How the British press is reporting on the pandemic

THE

COVID

REPORT

How the

British press is

reporting on

the pandemic

2020

2021

THE PRESS has played a vital role during the

Covid-19 pandemic, informing the public of critical

public health information and scrutinising the

response to this unprecedented global health crisis.

It is clearer now than ever how essential it is for

the public to be able to turn to trusted, accountable

sources of news at such testing moments.

This report examines how IPSO, as the independent

regulator of most of the UK’s newspapers and

magazines, saw the pandemic unfolding, and how it

responded to the crisis.

A core part of IPSO’s work – and source of evidence

for this report – is the thousands of complaints it

receives each year about instances in which the

Editors’ Code of Practice may have been broken. By

its nature, looking at complaints tends to focus only

on where things have gone wrong. Yet it is notable

that of over 30,000 complaints IPSO received

in 2020, only about 10% were about Covid. This

related to 1,270 articles: a small proportion of our

complaints. This represents a vanishingly small slice

of the coverage that Covid attracted throughout the

UK press, from the time that the scale of the story

started to emerge in February 2020 – including

countless reports, graphs, “explainers”, comments

and investigations.

I have no doubt that journalism published by IPSO-

regulated titles over the last 18 months saved lives, in

the UK and around the world. But this pandemic is

not over yet. By publishing this report now, we hope

that it will inform editorial decision-making over the

next period of the pandemic and beyond, as well as

highlighting the important role that regulation plays

in ensuring that a quality, accountable press will be

here when it is needed – which, indeed, is always.

View from the Chair

IPSO Chair Lord Faulks QC

IPSO COVID REPORT 3

A GLOBAL

HEALTH

CRISIS

PORTRAIT BY NEIL COOPER

‘The press

has played

a vital role’

06 IPSO’s response

to the pandemic

08 Covid in context:

Statistics, the

news agenda and

Editors’ Code

14 Themes and

case studies

26 Privacy notices

28 Publisher

experiences

30 Looking forward

32 Regulated

publishers

IPSO describes the challenges

the pandemic posed in terms of

balancing the rights of individual’s

right to privacy with the public

interest on page 14

CONTENTS

IPSO COVID REPORT4

ABOUT

THIS

REPORT

IPSO CEO Charlotte Dewar

THIS REPORT looks primarily at the period March

2020 to April 2021, encompassing the run-up to the

ﬁrst national lockdown as the scale of the challenge

slowly dawned on the country and the world,

through to the beginning of the easing of lockdown

measures after the third lockdown.

It sets out how IPSO responded to the pandemic,

including the steps it took to disseminate

information about editorial standards issues as

they arose and privacy notices it issued on behalf of

people aﬀected by the pandemic.

Drawing on information from regulated publishers’

annual compliance statements for 2020, it provides

insight into how Covid impacted publishers’

operations and how they responded.

It draws out some of the key dilemmas we could

see that editors and journalists were grappling with,

and the approach we took to working through those

questions. Among the themes it highlights are the

use of photography, coverage of science and research,

and concerns about possible discrimination, using

case studies to highlight key decisions.

The rulings in this report illustrate the eﬀorts

made by editors and journalists to fulﬁl the Code’s

requirement to take care over accuracy, whether

or not IPSO ultimately upheld the complaint as a

breach of the Editors’ Code.

Cutting across many of these examples is the

underlying challenge that we faced: how to protect

the right to challenge, to provoke, to scrutinise as a

free press should, at a time when lives were at stake,

and information was incomplete at best.

While in some cases we found examples where

individual pieces of journalism had fallen short of the

standards we expected, this dialogue between science

and journalism was crucial to improving scientiﬁc

understanding and informing the public.

Introduction from the CEO

PORTRAIT BY NEIL COOPER

IPSO’S

RESPONSE

24 hour helpline, constantly updated advice

and guidance and real time reporting of

investigated complaints

COVID CHANGED how journalism was done, and

IPSO recognised early that regulation would play a

key role in helping the press adapt to this new world.

l Regulated, accountable news

All IPSO-regulated publications, in print and online,

must follow the Editors’ Code and are accountable to

IPSO as their independent regulator. The IPSO mark,

already displayed on all our regulated publications,

became a vital way to signal publishers’ public

commitment to accurate reporting from trusted

sources.

l Action on Covid complaints

To date IPSO has opened 77 investigations into

complaints about editorial material and journalistic

behaviour on Covid-19 which potentially breached

the Editors’ Code. All rulings on investigated

complaints are published to inform both the public

and our regulated publishers on how the Code

applies to these issues.

l Help with potential press intrusion

IPSO operated its 24-hour emergency helpline for

concerns about potential press intrusion. Privacy

notices were issued where appropriate. We also

contacted organisations on the front line to advise

them about this service, including all NHS Trusts and

hospital communications teams. Where we identiﬁed

concerns about press intrusion, both in relation to

the pandemic and other issues, we made proactive

approaches to explain how IPSO could help.

l Real-time guidance on emerging issues

IPSO published case studies as they became

available, providing immediate guidance on reporting

of Covid-related issues by drawing out key learning

points for editors and journalists.

l Regular communication

IPSO’s blog and newsletters highlighted and explained

broader issues which have come to the fore during

the pandemic, for example, on journalists and social

distancing and below the line comments, to highlight

novel issues raised by reporting during a pandemic.

l Advice

The changing climate of journalism during the

pandemic can be overwhelming for the public and

journalists alike. IPSO will continue to produce

guidance for the public and the industry to help them

navigate the rapidly changing Covid climate.

IPSO COVID REPORT 7

Six key actions

COVID IN

CONTEXT

IPSO’S COMPLAINTS process deals with potential

breaches of the Editors’ Code of Practice. Each

complaint received is assessed individually to

determine if there has been a possible breach of the

Code. If a possible breach is identiﬁed, the complaint

is investigated.

l Total complaints received

IPSO received 3,102 complaints about 1,270 separate

articles relating to Covid, around 10% of what was

ultimately a record year in 2020 for IPSO complaints.

Over 30,000 were received January to December

2020, and nearly 32,000 received during the analysis

period of March 2020 to April 2021. Nearly half of

the complaints received in the analysis period related

to one article on the Stonehaven train derailment,

which represented nearly 58% of total complaints

received during the period. [1]

Covid was one of a number of important and well-

This was IPSO’s busiest ever period, with over thirty

thousand complaints received

IPSO COVID REPORT 9IPSO COVID REPORT8

Notable themes of complaint

SUBJECT DATE COMPLA INTS PROPORTION

Stonehaven derailment complaint August 2020 16,860 Nearly 58%

Covid-related complaints 3,102 Just under 10% (9.7)

Reporting of religion, including April 2020 2,560 8%

a comment piece on Pagans

Reporting of domestic abuse, June 2020 1,119 3.5%

including an article on comments

by the ex-husband of

author J.K. Rowling

Coverage of BLM protests June 2020 1,166 3.6%

Total complaints in the period 31,953

covered issues on the news agenda during this

time. Other notable topics with high numbers of

complaints included Black Lives Matter (BLM)

movement and domestic abuse reporting.[2]

Given the enormous proliferation of channels

through which news is delivered including apps,

videos, and social media, it is impossible to

quantify with conﬁdence the proportion of content

regulated by IPSO that gave rise to a complaint,

but it is surprising and notable that under 10% of

complaints that came through IPSO related to

Covid at a time when it dominated the news

agenda to such an extent.

l Methodology

In order to identify Covid complaints, each article

complained about has been categorised according to

whether or not the main subject of the article related

in some way to the Covid-19 pandemic. This has also

allowed some core themes around topics complained

about to be identiﬁed.

[1] More on how IPSO dealt with this complaint here

https://www.ipso.co.uk/news-press-releases/news/

response-to-scottish-sun-article-headlined-death-express/

[2] These complaints were made mostly by third parties

(people not directly aﬀected by the coverage) and did not

raise any speciﬁc breaches of the Code.

35,000

30,000

25,000

20,000

15,000

10,000

5,000

MARC

H 2020

APR MAY JUN JULY AUG SEP OCT NOV DEC

JAN 2021

FEB MAR APR

31,953

TOTAL

COMPLAINTS

COVID RELATED

COMPLAINTS

3,102

Spike

represents

complaints

related to

Stonehaven

train

derailment

Total complaints received

SEVEN STAGES

IPSO COVID REPORT 11

ALMOST HALF of all Covid-related complaints were

received during the ﬁrst half of the analysis period.

Owing to the unprecedented nature of the health

crisis, complaints relate mostly to the likelihood of

lockdown measures being instituted and the accuracy

of presentation of scientiﬁc and epidemiological

information. As national lockdown was implemented,

April complaints turned towards coverage of the

Prime Minister’s battle with Covid-19, “claps for

carers” and the rising death rate of the ﬁrst wave.

