UPTOWN CHARLOTTE
PEDESTRIAN COUNT REPORT
Prepared by:
Charlotte Center City Partners &
The Charlotte Department of Transportation
April 2008
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3
Table of Contents
Pedestrian Count Overview............................................................................................................5
Study Area & Activity Zones..............................................................................................................7
Pedestrian Count Data Summary....................................................................................................9
Weekday Midday ..............................................................................................................................9
Weekday Evening ...........................................................................................................................10
Weekend Midday.............................................................................................................................11
Weekend Evening ..........................................................................................................................12
Conclusion........................................................................................................................................13
Outlook for 2009..............................................................................................................................14
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5
C
enter City Charlotte is the heart of one of the
nation’s fastest growing metropolitan areas.
Over the past decade Charlotte’s urban core has
beneted from more than $7 billion of public and
private investment in economic development.
Today, Center City has more than 70,000 employ-
ees, which is expected to grow to 95,000 by 2025,
and Center City’s current population of 13,000 resi-
dents will grow to more than 19,000 by 2012. With
the opening of the LYNX, a new light rail line, the
NASCAR Hall of Fame, and more than thirty addi-
tional projects either planned or underway, Center
City has and will continue to evolve into a vibrant,
mixed-use district where people live, work and play.
The evolution of Center City has had an intercon-
nected inuence on pedestrian activity and ows.
As a result in April 2008, Charlotte Center City Part-
ners, in collaboration with the Charlotte Department
of Transportation conducted a pedestrian count
study to gain a better understanding of pedestrian
movements within the Center City. This study
serves multiple purposes including:
Assessing the condition of pedestrian activity
• Creating a tool for planners, developers, and
brokers
• Recruiting and retaining retail and other busi-
nesses to Center City
Methodology
All pedestrian trafc volumes for the study were
determined by the manual counting of individuals
walking in any direction past a designated obser-
vation point (intersections). Pedestrian trips were
recorded in 15-minute intervals at each location
and totaled at the end of each session.
Time Frames
Pedestrian counts were conducted on Tuesday,
Thursday, and Saturday during the weeks of April
1st and April 15th. Each day, pedestrian trips were
observed in two shifts:
• Midday - from 11:00 am to 2:00 pm
• Evening - from 4:00 pm to 7:00 pm
Pedestrian count results were organized in four
categories:
• Weekday Midday
• Weekday Evening
• Weekend Midday
• Weekend Evening
Tuesday and Thursday counts (total of 4 days)
were combined and are represented as “Weekday
Midday” and “Weekday Evening” totals. Counts
taken on two Saturdays were combined and are
reported as “Weekend Midday” and “Weekend
Evening” totals.
Weather
The weather was the single, most important factor
that affected pedestrian activity during the study.
Multiple rainy days signicantly lowered pedestrian
volumes at street-level locations that were ob-
served. (See Page 13 - Table 1, for a summary of
weather conditions and count results for each day
of the study)
Overview
6
Construction
Construction is occurring throughout Center City
and several projects likely impacted the study
area. New buildings sometimes require the clos-
ing of sidewalks in order to improve construction
site safety. The project with the most impact was
the Wachovia Cultural Campus which includes a
48 story, 1.3 million square foot ofce tower, the
Bechtler Museum, and the Afro-American Cultural
Center.
Other projects under construction that inuenced
overall pedestrian trips include, EpiCentre, a major
retail destination, Aloft hotel, The Trust, One Bank
of America Center, and the Ritz-Carlton Hotel.
The following blocks were undergoing construction
at the time of this study:
• South Tryon Street between Stonewall and Mar-
tin Luther King Jr Boulevard (2 blocks, west side
only)
• College Street between East Fourth Street and
East Fifth Street (2 blocks, east side only)
• West First Street between South Tryon Street
and South Church Street (entire street closed)
• South Church Street between Martin Luther King
Jr Boulevard and West First Street (both sides)
• South Church Street and West First Street and
West Stonewall Street (1 block, east side only)
• Stonewall Street between South Church Street
and South College Street (2 blocks, north side
only)
• South College Street between East Stonewall
Street and Martin Luther King Jr Boulevard
(1/2 block, west side only)
The impact of future development on Center City
pedestrian activity is discussed in conclusion of the
report.
