Core Paper XV - ENTREPRENEURIAL DEVELOPMENT
Course Objectives Number of Credits: 4
• To make the students to understand the concept of Entrepreneurship and their work in life
•
To enable the students to know the effectiveness of the Manpower in
Entrepreneurship.
Unit I: Entrepreneurship - Entrepreneur: Meaning of entrepreneurship – Types of
Entrepreneurship – Traits of entrepreneurship – Factors promoting entrepreneurship- Barriers to
entrepreneurship- the entrepreneurial culture- Stages in entrepreneurial process – Women
entrepreneurship and economic development- SHG.
Unit II: Developing Successful Business Ideas - Recognizing opportunities – trend analysis –
generating ideas – Brainstorming, Focus Groups, Surveys, Customer advisory boards, Day in the
life research – Encouraging focal point for ideas and creativity at a firm level-Protecting ideas from
being lost or stolen – Patents and IPR.
Unit III: Opportunity Identification and Evaluation - Opportunity identification and
product/service selection – Generation and screening the project ideas – Market analysis, Technical
analysis, Cost benefit analysis and network analysis- Project formulation – Assessment of project
feasibility- Dealing with basic and initial problems of setting up of Enterprises
Unit IV: Business Planning Process - Meaning of business plan- Business plan process-
Advantages of business planning- preparing a model project report for starting a new venture
(Team-based project work).
Unit V: Funding - Sources of Finance- Venture capital- Venture capital process- Business angle
investors - Commercial banks- Government Grants and Schemes - Crow funding
Suggested Readings
1. Saravanavel, P. Entrepreneurial Development, Principles, Policies and
Programmes, Ess Pee Kay Publishing House - 1997, Chennai.
2. Tulsian, P.C & Vishal Pandey, Business Organization and Management, Pearson
Education India, 2002, Delhi.
3. Janakiram, B, and Rizwana, M, Entrepreneurship Development, Text and Cases, Excel
Books India, 2011, Delhi.
4. Arun Mittal & Gupta, S.L - Entrepreneurship Development, International Book House Pvt.
Ltd, 2011, Mumbai.
5. Anil Kumar, S, Poornima, S, Abraham, K, Jayashree, K - Entrepreneurship Development,
New age International (P) Ltd, 2012, Delhi
6. Gupta C B and Srinivasan NP, Entrepreneurial Development, Sultan Chand & Sons
7. Raj Shankar, Entrepreneurship, Vijay Nicole Imprints Pvt. Ltd. Chennai
E-resources
http://inventors.about.com/od/entrepreneur/
http://learnthat.com/tag/entrepreneurship/
www.managementstudyguide.com
www.quintcareers.com www.entrepreneur.com