May was dominated by complaints about lockdown

compliance. The summer and autumn saw low

numbers of complaints surrounding Covid-19

(though high numbers about matters unrelated

to Covid-19 including BLM, JK Rowling and

Stonehaven). An increase in complaints numbers is

not seen again until the end of the second lockdown,

around teachers returning to the classroom and

uncertainty over lockdown restrictions over

Christmas.

UK Coronavirus reporting and news agenda

IPSO COVID REPORT10

Reports that Dominic Cummings

allegedly broke lockdown rules

travelling to Durham with his family

when infected with Coronavirus

prompted highest number of Covid-

related complaints. Complaints were

received about coverage by numerous

publications. These complaints were

made by third parties and did not

raise any possible breach of the Code.

Second

Lockdown

109 complaints

Christmas

Uncertainty

406 complaints

Roadmap Out

of Lockdown

100 complaints

Third

Lockdown

259 complaints

Summer

Easing

460 complaints

Autumn

Tiers

156 complaints

Beginnings of Pandemic

and First Lockdown

1522 complaints

Late March 2020

Article speculating that Michel

Barnier, then Chief Brexit Negotiator

for the European Union, had possibly

infected Prime Minister Boris

Johnson with Covid-19. Complaints

were mostly about accuracy

concerns, made by third parties and

did not raise any possible breach of

the Code because claims were clearly

distinguished as conjecture.

Late March 2020

Late May 2020

Reporting in national newspapers

about the origins of imported

Coronavirus cases prompted

accuracy complaints. Reporting on

a Glasgow stabbing in which the

assailant had been conﬁned in a hotel

for fear of Coronavirus saw a further

complaint spike. Complaints about

the origins of imported infections

were investigated and subsequently

upheld. Complaints about the

Glasgow stabbing did not raise any

possible breach of the Code.

Late June 2020

300

250

200

150

100

Daily Covid complaints

Coverage of teachers and schools

returning prompts spike in complaints

after second national lockdown.

Mid December 2020

1 March 2020 – 22 June 2020 23 June – 13 September 14 September – 4 November 5 Nov – 1 Dec 2 Dec – 5 Jan 2021 6 January – 21 February 22 February – 1 April

ALL COMPLAINTS to IPSO must be made under the

Editors’ Code. The majority of complaints were made

under Clause 1 (Accuracy). Given the fast-moving

nature of information during the pandemic and some

of the challenges of reporting, it is not surprising that

many concerns related to accuracy.

There were also a number of privacy and harassment

concerns, mostly relating to so-called “super

spreaders” and those suﬀering with Covid-19

infections at the beginning of the period. Complaints

about potential discrimination are also notable. Most

complaints related to perceived discrimination against

speciﬁc groups rather than an individual, which does

not fall under the remit of the Editors’ Code.

Complaints can be made under more than one clause

of the Code, so the cumulative total of complaints

in the chart below is higher than the total of Covid

complaints received.

THE

EDITORS’

CODE

Covid complaints by Editors’ Code clause

Covid complaints

by numbers

All complaints are carefully assessed,

and if any complaint might be a potential breach of the

Editors’ Code, it is investigated fully.

Covid complaints received by Editors’ Code clause

Clause 1 Accuracy 2581 83%

Clause 2 Privacy 851 27%

Clause 3 Harassment 540 17.4%

Clause 4 Intrusion into grief 380 12%

Clause 5 Suicide 14 0.45%

Clause 6 Children 113 3.6%

Clause 7 Children in sex cases 7 0.2%

Clause 8 Hospitals 84 2.7%

Clause 9 Reporting of crime 189 6%

Clause 10 Clandestine devices 52 1.7%

Clause 11 Victims of sexual oences 14 0.45%

Clause 12 Discrimination 563 18%

Investigations opened into Covid-related issues

Rulings issued

Corrections published*

Related privacy notices issued

3102

Complaints and enquires received

about Covid related content

*Includes

corrections required by

IPSO and settlements

agreed by the publication

and complainant to resolve

a complaint

IPSO COVID REPORT12

Case studies highlight challenging areas of the Code

SOME COMPLAINTS raised concerns that images

used to illustrate articles created a misleading

impression – particularly around social distancing and

whether this was being adhered to during lockdowns.

Use of images falls under Clause 1 (Accuracy)

which makes clear that editors and journalists must

take care not to publish inaccurate, misleading or

distorted information or images.

Images and Accuracy

SIX KEY

THEMES

IPSO COVID REPORT14

Various Daily Express

IPSO RECEIVED 22 complaints that a photograph

published on the front page of the Daily Express

was inaccurate. The image, of large crowds on

Brighton promenade, accompanied an article

about warnings for breaking social distancing

rules. Complainants said the photo had been

taken last summer, and claimed that some

cranes appearing in the picture had since been

removed.

The Express denied the image was inaccurate.

It provided the metadata for the picture, which

showed it had been taken a day before publication.

The publication also provided a Twitter post by

a member of the public in which they apologised

for initially alleging that the article was inaccurate.

This person had since stood from where the

photograph was taken from and conrmed that

the same cranes that had appeared in the photo

were present.

IPSO’s Complaints Committee did not uphold

the complaints as metadata provided by the

publication demonstrated that the photo was

contemporaneous and therefore not misleading.

Photographs which allegedly showed lapses in social

distancing led to complaints about distortion in images

IMAGES

Photography is covered under Clause 1

Crowds on Brighton

beach during lockdown

NOT UPHELD

USE OF statistics was a common concern and

particular challenge given the rapidly changing

nature of information and the proliferation of

diﬀerent calculations and analysis. Statistics and

numbers were crucial to the reporting of the

pandemic, and this was extremely challenging given

the fast-moving nature of the data and the fact that

data sets were of varying quality.

In Forth v The Sunday Telegraph, a complaint

centred on rate of new Covid infections based on

statistics from SAGE. The complainant disputed the

accuracy of the claim using diﬀerent ﬁgures provided

by the World Health Organisation.

IPSO’s Complaints Committee did not uphold

the complaint, recognising that there are multiple

sources which newspapers are entitled to rely on, so

long as they make clear the basis of their claims.

In Portes v Metro, the headline of an article on

increases in non-Covid deaths using Oﬃce of

National Statistics ﬁgures created the misleading

impression that deaths had risen sharply, whereas

they had in fact been displaced from hospital to

home. The article was misleading on a matter of

signiﬁcance during a public health emergency. The

complaint was upheld and Metro was ordered to

publish an adjudication with a front page reference.

Forth The Sunday Telegraph

CHRIS FORTH complained that The Sunday

Telegraph breached Clause 1 (Accuracy) in a

report on information presented to the Scientic

Advisory Group for Emergencies (SAGE). The

complainant said that the number of new cases of

Covid-19 in the article was inaccurate and pointed

to World Health Organisation data showing a lower

number of recorded cases at the time in question.

The publication did not accept that it had

breached the Code. It said that gures on Covid-19

infections are compiled by various bodies and that

inevitably there would be discordant results

based on diering methodologies. In this

case, the publication said it was reporting

accurately on gures given to SAGE.

The Committee recognised that when reporting

on COVID19, there are multiple sources which

newspapers are entitled to rely on but they

must make clear the basis of their claims. In this

instance, the article had accurately reported

information provided by a person who attended

SAGE meetings, and had made clear it was

discussing the ndings of SAGE. It did not purport

to be reporting the ocial daily conrmed

infection rate released by the Government, and

therefore was not misleading in the way the

complainant had suggested. The publication had

taken care not to publish inaccurate information.

The complaint was not upheld.

With statistical methdologies changing and disputed,

making clear the source of evidence was important

Use of Statistics

SIX KEY

THEMES

Tarman mirror.co.ukIMAGES

GLEN TARMAN complained that mirror.co.uk

breached Clause 1 (Accuracy) in an article about

cyclists allegedly ignoring lockdown rules. The

article was accompanied by a photograph of six

cyclists stopped at a junction (above).

The complainant, one of the cyclists pictured, said

that the article and image were misleading. He

said that he had been cycling for exercise with one

other member of his household, as permitted by

government guidelines at the time. He said that

he did not know or engage with any of the other

cyclists pictured and always maintained a two-

metre distance from them. He said that the angle

of the photo gave a distorted impression of the

distance between him and the other cyclists.

The publication did not accept it had breached

the Code. It maintained that the photo did not

distort the position of the cyclists and provided

Photographs showing individuals allegedly failing to

maintain social distancing led to disputes about how

guidance and laws applied

IPSO ruled that an image of cyclists stopping at

junction did not prove lockdown rules were broken

IPSO did not uphold complaint about the rate of Covid

infections based on statistics from SAGE

photographs taken by the photographer in the

same set. It said that the distance kept between

the cyclists in the disputed image was not in line

with the government’s guidelines at the time of

publication.

The Complaints Committee found that the

suggestion that the complainant was ignoring

lockdown rules was signicant, given that he

was clearly identiable. Just because he was

shown cycling in close proximity to others, when

guidelines at the time did not allow people to

meet members of a dierent household, did not

mean he was breaking or ignoring the rules. The

complaint was upheld and standalone correction

was required in addition to amendment to online

article.

