Strategic Report
For the year ended 31 December 2023
Operational resilience
The risks associated with
failure to ensure our
businesses remain
resilient to operational and
supply chain challenges
including those presented
by third-party suppliers.
This includes the risks
associated with complying
with the associated
regulatory requirements.
Operational resilience capabilities are key to
being able to maintain operations in the face of
many challenges including third-party and
supply chain risks, workforce fatigue,
information security and other operational risks
and the challenges presented by business
growth.
As we grow, these challenges will continue to
become more pronounced, particularly where
we increase our reliance on third parties
We continue to focus on heightening our
supplier monitoring, management and
communications to help minimise future
disruption.
Our businesses have well-established and
tested disaster recovery plans.
Technology innovation
The risk of failure to
anticipate and/or respond
to changing expectations
in relation to information
technology and resilience
which could impact the
viability or profitability of
the business.
Changing consumer expectations/ behaviours
with higher expectations for technological
solutions, including those utilising AI, to improve
interactions and the need for businesses to
ensure appropriate IT capabilities and
operational resilience to deliver for customers.
Customers are increasingly looking towards
digital and remote healthcare options and this
trend is likely to continue to accelerate.
We continue to focus on significantly increasing
our digital offerings in line with the Group
strategy.
We are enhancing our back-office processes
where possible to leverage emerging
technologies.
Geopolitical uncertainty
The risks associated with
geopolitical uncertainty
and increasing
nationalistic policies
across our businesses
and globally.
This has been an emerging and increasing
trend for some time and likely to continue for
the foreseeable future.
We continue to focus on heightening our
supplier monitoring, management and
communications to help minimise disruption.
Economic conditions
The risk that depressed
economic conditions
further exacerbate existing
challenges around
affordability for customers
with reduced spending
power which could impact
the profitability or viability
of the business.
The macroeconomic environment is challenging
in most markets. In many markets we are
seeing heightened inflationary pressures and
increased interest rates. This is challenging
both consumer and government spending.
Weakened economic environments are also
likely to compound the existing affordability
challenges in health insurance as premiums
rise, driven by high medical and wage inflation.
We regularly review our products and offerings
to ensure that we continue to provide value to
our customers despite the economic challenges
and affordability constraints.
Management of the financial and performance
risks as a result of the challenging economic
conditions is a key focus of management
Social licence to operate
The risk that reputational
damage could impact our
social licence to operate
and therefore our ability to
achieve our strategic
objectives.
Like many global companies, we face an
increased risk of stakeholder activism and
greater scrutiny of our record as a socially
responsible company on topics such as the
environment and climate change and other
issues which can be interpreted as having a
‘ethical’ dimension. Adverse comments and
unfavourable media coverage can impact
Bupa’s reputation.
Our reputation can also be impacted by
adverse operational issues such as cyber
attacks.
Reputational contagion risk remains prominent
in our operational and reputational risk
management agenda with a focus on resolving
and learning from issues faced.
With the continuing implementation of our new
sustainability strategy we have increased our
focus on management of sustainability and
ESG risks.
The implications of failures to manage our
reputation has been one of the key focus areas
of our stress-testing programme this year
Strategic workforce
risks
Risks associated with the
resilience of our own
people which may impact
their ability to deliver for
the customer. This also
includes strategic risks
associated with workforce
availability.
In many markets we continue to see strategic
challenges associated with workforce
availability, particularly clinical workforce,
exacerbated by cost-of-living challenges, which
may impact our ability to deliver services.
Workforce availability remains a key area of
focus for senior management with a range of
activities under way in each market to address
challenges.
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