7
The study area extends from First Street to Eighth
Street and from College Street to Gateway Village.
The Overstreet Mall walkways were also observed.
The study area was divided into four activity zones;
North, South, Central, and Gateway. Activity Zones
are dened as zones within the study area that ex-
perience heavy pedestrian trafc ows as a result
of the location of employment centers, retailers,
restaurants, educational institutions and entertain-
ment venues.
These four zones are dened as follows:
North Zone
The North Activity Zone consists of six blocks
bounded by Fifth Street, North Church Street,
Eighth Street and North College Street. Five inter-
sections were observed in this zone. There are two
major employment centers and two entertainment
venues within this zone that contribute to pedes-
trian activity including:
• Hearst Tower (970,000 sq ft)
• Transamerica Square (434,000 sq ft)
• Discovery Place (615,000 attendees in 2006)
• The Blumenthal Performing Arts Center
In addition to these buildings, Hearst Plaza is a
popular destination for pedestrians along with the
Main Public Library of Charlotte-Mecklenburg.
South Zone
The South Activity Zone consists of six blocks
bounded by First Street, South Church Street,
Fourth Street and South College Street. Six inter-
sections were observed in this zone. There are
four major employment centers that contribute to
pedestrian activity:
• One Wachovia (954,000 sq ft)
• Two Wachovia (758,000 sq ft)
• Three Wachovia (885,000 sq ft)
• Charlotte Plaza Building (625,000 sq ft)
In addition to these buildings, the Charlotte Conven-
tion Center brings visitors to Center City throughout
the year. There are also public spaces that attract
Study Area & Activity Zones
Bank of America
Stadium
Time Warner
Cable Arena
NORTH
CENTRAL
SOUTH
GATEWAY
First Ward
Second Ward
Fourth Ward
Third Ward
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high volumes of pedestrians during the day. These
locations have clusters of retailers, restaurants, and
other services for people to use:
• Wachovia Plaza
• Wachovia Atrium
• Brevard Court / Latta Arcade
• The Green
Central Zone
The Central Activity Zone is located in the heart of
the study area. It consists of four blocks bounded
by Fourth Street, Church Street., Fifth Street, and
College Street. Three intersections were observed
within this zone. Four large employment centers,
along with three major retail and entertainment ven-
ues are located in this activity zone. They include:
• Bank of America Corporate Center (1.1MM sq ft)
• Bank of America Plaza (816,000 sq ft)
• 101 Independence Center (565,000 sq ft)
• 112 South Tryon (329,000 sq ft)
• Founders Hall
• The Bluementhal Performing Arts Center
• EpiCentre
Gateway Zone
The Gateway Activity Zone consists of twelve
blocks between East Fourth Street, Johnson &
Wales Way, East Fifth Street, and Church Street.
Two intersections were observed within this zone.
Each was located in the Gateway Village area.
Three locations within this activity zone drive pe-
destrian trafc, they include:
• Johnson & Wales University (2500 students)
• Gateway Village (650,000 sq ft)
• Gateway Center (309,000 sq ft)
Overstreet Mall Zone
Overstreet Mall is a network of pedestrian walk-
ways that connect many major ofce towers, hotels,
and parking decks within Center City. For the pur-
poses of this study, three street overpasses were
observed:
• Fifth Street
• Trade Street
• Fourth Street
The walkways in this study connect Hearst Tower
to Bank of America Corporate Center across Fifth
Street to Bank of America Plaza across Trade
Street and to the BB&T Center across Fourth
Street.
In the report, total counts for the Overstreet Mall
Zone are included within the Activity Zone in which
the overpass resides.
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The weekday midday hours are the most active in
Center City. Within the four activity zones a total of
159,833 pedestrian trips were recorded. These trips
accounted for 53% of the total daily trafc recorded
during the study. The highest volume recorded
was at the intersection of Trade and Tryon Streets
where counters observed a total of 27,014 pedes-
trian trips. The second highest volume recorded
was at the intersection of North Tryon and Fifth
Streets with 26,003 trips. Observations suggest that
the heavy pedestrian activity during this time period
is dened by the lunchtime crowd, with the majority
of trafc owing north and south bound along Tryon
Street. The least amount of pedestrian trips were
observed at the intersection of North College and
East Trade Streets. Minimal pedestrian activity at
this intersection is attributed to sidewalk closures
as a result of construction of the EpiCentre and
One Bank of America Center.
