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Franchisee’s violation or breach of any contract, federal, state, or local law, regulation, ruling, standard,
or directive or of any industry standard; libel, slander or any other form of defamation by Franchisee;
Franchisee’s violation or breach of any warranty, representation, agreement, or obligation in this
Agreement; any acts, errors, or omissions of Franchisee or any of his/her agents, servants, employees,
contractors, partners, proprietors, affiliates, or in any manner in connection with the Franchised Business;
the inaccuracy, lack of authenticity, or non-disclosure of any information by Franchisee; any service
provided by Franchisee at, from, or related to the operation at the Approved Location or from the Service
Vehicle; or any services provided by any affiliated or non-affiliated participating entity. For the purpose
of this Section, the term “losses and expenses” shall be deemed to include all losses, compensatory,
exemplary or punitive damages, fines, charges, costs, expenses, lost profits, attorneys’ fees, experts’ fees,
court costs, settlement amounts, judgments, compensation for damages to Franchisor’s reputation and
goodwill, costs of or resulting from delays, financing, costs of advertising material and media time/space,
and costs of changing, substituting, or replacing same, and any and all expenses of recall, refunds,
compensation, public notices, and other such amounts incurred in connection with the matters described.
Franchisee agrees to give Franchisor notice of any such action, suit, proceeding, claim, demand, inquiry,
or investigation. Franchisor reserves the right to assume the defense for such action, suit, proceeding,
claim, demand, inquiry or investigation, at Franchisee’s expense. The foregoing indemnification shall not
apply to losses or expenses arising from Franchisor’s gross negligence or willful acts.
13.3.1 At the expense and risk of Franchisee, Franchisor may elect to assume (but under
no circumstance is obligated to undertake) the defense and/or settlement of any such action, suit,
proceeding, claim, demand, inquiry or investigation, provided that Franchisor will seek the advice and
counsel of Franchisee and shall keep Franchisee informed with regard to any such proposed or
contemplated settlement(s). Such an undertaking by Franchisor shall in no manner or form diminish
Franchisee’s obligation to indemnify Franchisor and to hold it harmless.
13.3.2 All losses and expenses incurred under this Section 13.3 shall be chargeable to
and paid by Franchisee pursuant to his/her obligations of indemnity under this Section, regardless of any
actions, activity or defense undertaken by Franchisor or the subsequent success or failure of such actions,
activity or defense.
13.3.3 The Indemnitees do not assume any liability whatsoever for acts, errors, or
omissions of those with whom Franchisee may contract, regardless of the purpose. Franchisee shall hold
harmless and indemnify the Indemnitees for all losses and expenses which may arise out of any acts,
errors, or omissions of these third parties.
13.3.4 Under no circumstances shall the Indemnitees be required or obligated to seek
recovery from third parties or otherwise mitigate their losses in order to maintain a claim against
Franchisee. Franchisee agrees that the failure to pursue such recovery or mitigate loss will in no way
reduce the amounts recoverable by the Indemnitees from Franchisee.
13.4 Indemnification by Franchisor
Franchisor agrees at all times to defend, at its own cost, and to indemnify and hold harmless to
the fullest extent permitted by law Franchisee, its corporate parent, the corporate subsidiaries, affiliates,
successors, assigns, and designees of either entity, and the respective directors, officers, employees,
agents, shareholders, designees, and representatives of each from all losses and expenses (as hereinafter
defined) incurred in connection with any action, suit, proceeding, claim, demand, investigation, or formal
or informal inquiry (regardless of whether same is reduced to judgment) or any settlement thereof which
arises out of or is based upon any of the following: Franchisor’s infringement or any other violation of
any patent, trademark, or copyright or other proprietary right owned or controlled by third parties;