IPSO COVID REPORT16

STATISTICS

UPHELD

NOT UPHELD

BEN CAWTHRA / LONDON NEWS PICTURES 2020

IPSO COVID REPORT 17

MANY COMPLAINTS related to comment and

opinion were about accuracy, speciﬁcally where

particular data had been selected to support a

point of view. In Bromley v the Spectator, the

complaint hinged on the accurate presentation

of data chosen to support the view advanced in

the piece. Publications are free to publish articles,

including those by subject experts with a speciﬁc

point of view, and for them to defend their choice of

valid data and statistics. However, even in opinion

and comment pieces care must still be taken over

accuracy. The Complaints Committee upheld a

complaint about a comment piece on herd

immunity in the Telegraph, despite it being

presented as such, due to misrepresentation of the

data used.

Opinion Pieces

IPSO COVID REPORT 19

Portes MetroSTATISTICS

JONATHAN PORTES complained that Metro

breached Clause 1 (Accuracy) in an article

headlined “DEATH TOLLS SOAR ... NOT FROM

COVID”. He said the headline and standrst gave

the misleading impression that non-Covid deaths

from a variety of diseases had risen very sharply,

when the ONS gures the article was based on did

not show extra deaths from these causes. He said

the statistics related only to deaths at home and

the article failed to mention that deaths in other

settings, such as hospitals, had fallen. He also said

that the claim that deaths were “up 26,000 on

the same period last year” was inaccurate. The

increase cited was against the ve-year average,

not gures from the preceding year.

The publication did not accept that the article

breached the Editors’ Code. It said the headline

Accurate presentation of statistics is vital to keeping the public

well-informed. They must be presented within their accurate

context and headlines must be supported by the text

Upheld complaint about misrepresented statisitcs

resulted in adjudication with front page reference

was supported by the text of the article, which

made clear the headline referred to deaths “at

home” rather than overall deaths. It said this was

supported by comments included in the article.

The publication accepted that the data published

by the ONS showed that deaths at home were up

26,000 against the ve-year average. It oered

to publish a correction in its page 2 corrections

column, which the complainant said was

inadequate as it did not address the main point of

complaint and was insuciently prominent.

Whilst the front-page article included the phrase

“deaths at home”, it was not until page 6 that the

article referred to the displacement of deaths from

hospital settings by quoting a statistician. The

Committee considered that this presentation gave

the impression that there had been an increase in

overall deaths and was misleading.

The Committee also found that the article had

incorrectly reported home deaths were up

26,000 “on the same period last year”, with the

newspaper accepting that this was based on the

ve-year average. This represented a further

failure to take care not to publish inaccurate

information.

The Committee considered the article was

misleading on a matter of great signicance

during a global public health emergency. The

complaint was upheld it was ordered to publish

an adjudication, which should be referenced on

the front page of the newspaper.

Whitehead telegraph.co.uk

JAMES WHITEHEAD complained that telegraph.

co.uk breached Clause 1 (Accuracy) in a comment

piece on Britain pursuing a Coronavirus ‘herd

immunity’ strategy. The complainant said that the

basis of the author’s claim was inaccurate, as no

natural immunity to Covid-19 would be gained by

people who have had a common cold caused by a

Coronavirus. The complainant said that therefore

the author’s claim that London would reach herd

immunity on this basis was also inaccurate.

The publication did not accept it had breached

the Code. It emphasised that the article was

clearly presented as an opinion piece on a topic of

Disputes of fact involving comment pieces were considered in

context, but requirements to take care over accuracy applied

considerable scientic uncertainty.

The Committee ruled that in the context of this

article, readers would judge the term ‘natural

immunity’ as meaning possessing antibodies

oering protection from contracting Covid-19,

which was not accurate in this circumstance.

As a result, both statements were signicantly

misleading and the Committee ordered a stand-

alone correction and correction added to the

online article.

IPSO upheld a comment piece on herd immunity

OPINION

SIX KEY

THEMES

UPHELD

IPSO COVID REPORT18

Devlin dailyrecord.co.uk

MICHAEL DEVLIN complained that dailyrecord.

co.uk breached Clause 1 (Accuracy) in an article

about the Scottish First Minister Nicola Sturgeon’s

socially distanced visit with her parents. The

complainant said that the article and its related

Facebook post were inaccurate because the

accompanying photograph (which was taken

prior to the Covid pandemic) gave the misleading

impression that Ms Sturgeon had breached social

distancing guidelines.

The publication said the headline of the article made

clear that the visit had been “socially distanced” and

that this was reiterated throughout the article.

In its ruling, IPSO’s Complaints Committee

Social media posts must be supported by text of the

linked article. Posts cannot rely on the article text to

correct misleading impressions

A correction was required on Facebook following an

upheld complaint about a Nicola Sturgeon article

IPSO COVID REPORT 21

Bromley The Spectator OPINION

ADAM BROMLEY complained that an article in

The Spectator headlined “Ten reasons to end the

lockdown now” was inaccurate. The article was

an opinion piece, which outlined why a columnist

believed lockdown should end. It included the

assertion that “Somewhere around 99.9 per cent of

those who catch the disease recover”.

The complainant disputed this gure and said

that the article was inaccurate because no peer-

reviewed or reliable studies had put the infection

death rate of Covid as low as 0.1%. He provided

Publications are free to publish articles, including those by

subject experts with a specific point of view, and to defend

their choice of valid data and statistics to support this

IPSO did not uphold complaint about opinion piece on

why a columnist believed that lockdown should end

sources which put the death rate much higher

ranging from 0.3% to 1.4%.

The publication did not accept a breach of the

Code. It made the distinction between infection

fatality rate (percentage of people who die of all

those infected, including asymptomatic patients)

and case fatality rate (amount of people who

have died divided by the number of conrmed

cases). It said that it would take months, or even

years, to know for certain what the infection

death rate is which is why the article had not said

a certain gure but had described the number as

“somewhere around”. It provided multiple studies

which reported that 0.1% was within the range of

the reported infection death rate.

The publication had provided studies which

demonstrated a range of infection fatality rates

and the gure of 0.1% fell within this. The gure

had been proceeded by “somewhere around”

rather than asserting as fact that the true gure

was denitively 0.1%. The article was a comment

piece which aected the way in which readers

would have understood the passage. On this

basis, the publication had not failed to take care

to avoid inaccuracy and there was no signicant

inaccuracy requiring correction.

Publications are free to publish articles, including

those by subject experts with a specic point of

view, and for them to marshal and defend their

choice of valid data and statistics to support their

point of view.

SOCIAL MEDIA

Social Media

CONTINUING A longstanding trend, corrections for

inaccuracies have also been required on social media,

for example in Devlin v dailyrecord.co.uk where

an inaccuracy in an article about Nicola Sturgeon

visiting her parents appeared on a Facebook post.

In Goodger v dailystar.co.uk, the publication had to

publish a standalone correction following an upheld

complaint about an Instagram live story, where it

could not demonstrate it had taken care around

accuracy of reporting.

noted that the article itself made clear the First

Minister’s visit was socially distant and that the

online version accompanying the photograph

had been taken before the pandemic. However,

the Facebook post did not contain any reference

to the fact that the visit had been socially

distanced, or that the image had been taken prior

to lockdown. The Committee determined that

this was misleading. As this had been conned

to the Facebook post, it said that the publication

should publish a correction on the same Facebook

account as the original post.

IPSO COVID REPORT20

SIX KEY

THEMES

NOT UPHELD

UPHELD

Goodger dailystar.co.ukSOCIAL MEDIA

REALITY TV personality Lauren Goodger

complained that the dailystar.co.uk had

inaccurately reported on an Instagram live video.

The article alleged that the complainant had said

that she “doesn’t agree with masks” and “won’t

be taking the vaccine if it was oered to her”. The

complainant said she had done a live stream but

had not said the quotes used in the article.

The publication said a reporter had watched the

livestream and taken contemporaneous notes.

The livestream had not been saved locally but a

transcript of notes had been taken. This document

did not include any of the quotes in the article,

which the publication said was due to the reporter

using the cut and paste function to put them

into the article, meaning that the notes did not

include the contested quotes. The publication

supplied screenshots of viewer comments from

the livestream, said that a breakfast television

programme had reiterated what the publication

said was part of the livestream and noted that the

complainant had retweeted someone saying that

they would not be getting the vaccine. During the

complaints process, the publication oered to

publish a footnote on the article: “Since this article

Care must be taken when using information

taken from social media

REPORTING OF the origin of Covid and

virus variants led to concerns about potential

discrimination against groups of people and

possible wider societal impacts of articles. Clause

12 of the Code prevents publications from making

discriminatory references about individuals based on

their race, colour, religion, gender, sexual orientation

or any physical or mental illness or disability; in

these cases, however, the concern was often that

inaccurate or insensitive reporting could lead to

discrimination, rather than about directly pejorative

references.

