiple R
0.3817971
R Square
0.1457691
Adjusted R Square
0.143932
Standard Error
0.0234641
Observations
467
Coefficients
Standard Error
t Stat
P-value
Lower
95%
Upper
95%
Intercept
-0.0114
0.0018
-6.2724
8.141E-10
-0.0149
-0.0078
Result
0.0074
0.0008
8.9078
1.181E-17
0.0057
0.0090
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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Galatasaray SK (GSRAY.IS)
Regression Statistics
Multiple R
0.3297765
R Square
0.1087525
Adjusted R Square
0.1022471
Standard Error
0.0343464
Observations
415
Coefficients
Standard
Error
t Stat
P-value
Lower
95%
Upper
95%
Intercept
-0.0196
0.0035
-5.60159
3.895E-08
-0.0264
-0.0127
Result
0.0097
0.0014
7.0495
7.637E-12
0.0070
0.0124
Match Type
0.0070
0.0050
1.3968
0.1632
-0.0028
0.0168
AS Roma (ASRAF)
Regression Statistics
Multiple R
0.09264109
R Square
0.00858237
Adjusted R Square
0.00304373
Standard Error
0.0481474
Observations
570
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0021
0.0037
-0.5701
0.5693
-0.0095
0.0053
Rival
0.0157
0.0126
1.2448
0.2148
-0.0092
0.0406
SL Benfica (SLBEN.LS)
Regression
Statistics
Multiple R
0.033831
R Square
0.001145
Adjusted R Square
-0.0014
Standard Error
0.044536
Observations
394
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
0.0066
0.0024
2.7218
0.0068
0.0018
0.0113
Rival
-0.0044
0.0065
-0.6702
0.5031
-0.0172
0.0085
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
- 40 -
Celtic FC (CCP.L)
Regression Statistics
Multiple R
0.533212
R Square
0.284315
Adjusted R Square
0.280305
Standard Error
0.01269
Observations
360
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0198
0.0015
-13.4839
0.0000
-0.0227
-0.0169
Result
0.0017
0.0005
3.1436
0.0018
0.0006
0.0027
Match Type
0.0172
0.0014
11.9089
0.0000
0.0144
0.0200
FC Porto (FCP.LS)
Regression
Statistics
Multiple R
0.116434
R Square
0.013557
Adjusted R Square
0.008181
Standard Error
0.050722
Observations
370
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0083
0.0057
-1.4587
0.1455
-0.0196
0.0029
Result
0.0038
0.0022
1.7287
0.0847
-0.0005
0.0082
Rival
0.0126
0.0077
1.6382
0.1022
-0.0025
0.0278
Lazio (SSL.MI)
Regression Statistics
Multiple R
0.097692
R Square
0.009544
Adjusted R Square
0.00419
Standard Error
0.023708
Observations
489
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
0.0060
0.0027
2.2097
0.0284
0.0006
0.0113
Result
0.0017
0.0013
1.3351
0.1835
-0.0008
0.0043
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
- 41 -
Ajax (AJAX.AS)
Regression Statistics
Multiple R
0.067072
R Square
0.004499
Adjusted R Square
0.002226
Standard Error
0.021827
Observations
440
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
0.0014
0.0012
1.1271
0.2603
-0.0010
0.0037
Match Type
0.0034
0.0024
1.4069
0.1602
-0.0013
0.0081
FC Copenhagen (PARKEN.CO)
Regression Statistics
Multiple R
0.050251
R Square
0.002525
Adjusted R Square
-0.00046
Standard Error
0.02309
Observations
336
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0028
0.0014
-2.0282
0.0433
-0.0056
-8.5536E-05
Rival
0.0029
0.0032
0.9195
0.3585
-0.0034
0.0093
Sporting Club Portugal (SCP.LS)
Regression Statistics
Multiple R
0.085588
R Square
0.007325
Adjusted R Square
0.004414
Standard Error
0.061138
Observations
343
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-0.0015
0.0036
-0.4100
0.6821
-0.0085
0.0056
Rival
0.0147
0.0093
1.5863
0.1136
-0.0035
0.0330
Match Results and the Equity Value of Publicly Traded Soccer Teams
Honors Thesis for Ryan Bebyn
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