Weekday Midday (11 am - 2 pm)
Pedestrian Count Data Summary
Bank of America
Stadium
Time Warner
Cable Arena
ACTIVITY ZONES
North
Central
South
Gateway
Overstreet Mall
First Ward
Second Ward
Fourth Ward
Third Ward
5,207
1,760
1,669
10,258 3,165
12,138
2,364
12,822
12,169
1,116
8,847
27,014
3,620
4,180
4,963
26,003
9,515
8,182
4,841
North Zone
PEDESTRIAN TRIPS BY INTERSECTION
Total Trips
Average Trips
Per Hour
N Tryon & 5th
26,003
4,334
N Tryon & 6th
N Tryon & 7th
N Tryon & 8th
N College & 5th
Overstreet & 5th
South Zone
S Tryon & The Green
S Tryon & MLK
S Tryon & 3rd
S Tryon & 4th
S College & MLK
Overstreet & 4th
S College & 3rd
Central Zone
Trade & Tryon
W Trade & Church
E Trade & College
Overstreet & Trade
Gateway Zone
W Trade & Cedar
W Trade & JWU Mid-Blk
9,515
1,586
8,182
1,364
4,841
807
4,180
697
4,963 827
1,669
278
10,258
1,710
12,138
2,023
12,169
2,028
2,364
394
12,822
2,137
27,014
4,502
3,620
603
1,116
186
8,847
1,475
5,207
868
1,760
293
6,967
4,334
40,597
6,766
54,585
9,098
57,684
9,614
3,165
528
Total
159,833
26,639
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Weekday Evening (4 pm - 7 pm)
The weekday evening hours have a comparatively
lower volume than during midday. The highest
volume recorded was 16,711 at the intersection
of Trade and Tryon Streets. It was observed that
pedestrian trafc during the weekday evening hours
decreases signicantly as a result of employees
leaving Center City. Observations also suggests
that the majority of Center City employees who
drive park in decks and surface lots outside of the
study area. As a result, the majority of the pedes-
trian trafc leaving Center City was not captured by
counters.
Bank of America
Stadium
Time Warner
Cable Arena
ACTIVITY ZONES
North
Central
South
Gateway
Overstreet Mall
First Ward
Second Ward
Fourth Ward
Third Ward
3,773
4,993
5,731
11,723
1,606
5,174
3,6802,60616,711
2,968
3,2577,505
9,189 3,118
4,106
6,160
1,609
1,290
3,237
N Tryon & 5th
11,723
1,954
N Tryon & 6th
N Tryon & 7th
N Tryon & 8th
N College & 5th
Overstreet & 5th
S Tryon & The Green
S Tryon & MLK
S Tryon & 3rd
S Tryon & 4th
S College & MLK
Overstreet & 4th
S College & 3rd
Trade & Tryon
W Trade & Church
E Trade & College
Overstreet & Trade
W Trade & Cedar
W Trade & JWU Mid-Blk
5,731
955
4,993
832
3,773
629
5,174
862
1,606 268
1,609
268
6,160
1,027
9,189
1,532
7,505
1,251
3,118
520
3,257
543
16,711
2,786
2,968
495
3,680
613
2,606
434
3,237
540
1,290
215
4,527
755
25,965
4,328
34,944
5,824
33,000
5,500
4,106
684
Total
98,436
16,407
North Zone
PEDESTRIAN TRIPS BY INTERSECTION
Total Trips
Average Trips
Per Hour
South Zone
Central Zone
Gateway Zone
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Weekend Midday (11 am - 2 pm)
The overall pedestrian trips observed in Center City
on weekends during the study were signicantly
lower than weekdays. This is the result of a few
key factors that include:
• The absence of employees in Center City
• Fewer intersections observed (14 versus 19 dur
ing the weekday study)
• Overstreet Mall was not observed
• Rainy weather conditions on Saturday, April 12th
A total of 24,066 pedestrian trips were recorded
within the four activity zones between the hours of
11 am to 2 pm. These trips accounted for 58% of
all pedestrian trafc recorded during the weekend
study observations. The intersection of Trade and
Tryon Streets had the highest count at 5,253.