Potential Discrimination

was published, Lauren Goodger has advised that

she no longer holds the views and comments that

she stated in her Instagram Live”.

There was a disagreement between the complainant

and the publication as to whether the complainant

had said the quotes which had been attributed to

her. As the livestream could not be provided by

either party, the Committee was not in a position to

denitively make a nding as to the content of this

video. However, under the Code, publications are

obliged to demonstrate that they have taken care not

to publish inaccurate information.

On balance the Committee decided that in the

absence of contemporaneous notes or other

evidence that demonstrated this to be the case, the

publication had failed to take care over accuracy

and had breached Clause 1. The allegations were

signicant as they formed the basis of the article,

and related to claims regarding Covid-19. The

Committee upheld the complaint and considered

that the appropriate remedy was the publication of

a correction to put the correct position on record.

Pak Hung Chan Mail on Sunday

DISCRIMINATION

PAK HUNG CHAN complained that The Mail on

Sunday breached Clause 1 (Accuracy) and Clause

12 (Discrimination) in an article reporting on the

reopening of live meat markets in China. The

article featured pictures of live and slaughtered

animals available for sale. The complainant

said the photographs were old images taken in

Vietnam and featured in an article in a Hong Kong

publication in 2015 and therefore were not taken

on the date reported. They provided screenshots

from social media which they said supported

this. They also said that the article discriminated

against Chinese people.

The publication denied any breach of the Code. It

said that it was assured by the photographer, the

proprietor of the news agency which it considered

reputable, that the images were taken in China on

28 March 2020. The publication provided the print

counterpart of the online article published in the

Hong Kong publication and noted that this version

did not feature the photographs in question.

IPSO’s Complaints Committee noted that the

complainant’s position that the photographs

were taken in Vietnam in 2015 was based

on information he had seen posted by other

individuals on social media and was not based

on rst-hand experience or knowledge. The

publication had provided copies of the 2015

articles by the Hong Kong publication in which

the photographs were allegedly published and the

images were not featured. The metadata provided

by the publication showed the date that one of the

images was created. The Committee was satised

that the publication had provided material in

Care must be taken not to discriminate against individuals

on the basis of protected characteristics

support of its position that the images were

taken in China on 28 March 2020 and there was

no failure to take care not to publish inaccurate

information.

The terms of Clause 12 are designed to protect

specic individuals mentioned by the press

against discrimination on the basis of their race,

colour, religion, gender, sexual orientation or any

physical or mental illness or disability. These

terms do not apply to groups or categories of

people, and therefore the complainant’s concerns

that the article discriminated against Chinese

people in general did not engage the terms of

Clause 12.

A market in China

IPSO COVID REPORT 23IPSO COVID REPORT22

SIX KEY

THEMES

NOT UPHELD

UPHELD

Taking contemporaneous notes is essential

ACCURATE REPORTING is vital to keeping the

public well informed, particularly around new and

developing research. However, reporting research

can be challenging, especially around emerging

research or where there are conﬂicting pieces or

diﬀerent interpretions. Particular care should be

taken around ensuring accuracy in headlines. Even

if research is used as part of a comment piece to

support an argument being advanced, it must still be

reported accurately.

Reporting of Scientiﬁc Research

Ackroyd Lytham St Anne’s Express

PETER ACKROYD complained that a reader’s

letter in the Lytham St Annes Express about Covid

vaccine research, which suggested that vaccines

were being rushed out, was inaccurate.

The letter stated that Pzer/BioNTech vaccine

and the Moderna vaccine were “experimental”,

“rushed” and that people who wanted the

vaccine were “literally human guinea pigs”. The

Complaint about accuracy of readers’ letter on vaccine

research resolved with correction

RESEARCH

RICHARD EVANS complained that a comment

piece in The Mail on Sunday was inaccurate. The

piece reported on Facebook censoring posts

and said that the columnist had “been given

Facebook’s seal of disapproval” aer he posted

about “Covid muzzles” (face masks) and had stated

that “a major experiment shows they’re useless”.

The complainant said the study the article

referred to must have been the Danmask-19

experiment. He said the article was therefore

misleading because the study suggested that

those wearing masks had a 14% lower risk of

contracting Covid-19 and that the numbers of

Covid-19 cases amongst participants was not

high enough to reach statistical signicance.

Therefore, the study was inconclusive. It did not

test whether masks stop the wearer transmitting

the virus, only whether it stops the mask wearer

being infected themselves, when the former was

the main reason behind Government advice to

wear masks.

The publication did not accept a breach of the

Code. It conrmed that the study referred to was

the Danmask-19 study. It said the ndings of this

study were that 1.8% of people wearing masks got

Covid-19, compared to a control group without

masks of which 2.1% got Covid-19. It said that the

researchers found that this was not statistically

signicant and that the data was “compatible

with lesser degrees of self-protection”, which

it said meant mask wearers were not better

Care must be taken to distinguish between reseach findings

and and comment on potential implications

Complaint about piece which referred to

Danmask-19 study on mask wearing upheld

complainant said that as safety and ecacy phase

trials were complete it was inaccurate to say

people who wanted the vaccine would be “human

guinea pigs”. The complainant also noted that the

vaccines had been approved by the Medicines

and Healthcare products Regulatory Agency

and that whilst the vaccines had been approved

quickly, there was no suggestion this had been

done in a hurried manner or that they had suered

as a result of the speed with which they been

produced.

The publication did not accept a breach of the

Code. It said that readers’ letters are clearly marked

and that the page acts as a forum for readers’

opinions. It said it did not wish to censor the

opinions of readers but oered the complainant

the opportunity to write a rebuttal letter.

During IPSO’s investigation, the newspaper

oered to publish a correction addressing the

points raised in the letter, which the complainant

said resolved the complaint to his satisfaction.

The Complaints Committee did not make a

determination as to whether or not the Code had

been breached.

Reporting around vaccine research was

the subject of complaints to IPSO

protected than non-mask wearers to the extent

that it was statistically signicant. The statement

that the study showed masks were “useless”

was the columnist’s opinion, and that it was a

passing reference in a comment piece. It said it

was the complainant’s view that the study was

“inconclusive” and that the columnist did not

accept this view.

Newspapers must take care not to publish

inaccurate information, even in comment

pieces. The columnist was entitled to share his

interpretation of the study in the column, provided

it was clearly presented as such and readers would

not be misled as to the study’s conclusion. The

statement in the article that the study found masks

to be “useless”, without explaining what function of

mask wearing was being assessed, was misleading:

the study had not found masks to be ineective in

the onwards transmission of Covid-19 from wearer

to others.

Furthermore, the article had not mentioned

that the study had made clear that the ndings

concerning the eectiveness of masks in

reducing the risk of infection for the wearer were

“inconclusive”. The newspaper had, therefore

failed to take care not to publish misleading

information. The complaint was upheld and the

publication was required to publish a correction.

IPSO COVID REPORT 25

SIX KEY

THEMES

Richard Evans Mail on SundayRESEARCH

UPHELD

RESOLVED

CLAUSE 2 (Privacy) makes clear that everyone

is entitled to respect for their private and family

life, home, physical and mental health, and

correspondence, including digital communications.

Clause 4 (Intrusion into grief or shock) says that any

approaches in circumstances of grief or shock must

be made with sensitivity. It is of course up to speciﬁc

individuals whether or not they want to talk to the

press, but if they are asked not to contact people,

journalists should desist from making approaches.

In the vast majority of cases, journalists comply with

the rules. If someone has made it clear that they do

PRIVACY

NOTICES

Reporting on evolving stories like the pandemic brings

with it particular challenges. The requirements of the

Editors’ Code – for accuracy, privacy, and the conduct of

journalists when approaching people – remain the same.

not want to speak to reporters, IPSO has a 24- hour

harassment helpline to oﬀer support to those who

believe they are the subject of press intrusion.

IPSO can provide advice and has the power to issue

privacy notices to the industry which make it clear

that a person does not want to speak to the press.

Follow-up contact conﬁrms that the notices are

extremely eﬀective as a tool to tackle media scrums

or to prevent harassment. They can also pass on

concerns about the potential publication of intrusive

material or help protect families at a time of grief

or shock. For example, a notice may make clear

that those who have suﬀered a bereavement do not

want to talk to the press. In 2020 we issued privacy

notices for speciﬁc individuals aﬀected by Covid as

well as for hospitals in respect of patient and staﬀ

privacy. The pandemic has also highlighted some new

challenges in relation to privacy.

l Photography

In breaking news situations, photography is

important to give readers a real sense of what is

going on but care must be taken around privacy.

Journalists and editors do not generally need consent

to use photographs taken in a public places which

do not show private activity or reveal anything

private about someone. However, someone may

have a reasonable expectation of privacy in relation

to a medical emergency, receiving medical care, or

perhaps times of personal grief or shock, even if they

are in a public place, so journalists should be alert to

this, especially in a rapidly developing scenario.

During the pandemic IPSO was made aware of

concerns relating to photography outside hospitals.

