Page 2
Over the past few years, the number of complaints received by the Commission has dramati-
cally increased in one specic area: buyers are routinely complaining their oer was not presented.
Commission Rule 10.12 requires that all oers be presented “promptly.” One impact COVID-19 is hav-
ing on our industry at present is a further limiting of inventory here in Arkansas. You and I are aware of
the current market conditions – we deal with them every day. But our clients aren’t usually in the habit
of studying up on Arkansas’ current real estate trends. Accordingly, it falls to us as their agents to rep-
resent our clients well in light of and despite whatever market conditions may exist. Listing and selling
agents alike owe their clients – and each other – this responsibility.
Let’s start with listing agents. First of all, don’t be lazy. It can be tempting to get in the habit of
not providing a written response to every oering party; after all, we’re busy people, right? Let me
ask you this. Are you too busy to answer a complaint led with the Commission by a buyer who is
convinced you didn’t present their oer? Any agent who has had to answer a complaint can tell you it
takes much longer to write that answer than it would to provide a buyer with a written response to their
oer. Beyond the question of time, buyers and their agents deserve to know their oer was presented,
and you owe it to all parties, including your sellers, to be able to prove this with signatures, dates and
times. Second of all, don’t be greedy and don’t play
games. We all know there can only be one winner in
a multiple oer situation. What we sometimes fail to
properly consider is that multiple oers minus one
winner equals multiple letdowns. Think about this for
just a minute. Place yourself in Buyer #4’s position.
They don’t know how the real estate world operates;
furthermore, they don’t care. They have just lost their
dream house. This makes them feel hurt, angry, frustrated and a thousand other things, with disap-
pointment reigning supreme. Sure, we know they didn’t get the house because another buyer’s oer
was more acceptable to the seller, but do you think a buyer who just submitted their personal best oer
is more likely to believe the problem was with their oer or with the agent responsible for presenting
that oer? You’d better believe it’s the latter, and if you fail to provide buyers a written response, you’ve
placed a target of your back with “aim your disappointment here” written all over it.
Spend some time really focusing on the position buyers are in, then act accordingly. Present
every oer with the same enthusiasm and the same breakdown on it. Show the sellers every oer and
present them in the order received. Even though the exact procedure isn’t a requirement, many buyers
“It falls to us as their agents to
represent our clients well in light
of and despite whatever market
conditions may exist.”
Contemplations of a Commissioner: On the Presentation of Oers
by Chairman Tony Moore
In the article below, Commission Chairman Moore shares his candid insights on presenting oers in multiple of-
fer situations. Please bear in mind that this article contains advice that is rooted in best practice and oered by a member
of the Commission who has many years of industry experience. To review the Commission’s Rules on agency representa-
tion and the presentation of oers, go to www.arec.arkansas.gov and click “Commission Rules” on the home page. We
also encourage licensees to speak with their Principal Brokers and contact the AREC any time they have questions or
wish to seek clarication on complying with AREC License Law and Commission Rules.