The majority of businesses in the Gateway Village
and Overstreet Mall are closed or have very lim-
ited hours during the weekends. As a result these
Activity Zones were not counted.
Bank of America
Stadium
Time Warner
Cable Arena
ACTIVITY ZONES
North
Central
South
Gateway
Overstreet Mall
First Ward
Second Ward
Fourth Ward
Third Ward
1,426
2,142
2,633
1,112
334
2,934
960
913
5,253
422
1,713
2,069
8461,309
N Tryon & 5th
2,934
978
N Tryon & 6th
N Tryon & 7th
N Tryon & 8th
N College & 5th
Overstreet & 5th
S Tryon & The Green
S Tryon & MLK
S Tryon & 3rd
S Tryon & 4th
S College & MLK
Overstreet & 4th
S College & 3rd
Trade & Tryon
W Trade & Church
E Trade & College
Overstreet & Trade
W Trade & Cedar
W Trade & JWU Mid-Blk
2,633
878
2,142
714
1,426
475
1,112
371
NA NA
334
111
913
304
1,309
436
1,713
571
846
282
NA
NA
5,253
1,715
422
141
960
320
NA
NA
NA
NA
NA
NA
NA
NA
6,635
2,212
7,184
2,395
10,247
3,416
2,069
690
Total
24,066
8,022
North Zone
PEDESTRIAN TRIPS BY INTERSECTION
Total Trips
Average Trips
Per Hour
South Zone
Central Zone
Gateway Zone
12
Weekend Evening (4 pm - 7 pm)
Observations suggest weekend pedestrian trafc is
light during mid afternoon hours and begins to in-
crease around 5 pm as people come to Center City
for dinner and evening activities. The majority of
pedestrian trafc was observed along Tryon Street
north of Fourth Street. Counters also recorded
a signicant amount of pedestrian activity at the
intersections along College Street between Fourth
Street and Fifth Street.
A total of 17,762 pedestrians trips were recorded
during the evening hours of 4 pm to 7 pm. These
trips accounted for 42% of the total pedestrian traf-
c recorded during the weekend study sessions.
Bank of America
Stadium
Time Warner
Cable Arena
ACTIVITY ZONES
North
Central
South
Gateway
Overstreet Mall
First Ward
Second Ward
Fourth Ward
Third Ward
1,1914,369
1,202
937
796
805
1,035
308
350
1,382
1,013
2,048
1,132
1,194
N Tryon & 5th
1,013
338
N Tryon & 6th
N Tryon & 7th
N Tryon & 8th
N College & 5th
Overstreet & 5th
S Tryon & The Green
S Tryon & MLK
S Tryon & 3rd
S Tryon & 4th
S College & MLK
Overstreet & 4th
S College & 3rd
Trade & Tryon
W Trade & Church
E Trade & College
Overstreet & Trade
W Trade & Cedar
W Trade & JWU Mid-Blk
2,048
683
1,132
377
1,194
398
1,382
461
NA NA
350
117
308
103
805
268
1,202
401
937
312
NA
NA
4,369
1,456
796
265
1,191
397
NA
NA
NA
NA
NA
NA
NA
NA
6,356
2,119
4,637
1,546
6,769
2,256
1,035
345
Total
17,762
5,921
North Zone
PEDESTRIAN TRIPS BY INTERSECTION
Total Trips
Average Trips
Per Hour
South Zone
Central Zone
Gateway Zone
13
The 2008 Charlotte Center City Pedestrian Count
report outlines and discusses many facts about
pedestrian activity within Center City.
Street Activity
Over the six-day, two-week period of observations,
a total of 294,537 pedestrians trips were recorded.
The weekday accounted for 252,709 trips, more
than 85% of the total recorded. The weekend total
accounted for 41,828 trips, which is approximately
15% of the total observed.