We contacted every hospital communications team

to make them aware of the privacy notice service.

l Privacy of individuals during the pandemic

In order to make sure what they are reporting is

accurate, journalists may want to approach people

to ﬁnd out more about their experiences, but it is up

to individuals whether or not they choose to speak

to the press. IPSO made proactive approaches to

individuals where we thought it would be useful for

them to know about the service. IPSO’s Complaints

Committee also made an important privacy ruling

during the pandemic that a Covid-19 diagnosis

is a matter of health, and therefore information

about which individuals can have a reasonable

expectation of privacy. Editors invoking the public

interest in relation to a Covid diagnosis will need

to demonstrate that they reasonably believed

publication - or journalistic activity taken with

a view to publication – would both serve, and be

proportionate to, the public interest.

A WOMAN complained that blackpoolgazette.

co.uk breached Clause 2 (Privacy) in an article

which reported on a primary school class that

was told to self-isolate following a positive test

for Covid-19 by a sta member. The complainant

said that the article breached her privacy because

although she was not named in the article, she

was identiable as the sta member who had

tested positive. The result of her test had not

been common knowledge within the school

community, and she said the newspaper’s decision

to refer to her as “a sta member in a Year One

class” made her identiable to those within the

school community and beyond.

The newspaper did not accept that it had breached

the Code. While it accepted that the article could

identify the complainant to members of the

school’s community, it said that it was known

within the community prior to the publication

of the article that the complainant had received

a positive test result. The newspaper did not

accept that the complainant could be identied by

those beyond the local community and said that

there was a public interest in communicating the

information to minimise the risk of wider infection.

In deciding whether the woman’s privacy had

been breached, IPSO’s Complaints Committee

had to consider whether the complainant was

identiable from the information contained

in the article, whether the complainant had a

reasonable expectation of privacy in respect of

her diagnosis, and whether, if the complainant

did have a reasonable expectation of privacy, the

publication of the information be justied in the

public interest.

The Committee found that the article included

sucient information to identify the complainant

as the recipient of the positive test result. Whether

an individual has contracted Covid-19 is clearly a

matter relating to their health, and therefore was

information about which the complainant had a

reasonable expectation of privacy. The publication

was entitled to make its assessment about what

information was in the public interest, but in the

view of the Committee, there was insucient

justication that the public interest outweighed

the intrusion into the complainant’s privacy. The

complaint was upheld and an adjudication was

required, with links to the newspaper’s website

and Facebook page.

Individuals have a reasonable expectation of privacy

around information to their health. Any disclosure of such

information must be justified in the public interest

IPSO contacted every hospital communications team to

make them aware of our privacy notice service

IPSO COVID REPORT 27IPSO COVID REPORT26

A Woman blackpoolgazette.co.ukPRIVACY

UPHELD

l Supporting local communities

Many publishers highlighted the important

work they had undertaken to support their local

communities during the pandemic.

“Most [of Tindle’s newspapers] ran campaigns to

encourage community involvement in the various

initiatives which had sprung up, including appeals for

volunteers, items for food banks, information when

the vaccine roll-out began, and such like. For some

newspapers, the appeals were so successful that more

volunteers came forward than were needed.”

T N

“We launched a number of high proﬁle campaigns:

Health Heroes - to celebrate the NHS and care staﬀ

on the front line of the pandemic; Acts of Kindness - to

congratulate the people who went the extra mile to help

others; The Big Thank You - to recognise all our key

workers; Support Local - to encourage people to support

local shops and businesses.”

A

“Our publications have helped galvanise and bring our

communities together.”

Q M N

l Importance of accurate reporting

Publishers also recognised the importance of

accurate reporting.

“It was also a year when PA’s commitment to fast,

accurate and impartial reporting was more important

than ever, and clearly valued and respected by our

many customers”.

PA M

“The interests of our readers and the

requirement to report in a factual and

non-sensationalist way will continue to

drive the nature of our editorial decision

making and content creation”.

F

“All of our editorial team are aware of their duties in

reporting such a sensitive subject, and have been asked

to take extra steps to ensure information is veriﬁable

and well sourced, particularly when taking into account

the huge amount of misinformation that has spread on

social media during the pandemic”.

B

l Financial impact of Covid

The pandemic has had a signiﬁcant impact on some

publishers. Some newspaper groups had to suspend

some of their titles during lockdown, particularly

free ones; and many suﬀered ﬁnancial losses,

with one describing 2020 as a “ﬁnancial annus

horribilis.” In more positive news, several publishers,

particularly in the magazine and B2B sector reported

an increase in website traﬃc and subscriptions.

“Life and Work lost much of its unique distribution

network during 2020 as many sales are distributed

through congregations and this has hit hard in early

2021…In common with other print titles we have ground

to recover as the full impact of Covid-19 continues to

stalk our business but remain hopeful of recovery in the

mid to long-term as we reposition our planning.”

L  W M

“Financial pressures brought about by the pandemic

mean that our weekly free newspaper – the Barnsley

Independent – is no longer being published”.

B C

“Financially, 2020 was an Annus Horribilis,

with advertising, event and subscription

revenues down 40%.”

T R

l Importance of trusted, accountable news

Many publishers highlighted the important role of

regulated accountable news during the pandemic,

particularly to the communities and audiences

they serve. There was also recognition of some of

the challenges around taking care over accuracy

given the fast moving and changeable nature of

information.

“The 2020 Covid-19 pandemic created unprecedented

challenges for our titles and journalists. But our teams

have risen to those challenges to produce a huge range

of high-quality, trustworthy and code-compliant content

that has reinforced why and how a vibrant and healthy

local media is so vitally important.”



“During an event like the Coronavirus pandemic there is

a great deal that is not known. In such times, it is more

important than ever that publications give voice to a wide

range of expert opinion – including, perhaps especially,

those whose opinions go against the grain. No newspaper

or magazine should act as a megaphone for government

announcements: when the stakes are high, scrutiny

matters more than ever.”

T S

“Our commitment to our communities was to provide

information that they could trust and rely upon as well

as encourage those who were doing so much in the battle

against Covid.”

JPI M

l Challenges to news production

Like many organisations, publishers faced challenges

to their usual ways of working and had to adapt to

continue to deliver news. Like most organisations,

publishers faced challenges such as learning to use

technology to communicate with colleagues, and

concerns about staﬀ welfare while they were isolated.

“Because of the pandemic our reporters have not been

able to travel to jobs around the region as they would

normally have done, but despite our initial fears that this

might damage our relationship with our communities, it

has led to increased engagement, with us ensuring people

have been kept abreast of local Covid updates as well as

national announcements, even more community news

and business stories...there have also been diﬃculties and

challenges, particularly when dealing with the local NHS

and Health and Social Care Partnerships, Police Scotland

and our local council.”

W M

“Our titles were produced entirely remotely for the ﬁrst

time (in more than 150 years in the case of the Eastern

Daily Press) and our journalists have produced a daily

diet of important, informative, challenging, campaigning,

helpful and entertaining content.”

A

“There were also some challenges around newsgathering,

particularly around viewing inquests and court cases

remotely, instead of in person.”

R A

PUBLISHER

EXPERIENCES

Publishers told us about the impact of Covid

on their journalism and operations

More on publishers’ annual statements for 2020 is available

at https://www.ipso.co.uk/monitoring/annual-statements/

IPSO COVID REPORT28

THERE IS no doubt that Covid will continue to

present challenges for press regulation and the

newspaper and magazine industries, with the full

impact still unknown – but there is much to be

positive about. The pandemic has demonstrated

the value of accountable news in an unprecedented

way. It has given the regulated press an opportunity

to show that it is engaged in a diﬀerent enterprise

from the army of social media posters sharing the

latest rumour or fear, and why journalists were

rightly recognised as essential workers

throughout the crisis.

Of the huge number of stories about

Covid, a relatively small proportion

resulted in complaints about potential

breaches of the Code, and an even

smaller proportion were upheld. While

upheld rulings have highlighted areas

for improvement, we see clear evidence

of the industry reacting swiftly to issues

highlighted by IPSO and by the broader

Covid coverage debate. There were

also some key issues that continued to challenge the

industry, and by extension IPSO as its regulator.

l Statistics

It’s crucial for reporting to get numbers right in

the face of rapidly changing data and information,

particularly where these are used in headlines. In

some cases, there is no one “right” answer; at those

times, transparency is particularly important. It

is notable that the one front-page reference IPSO

ordered following an upheld complaint related to

presentation of statistics.

l Use of images

Taking caring over the accuracy of images can be

nuanced but it is important. Especially early in

the pandemic, the use of images to show social

distancing came under huge scrutiny. At that point

publications needed to be prepared to show that they

could back up the integrity of the story.

l Comment and opinion pieces

Care must be taken to distinguish between comment

and fact, but this can be extremely

diﬃcult. In a number of cases IPSO

faced the challenge of balancing

protection of freedom of expression

(and particularly contrarian views)

with the rigorous requirements

of the Editors’ Code in relation to

accuracy. The course of the pandemic

demonstrated the value of protecting

dissent; some views that were initially

considered controversial later came

to be widely accepted, and others

that were initially mainstream were

later discredited. Critical to these decisions was

consideration of whether evidence cited in support

of the opinion was presented accurately and without

distortion.

Public health continues to be at risk from Covid and

from Covid misinformation. As the independent

regulator of the majority of newspapers and

magazines in the UK, IPSO will continue to do its

part to ensure that readers can rely on trusted,

accountable sources of news to protect themselves

from both threats.

LOOKING

FORWARD

With IPSO CEO Charlotte Dewar

IPSO COVID REPORT30

‘The pandemic has

demonstrated the value

of accountable news in

an unprecedented way’

Cedar

Communications Ltd

BA.com

Business Life

Dorchester Stars

First

High Life

High Life Shop

High Life Where in the

World

Metropolitan

Nikon Pro

Quintessence

Ronda

Tesco Gift Guide

Tesco Home

Tesco Magazine

Tesco Real Food

Tesco Toys

The Club

The Collection

The Mandarin Oriental

Magazine

CILEx Journal

Cilex Journal

Citizen News & Media

camdencitizen.co.uk

Hackney Citizen

hackneycitizen.co.uk

islingtoncitizen.co.uk

Conde Nast International

voguebusiness.com

DC Thomson Group

110% Gaming

Animals and You

Bunkered

Commando Action &

Adventure

Commando Gold

Commando Home of

Heroes

Commando Silver

Dundee Courier &

Advertiser

Evening Express

Evening Telegraph

(Dundee)

Evergreen

My Weekly

My Weekly Specials

Platinum

Platinum-mag.co.uk

Press & Journal

Scot-Aids

Scottish Caravans &

Motorhomes

Scottish Wedding

DIRECTORY

IPSO COVID REPORT 33IPSO COVID REPORT32

dewsburyreporter.co.uk

Dirt Bike Rider

dirtbikerider.com

Doncaster Free Press

Doncaster Star

doncasterfreepress.co.uk

donegaldemocrat.ie

Donside Piper and Herald

donsidepiper.co.uk

Dromore Leader

dromoreleader.co.uk

Dunstable Gazette

dunstabletoday.co.uk

East Fife Mail

East Grinstead Gazette

Eastbourne Herald

eastbourneherald.co.uk

Eastwood & Kimberley

Advertiser

eastwoodadvertiser.co.uk

Eckington Leader

Edinburgh Evening News

edinburghnews.scotsman.

com

Ellon Times

ellontimes.co.uk

Epworth Bells

epworthbells.co.uk

Etc Magazine (East Sussex)

Etc Magazine (Eastbourne)

Etc Magazine (North East

Etc Magazine (North

Sussex)

Etc Magazine (North West)

Etc Magazine (Northern

Ireland)

Etc Magazine (West

Sussex)

Falkirk Herald

falkirkherald.co.uk

Fareham View

Farming Life

farminglife.com

Fife Free Press

Fife Herald

fifetoday.co.uk

fileymercury.co.uk

Fleetwood Weekly News

fleetwoodtoday.co.uk

Forfar Dispatch

forfardispatch.co.uk

Fraserburgh Herald

fraserburghherald.co.uk

Gainsborough News

Gainsborough Standard

gainsboroughstandard.

co.uk

Galloway Gazette

gallowaygazette.co.uk

Garstang Courier

garstangcourier.co.uk

glasgowsouthandeast

woodextra.co.uk

Glenrothes Gazette

guideandgazette.co.uk

Halifax Courier

halifaxcourier.co.uk

Harborough Mail

harboroughmail.co.uk

Harrogate Advertiser

harrogateadvertiser.co.uk

Hartlepool Mail

hartlepoolmail.co.uk

Hastings & St Leonards

Observer

Hastings Observer

hastingsobserver.co.uk

Hawick News

hawick-news.co.uk

Hayling Islander

haylingtoday.co.uk

Hebden Bridge Times

hebdenbridgetimes.co.uk

Elle

Elle Decoration

Esquire

Good Housekeeping

Harpers Bazaar

House Beautiful

Inside Soap

Net Doctor

Prima

Real People

Red

Reveal

Hearst UK Limited

Men’s Health

Runner’s World

Women’s Health

Hello Limited

Hello!

Hello! Fashion Monthly

Herald News (UK) Ltd

carmarthenshireherald.com

ceredigionherald.com

herald.wales

llanelliherald.com

perbrokeshire-herald.com

The Pembrokeshire Herald

Highland News

& Media Ltd

Banffshire Advertiser

Banffshire Herald

Banffshire Journal

Caithness Courier

Executive Magazine

Forres Gazette

Highland Life Magazine

Highland News

Huntly Express

Inverness Courier

Inverness Scene

John O’Groat Journal

North Star

Northern Times

Northern Scot

Ross-shire Journal

Strathspey & Badenoch

Herald

The Northern Times

holdthefrontpage.co.uk

Housebuilder Media

Housebuilder

Hurst Media Company Ltd

Celebrity Secrets

Checklist

I Am New Generation

Limited

I Am New Generation

Magazine

iamnewgeneration.co.uk

Iliffe Media

Newark Advertiser

Newark Trader

Bishop’s Stortford

Independent

Bourne Local

bournelocal.co.uk

Bury Free Press

buryfreepress.co.uk

Cambridge Independent

Diss Express

dissexpress.co.uk

East Kent Mercury

Faversham News

Fenland Citizen

fenlandcitizen.co.uk

Folkestone and Hythe

Express

Grantham Journal

granthamjournal.co.uk

Gravesend Messenger

Haverhill Echo

haverhillecho.co.uk

Kent Business

Kent Messenger

(Maidstone, Malling,

Weald)

Kentonline.co.uk

Kentish Express (Ashford,

Romney Marsh, Tenterden

editions)

Kentish Gazette

(Canterbury, Whitstable,

Herne Bay)

Lincolnshire Free Press

Lynn News

lynnnews.co.uk

Medway Messenger

Newmarket Journal

newmarketjournal.co.uk

Rutland Times

rutland-times.co.uk

Sheerness Times Guardian

Sittingbourne News Extra

Spalding Guardian

spaldingtoday.co.uk

The Stamford Mercury

stamfordmercury.co.uk

Suffolk Free Press

suffolkfreepress.co.uk

Thanet Extra

Immediate Media

Company Limited

220 Triathlon

220triathlon.com

Baby Shark

Battersea Cats and Dogs’

Home: Paws

BBC Andy’s Amazing

Adventures

BBC Countryfile

BBC Good Food

bbcgoodfood.com

BBC History

BBC Match of the Day

BBC Mr Tumble: Something

Special

BBC Music

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Disney Frozen

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BBC Easy Cook

English Heritage: the

English Heritage Members’

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BBC Science Focus

sciencefocus.com

BBC Gardeners’ World

gardenersworld.com

Gardens Illustrated

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Get Into Craft

Girl Talk

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iAM Roadsmart

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Lego City

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Marine Society and Sea

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Who Do You Think You

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WWF: Action

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Jersey Evening Post

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Everybody Loves Jersey/

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Banbridge Leader

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Barnoldswick and Earby

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Battle Observer

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Carnoustie Guide and

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Clitheroe Advertiser and

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co.uk

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Portadown Times

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(The News, Portsmouth)

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South Yorkshire Times

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Spilsby Standard

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Stornoway Gazette

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Thame Gazette

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The Buteman

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& Eastwood)

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The Scotsman

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thescarboroughnews.co.uk

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Todmorden News

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Trials & Motorcross News

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Tyrone Times

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Ulster Star

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Warwick Courier

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Washington Star

West Sussex County Times

Series

West Sussex Gazette

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Yorkshire Evening Post

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co.uk

yorkshirepost.co.uk

Landor LINKS Ltd

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Lit

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Sunday Life

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Miles-Bramwell

Executive Services Ltd

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Newbury News and

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Out & About Magazine

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Scottish Sunday Times

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South Wales Argus

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St Albans & Harpenden

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Stirling News

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Strathallan Times

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Streatham Guardian

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Messenger

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co.uk

Sunday Herald

Surrey Comet

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Wrexham)

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The Partnership

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Business HQ

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Going Out Dorset

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Keep It Local

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Oswestry and Border

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thestrad.com

thetelegraphandargus.

co.uk

thetottenhamindependent.

co.uk

thevillager.co.uk

thewestmorlandgazette.

co.uk

thisislancashire.co.uk

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thisiswiltshire.co.uk

Three Counties Farmer

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Voice

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wandsworthguardian.

co.uk

Wanstead & Woodford

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Watford Free Observer

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Wear Valley Advertiser

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Weymouth and Portland

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Wilmslow Guardian

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Wiltshire Living

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Wimbledon Guardian

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Wimborne Life

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Winsford Guardian

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Wirral Globe

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Witney Gazette

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Wokingham News

Woodley & Earley

Chronicle

Worcester News

worcesternews.co.uk

Wotton Gazette

Yeovil Express

yeovilexpress.co.uk

yorkpress.co.uk

Yorkshire Living (Harrogate

edition)