The study revealed that pedestrian activity tends to
decrease as the distance from the intersection of
Trade and Tryon Streets increases. This is attribut-
ed to the location of the major employment centers
and dining options.
Center City is most active on weekdays during the
midday hours from 11 am to 2 pm. The heavy pe-
destrian volumes can be attributed to the numerous
large employers and retail and restaurant destina-
tions.
Conclusion
Overstreet Mall Activity
The Overstreet Mall walkway that connects the
BB&T Center to the Bank of America Plaza across
Fourth Street is the busiest walkway. This is at-
tributed to the walkway being a convenient access
point for pedestrians coming from the South Zone
to access Bank of America Plaza and Founders
Hall; which are the locations of the majority of din-
ing options within the Overstreet Mall. The least
amount of pedestrian activity was observed in the
walkway between the Bank of America Corporate
Center and the Hearst Tower.
Weather
Weather conditions impact pedestrian activity dra-
matically. Cold and/or rainy weather decreased the
amount of activity that was observed.
The following table provides a summary of weather
conditions and count results for each day of the
study.
Tuesday,
April 1
Thursday,
April 3
Saturday,
April 12
Tuesday,
April 15
Thursday,
April 17
Saturday,
April 19
Temperature ( F)
Weather Conditions
Activity Zone Totals
North - 5 intersections
South - 6 intersections
Central - 3 intersections
Gateway - 2 intersections
11a - 2p
4p - 7p 11a - 2p 11a - 2p 11a - 2p 11a - 2p 11a - 2p4p - 7p 4p - 7p 4p - 7p 4p - 7p 4p - 7p
4555 65 50 52 52 55 60 60 73 70 70
TABLE 1: Weather Conditions and Pedestrian Trips Recorded by Day
Showers Sunny Showers Showers Rain Clear Sunny Sunny Sunny Sunny Showers
5,3879,13514,45727,85311,76320,6881,3821,1123,5865,758
3,194
3,385
2,3153,93515,06220,7897,79213,7762,3223,2496,13511,7245,9958,296
4,3695,2539,83715,8806,87411,2841,9871,3823,5035,6603,4384,527
NANANANANANANA NA 2,0073,5082,520 3,459
12,071
18,323
39,356
64,522
26,42945,7485,6915,74315,23126,65015,10719,667
Showers
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Outlook for 2009
Pedestrian trips are projected to increase in nearly
all activity zones in 2009. Higher rates of increase
will be experienced in areas where new restaurants
and retail shops have opened and in activity zones
where intersections were closed during the 2008
study due to projects under construction. The fol-
lowing is a summary of projections for each activity
in 2009.
North Zone
Pedestrian trafc in the North Activity Zone is ex-
pected to increase slightly in 2009. Located at the
intersection of Sixth and Tryon Streets, Zink restau-
rant will re-open for business after being closed for
renovations. This will increase pedestrian activity
around Sixth Street and North Tryon Street. The
North Zone is expected to record the highest num-
ber of pedestrian trips as this will remain one of the
most active areas within Center City.
South Zone
The South Activity Zone is expected to have a sig-
nicant increase in pedestrian trips in 2009. Chima,
a Brazilian steak house at the corner of Fourth and
South Tryon Streets will open in late 2008 and will
impact pedestrian activity within the South zone.
Also, as construction at the new Wachovia Cultural
complex nears completion pedestrian activity will
increase around First Street and The Green.
Central Zone
In 2009, pedestrian trafc volumes are expected
to increase considerably in the Central Activity
Zone. With the opening of the EpiCentre, a 265,000
square foot mixed-use project consisting of retail
and restaurants, pedestrian trips along College
Street will increase signicantly. The completion
of the project will also allow for additional areas
within this zone to be observed. The reopening of
the southwest corner at the intersection of Trade
and College Streets and the northeast corner at
Fourth and College Streets and completion of the
crosswalk from the Overstreet Mall to the EpiCentre
will signicantly impact pedestrian trafc and ows
during midday and evening hours in the Central
Activity Zone.
Gateway Zone
Pedestrian activity in the Gateway Zone is expect-
ed to remain constant in 2009.
15