Yorkshire Living (West and

North Yorkshire edition)

Yorkshire Living (York,

North and East Yorkshire

edition)

yourlocalguardian.co.uk

Nub News Ltd

ashby.nub.news

atherstone.nub.news

axminster.nub.news

Barry.nub.news

bedworth.nub.news

biddulph.nub.news

bourne.nub.news

cheddar.nub.news

coalville.nub.news

congleton.nub.news

conwy.nub.news

cowbridge.nub.news

crewe.nub.news

deepings nub.news

dorchester.nub.news

exmouth.nub.news

falmouth.nub.news

felixstowe.nub.news

frome.nub.news

glastonbury.nub.news

godalming.nub.news

grantham.nub.news

hadleigh.nub.news

helston.nub.news

hitchin.nub.news

honiton.nub.news

kenilworth.nub.news

macclesfield.nub.news

maldon.nub.news

midsomernorton.nub.news

oakham.nub.news

penarth.nub.news

radstock.nub.news

richmond.nub.news

seaton.nub.news

sheptonmallet.nub.news

shotleypeninsula.nub.news

sidmouth.nub.news

stamford.nub.news, street.

nub.news

swadlincote.nub.news

teddington.nub.news

thurrock.nub.news

trowbridge.nub.news

truro.nub.news

wells.nub.news

rhyl.nub.news

sandbach.nub.news

dawlish.nub.news

heswall.nub.news

twickenham.nub.news

frodsham.nub.news

brentford.nub.news

mumbles.nub.news

basildon.nub.news

leek.nub.news

bridport.nub.news

cullompton.nub.news

burnhamanddengie.nub.

news

alsager.nub.news

tooting.nub.news

ealing.nub.news

kingston.nub.news

Oldham Evening Chronicle

Oldham-chronicle.co.uk

Orange Fox Media Ltd

The Cannavist

Orkney Media Group Ltd

Living Orkney

The Orcadian

Paragraph Publishing Ltd

American Whiskey

Magazine

Gin Magazine

Microbrewers’ Handbook

Scotland Magazine

thedrinksreport.com

Whiskey Magazine

whiskeylive.com

Whisky Tasting Journal

worlddrinksawards.com

World’s Best Beers

World’s Best Spirits

Pinpoint Scotland Ltd

ENT & Audiology News

Eye News

The PMFA Journal

Urology News

Plenham Ltd

Bodyshop

Bodyshop Middle East

The Assessor

PA Media

Press Association

Press Gazette

Pressgazette.co.uk

Psi Group Ltd

Counter Terror Business

Defence Business

Education Business

Government Business

Government Energy

Government Technology

Green Fleet

Green Fleet Europe

Health Business

Transport Business

Quest Media Network

Glossop Chronicle

Oldham Reporter

Tameside Reporter

Reach Plc

Daily Mirror

Sunday Mirror

Sunday People

Daily Record

Sunday Mail

Daily Express

Daily Star

Daily Star Sunday

new! Magazine

OK!

Star Magazine

Sunday Express

www.dailyexpress.co.uk

www.dailystar.co.uk

www.ok.co.uk

www.new-magazine.co.uk

www.star-magazine.co.uk

Accrington Observer

accringtonobserver.co.uk

Agenda Magazine

(Derbyshire)

Airdrie & Coatbridge

Advertiser

Ashbourne News

Telegraph

Ashford Herald

Atherstone & Colehill

Herald (Tamworth Herald

Series)

Ayrshire Post

Bangor Mail

Bath Chronicle

Bedfordshire Midweek

belfastlive.co.uk

Birmingham Mail

Birmingham Post

birminghammail.co.uk

birminghampost.co.uk

Black Country Bugle

Annual

Black Country Bugle Sports

Annual

Blackmore Vale Magazine

Blairgowrie Advertiser

Bon Appetit Magazine

(Hull)

Bon Appetit Magazine

(Scunthorpe & Grimsby)

Brentwood Gazette

Bristol Observer

Bristol Post

bristolpost.co.uk

Buckinghamshire

Advertiser

Buckinghamshire

Examiner

Burry Port & Pembrey Star

(Llanelli Star Series)

Burton Mail

burtonmail.co.uk

Business Insider Magazine

Bygones (Scunthorpe &

Grimsby)

Caernarfon & Denbigh

Herald (Arfon)

Caernarfon & Denbigh

Herald (South)

Cambourne News

Cambridge News

cambridge-news.co.uk

Carmarthen Journal

Central Somerset Gazette

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The Irish News

Farm Week

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The Jewish Chronicle

Thejc.com

The Lady Limited

The Lady Magazine

MNA

Bridgnorth Journal

Cannock Chronicle

Dudley Chronicle

Express & Star

Express & Star (Walsall

Edition)

Halesowen Chronicle

Market Drayton Advertiser

Native Monster

(nativemonster.com)

Newport Advertiser

North Shropshire Chronicle

Oswestry & Border

Chronicle

Rugeley Chronicle

Sandwell Chronicle

Shrewsbury Chronicle

Shropshire Magazine

Shropshire Star (County,

Shrewsbury and Last)

Shropshire Weekly

South Shropshire and Mid

Wales Journal

Stourbridge Chronicle

Telford Journal

Walsall Chronicle

Willenhall Chronicle

Wolverhampton Chronicle

Wolverhampton Magazine

The Spectator

The Stylist Group Ltd

Stylist

stylist.co.uk

Stylist Loves

The Wokingham Paper Ltd

Wokingham Today

Wokingham.today

Tindle Newspapers

Limited

Abergavenny Chronicle

Admart - Town & Country

Magazine

(Mid Somerset Series)

Cheddar Valley Gazette

(Mid Somerset Series)

Chester Chronicle

(Country)

Chester Chronicle

(Flintshire)

Chester Chronicle

(Frodsham & Helsby)

Chester Chronicle

(Sandbach & Middlewich)

chesterchronicle.co.uk

Chronicle & Informer

chroniclelive.co.uk

City Guide (Staffordshire)

Cornish Guardian

cornwalllive.com

Coventry Telegraph

coventrytelegraph.net

Crewe Chronicle

crewechronicle.co.uk

Croydon Advertiser

(Croydon Advertiser

Series)

croydonadvertiser.co.uk

Cynon Valley Leader

Daily Mirror Northern

Ireland

Daily Post

dailypost.co.uk

dailyrecord.co.uk

Derby Telegraph

derbytelegraph.co.uk

Derbyshire Live

devonlive.com

Dorking Advertiser

Dover Express

Dumfries and Galloway

Standard

Ealing Gazette

East Coast & Wolds Target

East Grinstead Courier

East Kilbride News

East Riding Mail

edinburghlive.co.uk

Essex Chronicle

essexlive.news

examiner.co.uk

Exeter Express & Echo

Flashback (Hull)

Folkestone Herald

football.london

Frome Standard (Mid

Somerset Series)

Fulham Gazette

Gainsborough Echo

Galloway News

getsurrey.co.uk

getwestlondon.co.uk

Gillingham Matters

Glamorgan Gazette

glasgowlive.co.uk

Gloucestershire Echo

gloucestershirelive.co.uk

Greater Manchester

Business Week Magazine

grimsbytelegraph.co.uk

Grimsby Telegraph

Gwendraeth Valley Star

(Llanelli Star Series)

Gwent Gazette

Hamilton Advertiser

Harlow Star

Herald Express

Heritage Open Days (Hull)

Hertfordshire Mercury

hertfordshiremercury.

co.uk

Herts & Essex Observer

Heywood Advertiser

Hinckley Times

hinckleytimes.net

Holyhead & Anglesey Mail

Hounslow Chronicle &

Informer

Huddersfield Daily

Examiner

Hull Daily Mail

Hull Live

humberbusiness.com

insider.co.uk

inyourarea.co.uk

Irish Daily Mirror

Irvine Herald

Isle of Thanet Gazette

Journal (Grimsby &

Scunthorpe)

Journal (Hull)

Kent & Sussex Courier

kentlive.news

Kilmarnock Standard

Leatherhead Advertiser

leeds-live.co.uk

Leek Post & Times

Leicester Mercury

Leicestershire Live

Lennox Herald

Lichfield Mercury

Lincolnshire Echo

lincolnshirelive.co.uk

Liverpool Echo

Liverpool Echo (Wirral

Edition)

liverpoolecho.co.uk

Llanelli Star

Loughborough Echo

loughboroughecho.net

Macclesfield Express

macclesfield-express.co.uk

Manchester Evening News

Manchester Weekly News

(Sale & Altrincham)

Manchester Weekly News

(Salford Edition)

Manchester Weekly News

(South Manchester)

Manchester Weekly News

(Stockport East)

Manchester Weekly News

(Stockport West)

Manchester Weekly News

(Stretford Urmston)

Manchester Weekly News

(Tameside)

Manchester Weekly News

(Wilmslow)

manchestereveningnews.

co.uk

Merthyr Express

Mid Devon Express

Middleton Guardian

Midweek Visiter

mirror.co.uk

mylondon.news

Nantwich Chronicle

nearlythereyet.co.uk

Newcastle Chronicle

Newcastle Journal

News & Mail Series

(Aldershot)

News & Mail Series

(Camberley & Sandhurst)

News & Mail Series

(Farnborough)

News & Mail Series (Fleet &

Yateley)

North Devon Journal

North Wales Weekly News

(Colwyn Bay & Abergele)

North Wales Weekly News

(Conwy Valley & Dyffryn

Conwy)

North Wales Weekly News

Nostalgia (Scunthorpe &

Grimsby)

Nottingham Post

Nottingham Post Lite

nottinghampost.com

Nuneaton News

Nuneaton Telegraph

Ormskirk Advertiser

Paisley Daily Express

Perthshire Advertiser

Plymouth Herald

Pontypridd & Llantrisant

Observer

Retford, Gainsborough &

Worksop Times

Rhondda Leader

Rhymney Valley Express

Rochdale Observer

Rossendale Free Press

rossendalefreepress.co.uk

Runcorn Weekly News

Rutherglen Reformer

Scotland Now

Scottish Daily Mirror

Scottish Sunday Mirror

Scunthorpe Telegraph

Sentinel Wedding Guide

Sevenoaks Chronicle

Shaftesbury Matters

Shepton Mallet Journal

(Mid Somerset Series)

Sherborne Matters

Skelmersdale Advertiser

Sleaford Target

Solihull News

Somerset Guardian (Mid

Somerset Series)

somersetlive.co.uk

South Wales Echo

South Wales Evening Post

Southport Visiter

southwestbusiness.co.uk

Stafford Guide

Staffordshire Life Magazine

Staffordshire Newsletter

Staines Chronicle &

Informer

Star Courier

Stirling Observer

Stockport Express

stokesentinel.co.uk

Stour and Avon Magazine

Strathearn Herald

Stroud Life

Student Guide

(Staffordshire)

Sunday Echo

Sunday Mail

Sunday Mercury

Sunday Sun

Surrey & Hants Star

Courier

Surrey Advertiser

Surrey Mirror

Sutton Coldfield Observer

Swansea Life

Tamworth Herald Series

The Cornishman

The Gazette (North East,

Middlesbrough & Teeside)

The Gloucester Citizen

The Herald (Plymouth)

The Journal (Newcastle)

The Sentinel

The Way We Were

(Staffordshire)

The Wedding Journal

(Hull)

The Wedding Journal

(Scunthorpe & Grimsby)

The Wharf

Uttoxeter Advertiser

Uxbridge Gazette

Wales on Sunday

walesonline.co.uk

Wells Journal (Mid

Somerset Series)

West Lothian Courier

Western Daily Press

Western Gazette

(Crewkerne, Chard and

Ilminster)

Western Gazette

(Sherborne)

Western Gazette

(Somerton and Langport)

Western Gazette

(Wincanton, Castle Cary,

Bruton and Gillingham)

Western Gazette (Yeovil)

Western Mail

Western Morning News

Western Morning News on

Sunday

Whitstable Times

Widnes Weekly News

Wishaw Press

Recycler Publishing

& Events Ltd

The Recycler

Regional Media Ltd

Chase Magazine

Dearne Valley Weekender

Rotherham Advertiser

Rotherham Record

Rochdale Online Ltd

rochdaleoneline.co.uk

Rural Media

Travellers Times

travellerstimes.org.uk

Southwark Newspaper

Limited

Lambeth Weekender

newsatden.co.uk

Southwark News

Southwark Weekender

southwarknews.co.uk

weekender.co.uk

The Stage Media

Company Ltd

The Stage

Stratford News & Media

Focus Magazine

Midweek

Stratford-upon-Avon

Herald

Sunday World

Sussex Living Ltd

Sussex Living

Telegraph Media

Group Ltd

Telegraph.co.uk

The Daily Telegraph

The Sunday Telegraph

TES Global

Times Educational

Supplement

Times Educational

Supplement Scotland

The Barnsley Chronicle

Limited

Barnsley Chronicle

Holme Valley Review

The Condé Nast

Publications Ltd

Condé Nast Johansens

Condé Nast Traveller

Glamour

GQ Style

House & Garden

Tatler

The World of Interiors

Vanity Fair

Vogue

Wired

The Earl of Stair

Stranraer & Wigtownshire

Free Press

The Economy News Ltd

poundsterlinglive.com

The Future Shaping

Media Company

thefutureshapers.com

The Hawick Paper

thehawickpaper.co.uk

Alton Herald

Alton Post Gazette

Ashburton & Buckfastleigh

Mid-Devon Advertiser

Barking & Dagenham

Yellow Advertiser

Basildon Yellow Advertiser

Biggin Hill News

Bordon Herald

Bovery Tracey & Chudleigh

Mid-Devon Advertiser

Brentwood Yellow

Advertiser

Bridgend & Porthcawl Gem

Brixham News

Bromley News

Bude & Stratton Post

Camborne Gazette

Camelford & Delabole Post

Camelford Gazette

Castle Point & Rockford

Yellow Advertiser

Caterham County Border

Chelmsford & Mid Essex

Yellow Advertiser

Chepstow Beacon

Chew Valley Gazette

Clanfield Post

Cornish & Devon Post

Cornish Times

County Echo

Crediton Country Courier

Dartmouth Chronicle

Dawlish Gazette

East Cornwall Times

Edenbridge Chronicle

Edenbridge County Border

News

Farnham Diary

Farnham Herald

Faringdon Folly

Gloucester Review

Godalming Messenger

Hampshire Voice

Haslemere Herald

Haslemere Messenger

Havering Yellow Advertiser

Holsworthy Post

Horndean Post

Isle of Man Courier

Isle of Man Examiner

Ivybridge & South Brent

Gazette

Kingsbridge & Salcombe

Gazette

Kingsteignton Mid-Devon

Advertiser

Launceston and Bude

Journal Gazette

Leigh Times Series

Life in Farnham

Life in Haslemere

Life in Godalming

Life in Petersfield

Lingfield County Border

News

Liphook Herald

Llandridod Wells Tribune

& Heart of Wales Chronicle

Llantwit Major Gem

Manx Independent

Meon Valley News

Mid Cornwall Advertiser

Mid Devon Advertiser

Mid Devon Times

Monmouthshire Beacon

Narberth and Whitland

Observer

Newton Abbot Mid-Devon

Advertiser

North Cornwall Advertiser

Okehampton Times

Orpington News

Oxted County Border News

Pembroke and Pembroke

Dock Observer

Petersfield Messenger

Petersfield Post

Plympton, Plymstock &

Ivybridge News

Princetown Times

Redbridge Yellow

Advertiser

South East Somerset

Journal & Diary

Southend Yellow

Advertiser

Tandridge Chronicle

Tandridge County Border

News

Tavistock Times Gazette

Teignbridge Times & Diary

Teignmouth News

Teignmouth Post & Gazette

Tenby Observer

Tenby Times

The Barry Gem

The Bordon Messenger

The Brecon & Radnor

Express

The Cambrian News

The Cornwall Advertisers

The Cornwall Review

The Cowbridge Gem

The Forest of Dean and

Wye Valley Review

The Forester

The Glamorgan Gem

The Midsomer Norton,

Radstock and District Journal

The Newent Forester

The Ross Gazette

Totnes Times

Amesbury and Durrington

Valley News

Gillingham and

Shaftesbury Valley News

Salisbury Valley News

Wilton Valley News

Warminster Valley News

Waltham Forest Yellow

Advertiser

Wellington Weekly News

West Somerset Free Press

West Somerset Trader

Westerham County Border

News

What’s On

Yellow Advertiser

yourvalleynews.co.uk

Updates Media Limited

birminghamupdates.com

Veterinary Business

Development Ltd

Congress Times

The Veterinary Business

Journal

Veterinary Times

vettimes.co.uk

VN Times

Vivat Direct Ltd

Reader’s Digest

Waypride Ltd T/A

Champion Media Group

Champnews.com

North Liverpool Champion

Southport & Formby

Champion

West Lancashire

Champion

westbridgfordwire.com

West Bridgford Wire

WI Enterprises Ltd

WI Life

Wyvex Media Limited

Argyllshire Advertiser

argyllshireadvertiser.co.uk

arranbanner.co.uk

Campbeltown Courier

campbeltowncourier.co.uk

Cask & Still

Fish Farmer

Holiday Arran

Holiday West Highland

Lochaber Life

Mull and Iona Life

obantimes.co.uk

Scots Heritage Magazine

Scottish Field

scottishfield.co.uk

SF Edinburgh

Summer on Islay

The Arran Banner

The Oban Times

West Coast Review

Clyde Life

West End Life

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